{"id":1923,"date":"2026-10-16T10:49:49","date_gmt":"2026-10-16T10:49:49","guid":{"rendered":"https:\/\/adblock-tester.com\/ad-blockers\/?page_id=1923"},"modified":"2026-10-16T10:49:49","modified_gmt":"2026-10-16T10:49:49","slug":"pourquoi-mon-bloqueur-de-pub-ne-bloque-pas-toutes-les-publicites","status":"publish","type":"page","link":"https:\/\/adblock-tester.com\/ad-blockers\/fr\/pourquoi-mon-bloqueur-de-pub-ne-bloque-pas-toutes-les-publicites\/","title":{"rendered":"Pourquoi mon bloqueur de pub ne bloque-t-il pas toutes les publicit\u00e9s ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Vous avez install\u00e9 l\u2019un des <a href=\"https:\/\/adblock-tester.com\/ad-blockers\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">meilleurs bloqueurs de pub<\/a> que nous avons recommand\u00e9s, et pourtant, vous continuez \u00e0 voir des publicit\u00e9s. Ce n\u2019est pas forc\u00e9ment que votre bloqueur de pub fonctionne mal. Certaines publicit\u00e9s ne peuvent tout simplement pas \u00eatre bloqu\u00e9es, et d\u2019autres n\u00e9cessitent une solution de contournement sp\u00e9ciale que les bloqueurs de pub ne peuvent pas assurer seuls. De plus, il est plus facile de bloquer les publicit\u00e9s dans un navigateur que sur votre t\u00e9l\u00e9phone ou votre smart TV. Ce sont des syst\u00e8mes ferm\u00e9s, avec des applications encore plus ferm\u00e9es. C\u2019est comme \u00e7a. Et m\u00eame les meilleurs bloqueurs de pub se heurtent parfois \u00e0 un mur, car certaines publicit\u00e9s passent \u00e0 travers les filtres les plus puissants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous allons voir pourquoi et peut-\u00eatre si vous pouvez y faire quelque chose.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi est-ce que je vois encore des publicit\u00e9s alors qu\u2019un bloqueur de pub est install\u00e9 ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame le meilleur bloqueur de pub a des angles morts. La plupart des extensions de blocage des publicit\u00e9s sont con\u00e7ues pour les navigateurs web, elles sont donc plus efficaces pour filtrer les publicit\u00e9s sur les sites. Mais pour les publicit\u00e9s en dehors de votre navigateur\u2026 comme dans les applications mobiles ou les interfaces des appareils, ces bloqueurs de pub \u00e9chouent souvent. En fait, de nombreuses publicit\u00e9s mobiles et promotions int\u00e9gr\u00e9es aux applications continuent d\u2019appara\u00eetre parce que les m\u00e9thodes de blocage ne sont pas universelles et ne fonctionnent pas sur elles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, sur iPhone, les bloqueurs de contenu ne fonctionnent que dans Safari, pas dans les autres applications. Et sur toutes les plateformes, certaines publicit\u00e9s sont diffus\u00e9es de fa\u00e7on \u00e0 \u00eatre impossibles \u00e0 distinguer du contenu normal, ce dont nous parlerons plus en d\u00e9tail dans un instant. R\u00e9sultat : vous pouvez encore voir des publicit\u00e9s dans l\u2019application Facebook, l\u2019application YouTube, le menu de votre smart TV ou m\u00eame votre bo\u00eete de r\u00e9ception, malgr\u00e9 l\u2019utilisation d\u2019un bloqueur de pub.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les bloqueurs de pub traditionnels filtrent principalement les publicit\u00e9s tierces sur les sites web. Ils flanchent lorsque les publicit\u00e9s proviennent de la m\u00eame source que le contenu que vous voulez voir, ou lorsqu\u2019elles sont diffus\u00e9es via des applications et des syst\u00e8mes qui n\u2019autorisent pas de filtrage externe. M\u00eame les bloqueurs de pub \u00e0 l\u2019\u00e9chelle de tout le mobile ou les bloqueurs bas\u00e9s sur le DNS ne peuvent pas supprimer toutes les publicit\u00e9s.