{"id":1612,"date":"2026-10-09T12:52:38","date_gmt":"2026-10-09T12:52:38","guid":{"rendered":"https:\/\/adblock-tester.com\/ad-blockers\/?page_id=1612"},"modified":"2026-10-12T13:30:51","modified_gmt":"2026-10-12T13:30:51","slug":"mejores-anuncios-super-bowl","status":"publish","type":"page","link":"https:\/\/adblock-tester.com\/ad-blockers\/es\/mejores-anuncios-super-bowl\/","title":{"rendered":"Los mejores anuncios de la Super Bowl: algunos merecen ser protagonistas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En Adblock Tester dedicamos la mayor parte del tiempo a averiguar c\u00f3mo deshacernos de los anuncios. Pero hay algunos que no puedes saltarte y otros que quiz\u00e1 no deber\u00edas. Las emisiones en directo como la Super Bowl incluyen anuncios que forman parte de la experiencia. Hay quien incluso la ve por ellos y los comenta al d\u00eda siguiente. Por eso las marcas se esfuerzan tanto en hacer memorables esos treinta segundos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando una marca acierta, el anuncio puede sobrevivir al recuerdo del propio partido. Se convierte en eso que sigues recordando a\u00f1os despu\u00e9s. Puede ser un remate ingenioso o algo tan extra\u00f1o y absurdo que no consigues quit\u00e1rtelo de la cabeza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hemos reunido algunos de nuestros anuncios favoritos de la Super Bowl, de esos que se nos quedaron grabados a nosotros y a mucha m\u00e1s gente.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nuestros cinco anuncios favoritos de la Super Bowl y por qu\u00e9 funcionan<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Coca-Cola: \u00abHey Kid, Catch\u00bb \u2014estrenado en 1979, emitido en la Super Bowl de 1980\u2014<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este no pierde el tiempo. Ah\u00ed est\u00e1 \u00abMean\u00bb Joe Greene, magullado, cojeando y claramente de mal humor, saliendo del campo. Entonces se acerca un ni\u00f1o. No viene a pedir un aut\u00f3grafo ni a montar una escena de fan: viene a darle una Coca-Cola. Sin pedir nada a cambio. Greene se la bebe, se ablanda y, con un giro inesperado, le lanza su camiseta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es el arco emocional perfecto: de la brusquedad al agradecimiento en apenas un minuto. Joe Greene clava el paso de \u00abno me hables\u00bb a \u00aberes un buen chico\u00bb, y la inocencia del ni\u00f1o hace que el momento llegue todav\u00eda m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El mensaje de Coca-Cola no es precisamente sutil: compartir una Coca-Cola es compartir un gesto de bondad. Es calidez dentro de una botella fr\u00eda, con un desenlace que se te queda en la cabeza durante d\u00e9cadas. Dej\u00f3 el list\u00f3n muy alto para los anuncios de la Super Bowl.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Apple: \u00ab1984\u00bb (1984)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una multitud gris y sin vida avanza arrastrando los pies hacia una enorme sala, con los ojos clavados en una pantalla gigante. Por un lateral irrumpe una corredora solitaria que hace girar una maza. La lanza contra la pantalla, rompe la imagen e inunda la sala de luz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ridley Scott lo dirigi\u00f3 como un cortometraje. La protagonista, vestida con colores vivos, rompe la monoton\u00eda tanto por su aspecto como por su energ\u00eda. Es una se\u00f1al visual de que Apple quiere diferenciarse del poder establecido en la tecnolog\u00eda; a principios de los ochenta, eso significaba IBM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una sola emisi\u00f3n durante la Super Bowl dej\u00f3 una huella duradera. Producirlo cost\u00f3 cientos de miles de d\u00f3lares; al consejo de administraci\u00f3n no le gust\u00f3 y estuvo a punto de cancelarse. Jobs defendi\u00f3 la idea y Apple acab\u00f3 emiti\u00e9ndolo. No solo promocion\u00f3 el Macintosh: situ\u00f3 a Apple como la rebelde en un mundo de m\u00e1quinas obedientes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Volkswagen: \u00abThe Force\u00bb (2011)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un peque\u00f1o Darth Vader recorre la casa probando sus poderes con el perro, la lavadora y hasta la comida. Nada responde. Entonces un VW Passat entra en la entrada de casa. El ni\u00f1o sale decidido, estira las manos y el motor arranca. Dentro, su padre baja el mando de la llave y cruza una mirada r\u00e1pida con su mujer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El anuncio funciona porque resulta cre\u00edble. El lenguaje corporal del ni\u00f1o transmite frustraci\u00f3n y sorpresa, y los padres le siguen el juego sin exagerar el chiste. Conecta con dos cosas a la vez: el universo de Star Wars y algo tan universal como un ni\u00f1o jugando a imaginar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Volkswagen dej\u00f3 el coche en segundo plano y permiti\u00f3 que el momento protagonizara la historia. Adem\u00e1s, publicarlo en YouTube d\u00edas antes de la Super Bowl lo convirti\u00f3 en un \u00e9xito previo al partido, con millones de reproducciones antes del comienzo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Snickers: \u00abBetty White\u00bb (2010)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un partido de f\u00fatbol americano entre amigos, en un campo embarrado, se interrumpe cuando derriban a Betty White. Empiezan las bromas y le dicen que est\u00e1 \u00abjugando como Betty White\u00bb. Un bocado de Snickers y vuelve a convertirse en un joven que corre por el campo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El