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi les bloqueurs de pub ne peuvent-ils pas supprimer les publicit\u00e9s Facebook et Instagram ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez d\u00e9j\u00e0 essay\u00e9 de vous d\u00e9barrasser des publicit\u00e9s dans les applications mobiles Facebook, Instagram ou TikTok, vous avez probablement compris que c\u2019est impossible. Les bloqueurs de pub ont du mal avec les publicit\u00e9s int\u00e9gr\u00e9es \u00e0 ces applications en raison de la mani\u00e8re dont elles les diffusent. Contrairement aux publicit\u00e9s d\u2019une page web, qui proviennent de domaines de serveurs publicitaires \u00e9vidents, Facebook et Instagram chargent leurs publicit\u00e9s depuis les m\u00eames serveurs que ceux qui diffusent les publications et les photos de vos amis. Autrement dit, les publicit\u00e9s partagent le m\u00eame domaine et les m\u00eames points de terminaison d\u2019API que le contenu l\u00e9gitime. Un bloqueur au niveau du r\u00e9seau (comme un Pi-hole ou un DNS priv\u00e9) ne peut pas simplement bloquer le domaine des \u00ab publicit\u00e9s \u00bb, car il n\u2019existe pas de domaine publicitaire distinct ; tout provient des propres serveurs de Facebook.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, les applications mobiles sont un environnement verrouill\u00e9. Les extensions de blocage des publicit\u00e9s pour navigateur ne peuvent pas s\u2019ins\u00e9rer dans une application native pour masquer des \u00e9l\u00e9ments comme elles le font sur les pages web. Ces applications de r\u00e9seaux sociaux con\u00e7oivent d\u00e9lib\u00e9r\u00e9ment leurs publicit\u00e9s pour qu\u2019elles se fondent parmi les publications normales (publications sponsoris\u00e9es, contenu sugg\u00e9r\u00e9), ce qui rend le filtrage externe quasi impossible. Ce sont essentiellement des publicit\u00e9s first-party, diffus\u00e9es par les serveurs de l\u2019application et pr\u00e9sent\u00e9es comme faisant partie du fil, si bien que les filtres de blocage traditionnels ne peuvent pas les isoler. Facebook dispose d\u2019une \u00e9quipe enti\u00e8re d\u00e9di\u00e9e \u00e0 la diffusion des publicit\u00e9s, qui veille \u00e0 ce qu\u2019elles s\u2019affichent comme du contenu normal et va m\u00eame jusqu\u2019\u00e0 obscurcir activement le code publicitaire pour d\u00e9jouer les bloqueurs de pub sur le web. Sur mobile, ils n\u2019ont m\u00eame pas besoin d\u2019obscurcir quoi que ce soit ; la nature ferm\u00e9e de l\u2019application suffit d\u00e9j\u00e0 \u00e0 exclure les bloqueurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concr\u00e8tement, cela signifie que vous ne pouvez pas bloquer efficacement les publicit\u00e9s dans les applications Facebook, Instagram ou TikTok avec un bloqueur de pub classique. Le mieux que vous puissiez faire est de masquer certaines publicit\u00e9s qui ne vous plaisent pas et de bidouiller les param\u00e8tres pour limiter le pistage. Mais m\u00eame dans ce cas, ces applications vous pistent toujours d\u2019une mani\u00e8re ou d\u2019une autre, principalement parce qu\u2019elles disposent d\u2019\u00e9norm\u00e9ment de donn\u00e9es sur vous. C\u2019est le prix \u00e0 payer pour utiliser un service \u00ab gratuit \u00bb.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi YouTube affiche-t-il encore des publicit\u00e9s sur mon t\u00e9l\u00e9phone et ma smart TV ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube est l\u2019une des principales raisons pour lesquelles beaucoup de gens utilisent des bloqueurs de pub. Les publicit\u00e9s YouTube sont intrusives et ne cessent d\u2019empirer. Et si des bloqueurs de pub comme <a href=\"https:\/\/adguard.com\/en\/license.html?aid=135127&amp;promoCode=ADBLOCKTESTER30&amp;source=at_seo\" target=\"_blank\" rel=\"sponsored noreferrer noopener\">AdGuard<\/a> bloquent avec succ\u00e8s les publicit\u00e9s YouTube dans les navigateurs sur ordinateur, ce n\u2019est pas le cas sur les appareils mobiles et les smart TV. Les applications YouTube officielles sur les t\u00e9l\u00e9phones et les appareils de streaming r\u00e9cup\u00e8rent \u00e0 la fois les vid\u00e9os et les publicit\u00e9s depuis le propre domaine de YouTube (youtube.com).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les bloqueurs DNS ne peuvent pas bloquer purement et simplement youtube.com sans bloquer aussi tout le contenu vid\u00e9o. Au niveau du r\u00e9seau, une vid\u00e9o publicitaire ressemble en tout point \u00e0 un flux vid\u00e9o YouTube normal. Il n\u2019existe aucun moyen simple de filtrer l\u2019une tout en autorisant l\u2019autre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les extensions de navigateur ne fonctionnent pas dans l\u2019application mobile YouTube, et l\u2019application ne propose aucun moyen int\u00e9gr\u00e9 de passer les publicit\u00e9s pour les utilisateurs gratuits. L\u2019application YouTube pour smart TV pr\u00e9sente les m\u00eames limites. Samsung ferait transiter le trafic YouTube par les serveurs de ses t\u00e9l\u00e9viseurs, ce qui emp\u00eache les bloqueurs DNS comme Pi-hole d\u2019identifier et de bloquer les publicit\u00e9s sans interrompre tout le flux vid\u00e9o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette tactique s\u2019appelle l\u2019insertion publicitaire c\u00f4t\u00e9 serveur. Elle fond les publicit\u00e9s dans le flux de contenu. Du point de vue de l\u2019application, la publicit\u00e9 fait partie d\u2019une seule vid\u00e9o continue et ne g\u00e9n\u00e8re aucune requ\u00eate distincte que les bloqueurs de pub pourraient intercepter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les bloqueurs de pub classiques se heurtent \u00e0 un mur avec YouTube sur mobile et sur TV. Certains utilisateurs regardent YouTube dans des navigateurs web mobiles \u00e9quip\u00e9s de bloqueurs de contenu (moins pratique que l\u2019application), installent des applications sp\u00e9cialis\u00e9es ou utilisent la diffusion (cast) depuis un navigateur. La solution la plus simple reste YouTube Premium, qui supprime les publicit\u00e9s sur tous les appareils moyennant un abonnement payant.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Puis-je bloquer les publicit\u00e9s sur l\u2019\u00e9cran d\u2019accueil de ma smart TV ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les plateformes de smart TV comme Samsung Tizen, LG webOS et Roku int\u00e8grent du contenu promotionnel directement dans leur interface. Samsung a clairement indiqu\u00e9 qu\u2019il est impossible de d\u00e9sactiver compl\u00e8tement les publicit\u00e9s sur ses smart TV et que le contenu promotionnel est int\u00e9gr\u00e9 au syst\u00e8me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certains param\u00e8tres permettent de r\u00e9duire ces publicit\u00e9s. Sur Samsung, vous pouvez d\u00e9sactiver \u00ab Publicit\u00e9s bas\u00e9es sur les centres d\u2019int\u00e9r\u00eat \u00bb (&#8220;Interest-Based Ads&#8221;) dans les param\u00e8tres de confidentialit\u00e9 et d\u00e9sactiver \u00ab Lancement automatique de Smart Hub \u00bb (&#8220;Auto-Run Smart Hub&#8221;). Ces \u00e9tapes peuvent mettre fin au ciblage personnalis\u00e9 ou aux pop-ups occasionnels, mais ne supprimeront pas les emplacements publicitaires fixes de l\u2019\u00e9cran d\u2019accueil. LG et d\u2019autres fabricants proposent des param\u00e8tres pour refuser les publicit\u00e9s personnalis\u00e9es, ce qui peut rendre les publicit\u00e9s plus g\u00e9n\u00e9riques ou masquer certaines suggestions de contenu, mais l\u2019espace publicitaire r\u00e9serv\u00e9 reste en place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les bloqueurs DNS au niveau du r\u00e9seau peuvent parfois intercepter les domaines publicitaires utilis\u00e9s par le logiciel du t\u00e9l\u00e9viseur. Bloquer les domaines publicitaires connus de Samsung peut emp\u00eacher le chargement d\u2019une partie du contenu promotionnel, m\u00eame si des utilisateurs signalent qu\u2019un blocage trop agressif peut d\u00e9sactiver les services de streaming, car les fabricants imbriquent souvent les