humor funciona porque es rid\u00edculo en el mejor sentido. Ver a Betty White entregarse a una broma tan f\u00edsica le da fuerza, y la transformaci\u00f3n inmediata conecta con el producto. Es una historia clara y completa que puedes volver a ver sin que pierda su gracia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El anuncio dio comienzo a una campa\u00f1a duradera y gan\u00f3 el primer puesto del Ad Meter de USA TODAY de 2010. Tras la muerte de Betty White en 2021, se ve de otra manera. Sigue siendo divertido, pero tiene una capa de nostalgia. Recuerda su ingenio, su disposici\u00f3n a re\u00edrse de s\u00ed misma y su capacidad para robar una escena en dos segundos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mountain Dew: \u00abPuppy Monkey Baby\u00bb (2016)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La escena empieza en un sal\u00f3n, con tres amigos aburridos tirados en un sof\u00e1. Entonces se oyen pasos y un traqueteo. Por la puerta aparece algo dif\u00edcil de procesar a primera vista: cabeza de carlino, torso y cola de mono, y piernas de beb\u00e9 con pa\u00f1al.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se acerca repitiendo \u00abpuppy monkey baby\u00bb con un tono alegre pero inquietante, les da una Mountain Dew Kickstart a cada uno y empieza a bailar. Los amigos se levantan, se suman al baile y lo siguen fuera de la habitaci\u00f3n mientras suena la m\u00fasica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La fuerza del anuncio est\u00e1 en el impacto visual. No hay preparaci\u00f3n ni explicaci\u00f3n: solo una rareza inmediata que te obliga a seguir mirando. La cantinela se te pega, y el absurdo es tan grande que acabas coment\u00e1ndolo despu\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mountain Dew utiliz\u00f3 a la criatura como reflejo del producto: Kickstart combinaba zumo, Mountain Dew y cafe\u00edna. No es una mezcla natural, as\u00ed que llevaron lo antinatural hasta el final.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu\u00e9 hace que un anuncio de la Super Bowl funcione<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A la gente no le gustan los anuncios. Lo sabemos. Y ayudamos a bloquearlos. Pero \u00bfpor qu\u00e9 molestan? Porque muchos de los actuales se hacen sin esfuerzo y, adem\u00e1s, hay demasiados. Las mismas plantillas, las mismas celebridades sin una relaci\u00f3n real con el producto, los mismos anuncios de YouTube que ya has visto cien veces. Interrumpen, irritan y te sacan de lo que hab\u00edas venido a ver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los anuncios de la Super Bowl son diferentes porque se ganan su espacio. No sientes que te est\u00e9n tendiendo una emboscada en mitad del programa. Los ves junto a todo el mundo, esperando qu\u00e9 ocurrencia rid\u00edcula, emotiva o exageradamente producida aparecer\u00e1 despu\u00e9s. Las marcas saben que tienen una oportunidad ante una de las mayores audiencias televisivas del a\u00f1o, as\u00ed que van a lo grande.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los que funcionan comparten algunas cosas: te atrapan de inmediato, merecen tu tiempo y conectan la idea creativa con el producto de una forma que recuerdas. Cuando un anuncio es realmente bueno, nadie busca el bot\u00f3n de silencio.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Para terminar<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los anuncios de la Super Bowl compiten por la atenci\u00f3n de millones de personas al mismo tiempo. Forman parte del evento: los esperas e incluso te apetece verlos. Justo lo contrario de lo que ocurre con buena parte de la publicidad durante el resto del a\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso la gente no quiere salt\u00e1rselos. Est\u00e1n pensados para entretener, adem\u00e1s de vender. Pueden hacerte re\u00edr, despertar nostalgia o ense\u00f1arte algo tan extra\u00f1o que no dejas de darle vueltas. Fuera de la Super Bowl, pocos anuncios parecen poner hoy ese mismo empe\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y para esos anuncios corrientes y poco trabajados que te persiguen por internet, ah\u00ed entran herramientas como <a href=\"http:\/\/url.totaladblock.com\/671fa6f5a0aaa\/click\/at_seo\" rel=\"sponsored noopener\" target=\"_blank\">Total Adblock<\/a> y <a href=\"https:\/\/adguard.com\/en\/license.html?aid=135127&amp;promoCode=ADBLOCKTESTER30&amp;source=at_seo\" rel=\"sponsored noopener\" target=\"_blank\">AdGuard<\/a>. Te ayudan a reducir la publicidad no deseada y a decidir qu\u00e9 quieres ver, aunque no distinguen por s\u00ed solas qu\u00e9 anuncios merecen tu tiempo.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Adblock Tester dedicamos la mayor parte del tiempo a averiguar c\u00f3mo deshacernos de los anuncios. Pero hay algunos que no puedes saltarte y otros que quiz\u00e1 no deber\u00edas. Las emisiones en directo como la Super Bowl incluyen anuncios que forman parte de la experiencia. Hay quien incluso la ve por ellos y los comenta &#8230; <a title=\"Los mejores anuncios de la Super Bowl: algunos merecen ser protagonistas\" class=\"read-more\" href=\"https:\/\/adblock-tester.com\/ad-blockers\/es\/mejores-anuncios-super-bowl\/\" aria-label=\"Read more about Los mejores anuncios de la Super Bowl: algunos merecen ser protagonistas\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rank_math_title":"Los mejores anuncios de la Super Bowl: cinco cl\u00e1sicos","rank_math_description":"Cinco anuncios inolvidables de la Super Bowl: Coca-Cola, Apple, Volkswagen, Snickers y Puppy Monkey Baby. 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