requ\u00eates publicitaires avec les fonctions essentielles du t\u00e9l\u00e9viseur. Et m\u00eame apr\u00e8s avoir bloqu\u00e9 les publicit\u00e9s, il peut rester des emplacements vides qui nuisent encore davantage \u00e0 l\u2019immersion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vos meilleures strat\u00e9gies pour limiter les d\u00e9g\u00e2ts consistent \u00e0 chercher dans les param\u00e8tres de votre t\u00e9l\u00e9viseur les options de \u00ab suggestions \u00bb ou de \u00ab marketing \u00bb \u00e0 d\u00e9sactiver, \u00e0 maintenir le firmware \u00e0 jour ou, dans les cas extr\u00eames, \u00e0 garder le t\u00e9l\u00e9viseur hors ligne et \u00e0 utiliser des appareils de streaming externes pour contourner compl\u00e8tement l\u2019interface smart.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les publicit\u00e9s des jeux mobiles sont-elles impossibles \u00e0 bloquer ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les jeux mobiles, en particulier les jeux gratuits, d\u00e9pendent fortement des revenus publicitaires. Les bloqueurs de pub ont un pouvoir limit\u00e9 dans les jeux, pour plusieurs raisons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreux jeux r\u00e9cup\u00e8rent leurs publicit\u00e9s aupr\u00e8s de r\u00e9seaux publicitaires en ligne. Sur Android, les bloqueurs bas\u00e9s sur le DNS ou les bloqueurs de pub de type VPN (AdGuard, Blokada) peuvent bloquer de nombreux r\u00e9seaux publicitaires. Cela peut emp\u00eacher le chargement des publicit\u00e9s dans les jeux qui s\u2019appuient sur des serveurs publicitaires standard. Cependant, si un jeu ne parvient pas \u00e0 joindre son serveur publicitaire, il peut ne pas vous accorder de r\u00e9compenses ou se mettre en pause, en supposant qu\u2019il n\u2019y a pas de connexion Internet.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sur iPhone, la situation est plus compliqu\u00e9e. iOS n\u2019autorise pas les applications de blocage des publicit\u00e9s \u00e0 l\u2019\u00e9chelle du syst\u00e8me pour le contenu ; vous ne pouvez utiliser que les bloqueurs de contenu de Safari. Les publicit\u00e9s dans les jeux sur iPhone sont en grande partie intouchables, sauf si vous configurez un blocage DNS \u00e0 l\u2019\u00e9chelle du r\u00e9seau via votre routeur Wi-Fi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deux astuces simples peuvent parfois aider : jouer hors ligne (le mode avion emp\u00eache le chargement des publicit\u00e9s dans les jeux solo qui ne n\u00e9cessitent pas Internet) et v\u00e9rifier dans les param\u00e8tres du jeu s\u2019il existe une option payante \u00ab supprimer les publicit\u00e9s \u00bb. De nombreux jeux proposent des achats int\u00e9gr\u00e9s peu co\u00fbteux pour se d\u00e9barrasser de ces interruptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les bloqueurs \u00e0 l\u2019\u00e9chelle du syst\u00e8me peuvent supprimer une part importante du trafic publicitaire, mais bloquer les publicit\u00e9s des jeux peut entra\u00eener des effets secondaires, comme la perte d\u2019occasions d\u2019obtenir des r\u00e9compenses ou l\u2019apparition de messages d\u2019erreur. C\u2019est une bataille permanente entre les jeux qui diffusent des publicit\u00e9s et les joueurs qui les d\u00e9testent.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi mon syst\u00e8me d\u2019exploitation affiche-t-il des publicit\u00e9s int\u00e9gr\u00e9es ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les syst\u00e8mes d\u2019exploitation modernes int\u00e8grent de plus en plus de publicit\u00e9s ou de contenus promotionnels. Windows 10\/11 affiche des \u00ab applications sugg\u00e9r\u00e9es \u00bb dans le menu D\u00e9marrer et des banni\u00e8res publicitaires dans l\u2019Explorateur de fichiers. Certains t\u00e9l\u00e9phones Android (HyperOS, anciennement MIUI, de Xiaomi et OneUI de Samsung) affichent des publicit\u00e9s dans les applications syst\u00e8me ou sur l\u2019\u00e9cran d\u2019accueil.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comment d\u00e9sactiver les publicit\u00e9s de Windows 10\/11 ?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft a introduit des recommandations et des publicit\u00e9s un peu partout dans Windows. Heureusement, beaucoup peuvent \u00eatre d\u00e9sactiv\u00e9es dans les param\u00e8tres :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans Windows 11, allez dans Param\u00e8tres &gt; Personnalisation &gt; D\u00e9marrer et d\u00e9sactivez \u00ab Afficher des recommandations pour des conseils, des raccourcis, de nouvelles applications, etc. \u00bb. Dans Param\u00e8tres &gt; Confidentialit\u00e9 et s\u00e9curit\u00e9 &gt; G\u00e9n\u00e9ral, d\u00e9sactivez \u00ab Afficher le contenu sugg\u00e9r\u00e9 dans l\u2019application Param\u00e8tres \u00bb. Ces \u00e9tapes r\u00e9duisent consid\u00e9rablement la publicit\u00e9 int\u00e9gr\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les publicit\u00e9s de l\u2019\u00e9cran de verrouillage, passez de Windows Spotlight \u00e0 Image ou Diaporama et d\u00e9sactivez \u00ab Obtenir des faits amusants \u00bb. Une fois ces options d\u00e9sactiv\u00e9es, Windows para\u00eet nettement plus \u00e9pur\u00e9, et le syst\u00e8me ne les r\u00e9active pas apr\u00e8s les mises \u00e0 jour.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comment supprimer les publicit\u00e9s des t\u00e9l\u00e9phones Xiaomi et Samsung ?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Xiaomi int\u00e8gre les publicit\u00e9s de mani\u00e8re agressive dans HyperOS (anciennement MIUI). Vous pouvez en voir dans le gestionnaire de fichiers, le lecteur de musique ou les \u00e9crans de param\u00e8tres. L\u2019entreprise utilise les revenus publicitaires pour maintenir des prix bas, mais il n\u2019existe aucun moyen officiel de payer pour supprimer compl\u00e8tement toutes les publicit\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez d\u00e9sactiver la plupart des publicit\u00e9s via les param\u00e8tres. R\u00e9voquez l\u2019autorisation de l\u2019application \u00ab MSA \u00bb (MIUI System Ads), d\u00e9sactivez \u00ab Recommandations publicitaires personnalis\u00e9es \u00bb dans les param\u00e8tres de confidentialit\u00e9, puis passez en revue chaque application (S\u00e9curit\u00e9, Navigateur, Musique) pour trouver et d\u00e9sactiver les options de \u00ab recommandations \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les t\u00e9l\u00e9phones Samsung ne sont pas aussi charg\u00e9s en publicit\u00e9s, mais envoient parfois des notifications pour des services ou affichent des publicit\u00e9s dans des applications natives comme M\u00e9t\u00e9o. Samsung vous permet g\u00e9n\u00e9ralement de refuser le marketing lors de la configuration du t\u00e9l\u00e9phone, ou via \u00ab Recevoir des informations marketing \u00bb dans les param\u00e8tres de confidentialit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les appareils Amazon Fire existent en versions moins ch\u00e8res \u00ab Avec offres sp\u00e9ciales \u00bb, subventionn\u00e9es par des publicit\u00e9s sur l\u2019\u00e9cran de verrouillage. Amazon vous permet de payer des frais (g\u00e9n\u00e9ralement 10 \u00e0 15 $) apr\u00e8s l\u2019achat pour supprimer d\u00e9finitivement les publicit\u00e9s en passant au statut \u00ab Sans offres sp\u00e9ciales \u00bb. Pour en savoir plus, lisez <a href=\"https:\/\/adblock-tester.com\/ad-blockers\/fr\/supprimer-publicites-kindle\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comment supprimer les publicit\u00e9s d\u2019une Kindle<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment ces publicit\u00e9s contournent-elles les bloqueurs de pub ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les publicit\u00e9s qui parviennent \u00e0 contourner les bloqueurs ont des caract\u00e9ristiques communes. Elles se font passer pour du contenu normal. Les annonceurs utilisent ici quelques techniques astucieuses :<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Diffusion publicitaire first-party<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les bloqueurs de pub traditionnels bloquent les requ\u00eates vers des serveurs publicitaires connus, comme doubleclick.net. Lorsque les publicit\u00e9s sont servies depuis le domaine m\u00eame que vous visitez (publicit\u00e9s YouTube depuis youtube.com ou publicit\u00e9s Facebook depuis facebook.com), les bloqueurs de pub ne peuvent pas bloquer le domaine entier sans tout casser. De nombreuses plateformes sont pass\u00e9es \u00e0 la diffusion publicitaire first-party pr\u00e9cis\u00e9ment pour neutraliser les bloqueurs de pub.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Isolation des applications (sandboxing) et chiffrement<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les syst\u00e8mes d\u2019exploitation mobiles isolent les donn\u00e9es et le trafic des applications pour des raisons de s\u00e9curit\u00e9, ce qui emp\u00eache les bloqueurs de pub de s\u2019injecter dans le fonctionnement interne des applications. Tout le trafic des applications est chiffr\u00e9 (HTTPS), de sorte que les bloqueurs au niveau du r\u00e9seau ne voient que le domaine consult\u00e9, pas le contenu pr\u00e9cis des requ\u00eates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si un bloqueur pouvait identifier qu\u2019un certain chemin d\u2019URL sert une publicit\u00e9, le chiffrement l\u2019emp\u00eache de voir cette information. Si le domaine correspond \u00e0 du contenu l\u00e9gitime, le bloqueur est aveugle. Sur iOS, les r\u00e8gles d\u2019Apple interdisent de modifier le trafic des autres applications, ce qui vous limite au seul filtrage dans Safari.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Insertion publicitaire c\u00f4t\u00e9 serveur<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Cette technique, tr\u00e8s utilis\u00e9e dans le streaming vid\u00e9o (Twitch, applications de TV en direct), int\u00e8gre les publicit\u00e9s dans le flux de contenu c\u00f4t\u00e9 serveur. L\u2019appareil client re\u00e7oit un flux continu dans lequel les publicit\u00e9s ne sont pas des \u00e9l\u00e9ments distincts \u00e0 bloquer : ce sont litt\u00e9ralement des images de la vid\u00e9o. Lorsque les publicit\u00e9s sont inject\u00e9es c\u00f4t\u00e9 serveur, les clients ne peuvent pas distinguer les segments de contenu des segments publicitaires, ce qui rend le blocage impossible.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Changements de format fr\u00e9quents et obscurcissement<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises modifient volontairement le code publicitaire ou les identifiants des \u00e9l\u00e9ments pour d\u00e9jouer les listes de filtres. Si un filtre bloque les \u00e9l\u00e9ments HTML dont l\u2019identifiant contient \u00ab ad_banner \u00bb, les sites rendent les identifiants al\u00e9atoires ou utilisent des noms qui ne d\u00e9clenchent pas les filtres. Certains sites utilisent des noms de classes brouill\u00e9s ou g\u00e9n\u00e8rent dynamiquement le contenu publicitaire via des scripts, ce qui le rend difficile \u00e0 intercepter pour les bloqueurs sans r\u00e8gles constamment mises \u00e0 jour.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu\u2019est-ce qui peut r\u00e9ellement bloquer ces publicit\u00e9s difficiles \u00e0 bloquer ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si aucune solution n\u2019est parfaite, combiner plusieurs outils et approches peut r\u00e9duire consid\u00e9rablement m\u00eame les publicit\u00e9s les plus tenaces :<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Blocage DNS au niveau du r\u00e9seau<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Des outils comme Pi-hole ou <a href=\"https:\/\/adblock-tester.com\/ad-blockers\/fr\/avis-adguard-dns\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdGuard DNS<\/a> agissent au niveau du r\u00e9seau pour bloquer les domaines publicitaires connus sur tous les appareils. Ils ne peuvent pas \u00e9liminer les publicit\u00e9s first-party sur des domaines comme facebook.com ou youtube.com, mais ils an\u00e9antissent les publicit\u00e9s et traqueurs tiers dans les applications mobiles et sur les smart TV. Pi-hole peut emp\u00eacher les jeux mobiles de contacter les r\u00e9seaux publicitaires et les smart TV de r\u00e9cup\u00e9rer des images publicitaires depuis les serveurs du fabricant.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Bloqueurs de pub bas\u00e9s sur un VPN<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Des applications comme <a href=\"https:\/\/adguard.com\/en\/license.html?aid=135127&amp;promoCode=ADBLOCKTESTER30&amp;source=at_seo\" target=\"_blank\" rel=\"sponsored noreferrer noopener\">AdGuard<\/a> pour Android (une application autonome) ou Blokada agissent comme des VPN locaux sur votre appareil pour filtrer le trafic. Elles tiennent \u00e0 jour des listes de blocage et peuvent supprimer de nombreuses publicit\u00e9s int\u00e9gr\u00e9es aux applications \u00e0 l\u2019\u00e9chelle du syst\u00e8me. Sur Android, cela fonctionne efficacement. Sur iOS, les options sont plus limit\u00e9es en raison des restrictions d\u2019Apple, mais certaines applications utilisent des approches de protection DNS pour filtrer le contenu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Clients et outils alternatifs<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pour YouTube, la communaut\u00e9 a cr\u00e9\u00e9 des alternatives.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ReVanced<\/strong> (successeur de YouTube Vanced) est une application YouTube modifi\u00e9e avec blocage des publicit\u00e9s int\u00e9gr\u00e9 pour Android.\u00a0<\/li>\n\n\n\n<li><strong>NewPipe<\/strong> est une interface YouTube open source qui vous permet de regarder des vid\u00e9os sans publicit\u00e9s.<\/li>\n\n\n\n<li>Sur ordinateur, des navigateurs comme <strong>Brave<\/strong> int\u00e8grent un blocage des publicit\u00e9s performant.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Il est toujours recommand\u00e9 d\u2019utiliser un compte secondaire lorsque vous utilisez des applications modifi\u00e9es. Pesez les risques, car les applications modifi\u00e9es peuvent enfreindre les conditions d\u2019utilisation.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Configuration d\u2019un DNS priv\u00e9<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les t\u00e9l\u00e9phones Android r\u00e9cents (9 et plus) permettent de d\u00e9finir un DNS priv\u00e9. Le faire pointer vers des services comme NextDNS ou AdGuard DNS offre un blocage \u00e0 l\u2019\u00e9chelle du syst\u00e8me sans installer d\u2019applications. Cela n\u2019\u00e9liminera pas les publicit\u00e9s first-party, mais c\u2019est un moyen rapide de r\u00e9duire les domaines publicitaires connus.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Devrais-je plut\u00f4t payer pour des versions sans publicit\u00e9 ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque la contrainte du blocage commence \u00e0 l\u2019emporter sur la g\u00eane caus\u00e9e par les publicit\u00e9s, les solutions officielles m\u00e9ritent assur\u00e9ment d\u2019\u00eatre examin\u00e9es de pr\u00e8s<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube Premium supprime pratiquement toutes les publicit\u00e9s sur YouTube sur l\u2019ensemble de vos appareils et inclut des fonctionnalit\u00e9s suppl\u00e9mentaires comme la possibilit\u00e9 de regarder des vid\u00e9os \u00e9cran \u00e9teint et l\u2019option de t\u00e9l\u00e9charger des vid\u00e9os. Si vous \u00eates un grand utilisateur de YouTube sur des appareils o\u00f9 le blocage est si p\u00e9nible (t\u00e9l\u00e9viseurs, consoles, mobiles) et que votre temps est pr\u00e9cieux, l\u2019abonnement peut \u00eatre un investissement int\u00e9ressant.<\/li>\n\n\n\n<li>De nombreuses applications vous permettent de payer pour supprimer d\u00e9finitivement les publicit\u00e9s. Pour quelques dollars, vous pouvez vous d\u00e9barrasser des publicit\u00e9s dans un jeu qui vous passionne et soutenir les d\u00e9veloppeurs au passage.<\/li>\n\n\n\n<li>Avant m\u00eame de penser \u00e0 installer un bloqueur de pub, v\u00e9rifiez toujours les param\u00e8tres de votre appareil et d\u00e9sactivez les fonctionnalit\u00e9s int\u00e9gr\u00e9es qui vous agacent. Dans Gmail, par exemple, d\u00e9sactivez l\u2019onglet \u00ab Promotions \u00bb. Sous Windows, d\u00e9sactivez toutes ces fonctions de suggestions aga\u00e7antes. Sur votre t\u00e9l\u00e9phone, allez dans les \u00ab Param\u00e8tres de confidentialit\u00e9 \u00bb et d\u00e9sactivez \u00ab Publicit\u00e9s personnalis\u00e9es \u00bb. Sur les appareils Amazon, il vaut parfois la peine de payer la petite somme demand\u00e9e pour vous d\u00e9barrasser de toutes ces publicit\u00e9s aga\u00e7antes sur l\u2019\u00e9cran de verrouillage.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif est de profiter d\u2019une exp\u00e9rience utilisateur sans d\u00e9sagr\u00e9ments &#8211; parfois, cela signifie sortir l\u2019artillerie technologique contre les publicit\u00e9s ; d\u2019autres fois, cela signifie simplement payer les services que vous voulez soutenir. Vous n\u2019\u00eates pas oblig\u00e9 de choisir l\u2019un ou l\u2019autre ; vous pouvez combiner les deux &#8211; utilisez un bloqueur de pub quand c\u2019est possible, payez pour le reste, et fouillez toujours dans les param\u00e8tres de vos appareils pour voir si vous pouvez d\u00e9sactiver ce qui vous tape vraiment sur les nerfs sans recourir \u00e0 des outils tiers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>En r\u00e9sum\u00e9<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Certaines publicit\u00e9s ne peuvent pas \u00eatre bloqu\u00e9es par les moyens traditionnels en raison de la mani\u00e8re dont elles apparaissent et de l\u2019endroit o\u00f9 elles apparaissent \u2014 dans les applications, depuis des sources first-party ou int\u00e9gr\u00e9es aux flux de contenu. Comprendre cela vous permet d\u2019avoir des attentes r\u00e9alistes et des strat\u00e9gies alternatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9ployez des d\u00e9fenses au niveau du r\u00e9seau, comme Pi-hole ou des bloqueurs DNS, pour bloquer les publicit\u00e9s tierces. Ajustez les param\u00e8tres de confidentialit\u00e9 et d\u00e9sactivez les recommandations sur vos appareils et dans vos applications. Pour les plateformes que vous utilisez fr\u00e9quemment, envisagez des applications alternatives ou des abonnements payants sans publicit\u00e9. Chaque m\u00e9thode a ses compromis, mais combin\u00e9es, elles garantissent que c\u2019est vous, et non les annonceurs, qui avez le dernier mot sur ce que vous voyez sur vos appareils.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous avez install\u00e9 l\u2019un des meilleurs bloqueurs de pub que nous avons recommand\u00e9s, et pourtant, vous continuez \u00e0 voir des publicit\u00e9s. Ce n\u2019est pas forc\u00e9ment que votre bloqueur de pub fonctionne mal. Certaines publicit\u00e9s ne peuvent tout simplement pas \u00eatre bloqu\u00e9es, et d\u2019autres n\u00e9cessitent une solution de contournement sp\u00e9ciale que les bloqueurs de pub ne &#8230; <a title=\"Pourquoi mon bloqueur de pub ne bloque-t-il pas toutes les publicit\u00e9s ?\" class=\"read-more\" href=\"https:\/\/adblock-tester.com\/ad-blockers\/fr\/pourquoi-mon-bloqueur-de-pub-ne-bloque-pas-toutes-les-publicites\/\" aria-label=\"Read more about Pourquoi mon bloqueur de pub ne bloque-t-il pas toutes les publicit\u00e9s ?\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rank_math_title":"","rank_math_description":"Pourquoi mon bloqueur de pub ne bloque-t-il pas toutes les publicit\u00e9s ? 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