{"id":1927,"date":"2026-10-16T10:49:41","date_gmt":"2026-10-16T10:49:41","guid":{"rendered":"https:\/\/adblock-tester.com\/ad-blockers\/?page_id=1927"},"modified":"2026-10-16T10:49:41","modified_gmt":"2026-10-16T10:49:41","slug":"acceptable-ads-bloqueur-de-pub","status":"publish","type":"page","link":"https:\/\/adblock-tester.com\/ad-blockers\/fr\/acceptable-ads-bloqueur-de-pub\/","title":{"rendered":"Que sont les Acceptable Ads (publicit\u00e9s acceptables) et faut-il les activer ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Vous utilisez un bloqueur de publicit\u00e9s, mais certaines publicit\u00e9s tr\u00e8s visibles semblent passer quand m\u00eame. Ce n\u2019est pas l\u2019exp\u00e9rience sans publicit\u00e9 qu\u2019on vous avait promise. Alors, que se passe-t-il ?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il y a de fortes chances que votre bloqueur de publicit\u00e9s fasse partie d\u2019un programme de publicit\u00e9s acceptables (Acceptable Ads). Certains bloqueurs de publicit\u00e9s populaires, comme AdBlock et Adblock Plus, participent \u00e0 ce programme.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019id\u00e9e principale est que les bloqueurs de publicit\u00e9s bloquent la seule source de revenus de nombreux sites web. Ce programme permet aux sites participants de contourner leur blocage des publicit\u00e9s.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un site doit remplir certains crit\u00e8res pour pouvoir participer \u00e0 ce programme. Mais le fait est que votre bloqueur de publicit\u00e9s autorise peut-\u00eatre le chargement de publicit\u00e9s. Et vous n\u2019en voulez peut-\u00eatre pas.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Que sont les Acceptable Ads dans les bloqueurs de publicit\u00e9s ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les Acceptable Ads sont le type de publicit\u00e9s que certains bloqueurs laissent tranquilles et autorisent \u00e0 s\u2019afficher dans votre navigateur, parce qu\u2019elles se comportent correctement selon un ensemble de r\u00e8gles. Au lieu de bloquer toutes les publicit\u00e9s, ces bloqueurs utilisent une liste blanche pour laisser passer les publicit\u00e9s \u00ab polies \u00bb. Il s\u2019agit souvent de simples images statiques ou de bonnes vieilles publicit\u00e9s textuelles qui ne g\u00eanent pas votre navigation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le programme a \u00e9t\u00e9 lanc\u00e9 par Eyeo GmbH, l\u2019entreprise \u00e0 l\u2019origine d\u2019Adblock Plus, et au fil du temps, plusieurs autres bloqueurs de publicit\u00e9s l\u2019ont rejoint. Un comit\u00e9 ind\u00e9pendant a \u00e9t\u00e9 cr\u00e9\u00e9 en 2017 pour encadrer les normes et d\u00e9terminer quels formats publicitaires peuvent \u00eatre consid\u00e9r\u00e9s comme acceptables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour figurer sur la liste blanche, les publicit\u00e9s doivent respecter un ensemble de r\u00e8gles assez strictes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pas de pop-ups, de vid\u00e9os en lecture automatique ni ce genre de choses<\/li>\n\n\n\n<li>pas d\u2019animations clinquantes ni de sons assourdissants<\/li>\n\n\n\n<li>la publicit\u00e9 doit clairement indiquer qu\u2019il s\u2019agit d\u2019une publicit\u00e9, et non essayer de passer inaper\u00e7ue<\/li>\n\n\n\n<li>la taille et l\u2019emplacement doivent \u00eatre appropri\u00e9s, ni trop grands ni d\u00e9rangeants<\/li>\n\n\n\n<li>elle ne doit pas masquer le contenu principal de la page web que vous consultez<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019id\u00e9e est assez simple : les sites web gagnent un peu d\u2019argent en diffusant des publicit\u00e9s correctes, et les utilisateurs \u00e9vitent les publicit\u00e9s vraiment aga\u00e7antes.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quels bloqueurs de publicit\u00e9s utilisent les Acceptable Ads par d\u00e9faut ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Plusieurs grands bloqueurs de publicit\u00e9s ont activ\u00e9 les Acceptable Ads par d\u00e9faut, touchant au final des centaines de millions d\u2019utilisateurs dans le monde entier<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adblock Plus (ABP)<\/strong> : celui qui a tout lanc\u00e9, les Acceptable Ads. Depuis le d\u00e9ploiement de la version 2.0, ABP affiche des publicit\u00e9s non intrusives \u00e0 la plupart des utilisateurs, sauf si vous les bloquez manuellement.<\/li>\n\n\n\n<li><strong>AdBlock<\/strong> : AdBlock a rejoint le programme Acceptable Ads et a \u00e9t\u00e9 rachet\u00e9 par Eyeo en 2021. Par d\u00e9faut, il laisse passer sans probl\u00e8me les m\u00eames publicit\u00e9s figurant sur la liste blanche.<\/li>\n\n\n\n<li><strong>Navigateur Opera<\/strong> : Opera dispose d\u2019un bloqueur de publicit\u00e9s int\u00e9gr\u00e9 qui laisse passer les Acceptable Ads, sauf si vous d\u00e9sactivez cette option dans vos param\u00e8tres de confidentialit\u00e9 &#8211; et la plupart des gens ne prennent pas la peine de le faire.<\/li>\n\n\n\n<li><strong>Autres navigateurs<\/strong> : certains navigateurs plus modestes, comme Aloha, et certains bloqueurs de contenu mobiles ont \u00e9galement commenc\u00e9 \u00e0 utiliser les listes Acceptable Ads.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Il convient toutefois de noter que de nombreux bloqueurs de publicit\u00e9s plus r\u00e9cents ont pris le chemin compl\u00e8tement oppos\u00e9 et ont totalement \u00e9cart\u00e9 l\u2019id\u00e9e de mettre certaines publicit\u00e9s sur liste blanche. uBlock Origin, AdGuard, Total Adblock et le navigateur Brave bloquent tout par d\u00e9faut, sans liste blanche int\u00e9gr\u00e9e.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi les bloqueurs de publicit\u00e9s laissent-ils passer certaines publicit\u00e9s ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La philosophie des Acceptable Ads consiste \u00e0 trouver un moyen de rendre Internet viable financi\u00e8rement &#8211; pas seulement pour les grands sites, mais aussi pour tous ceux qui nous apportent de la valeur. Selon Eyeo, si nous bloquons toutes les publicit\u00e9s, nous risquons de tuer tout le mod\u00e8le du contenu gratuit sur le web. Ils ont donc imagin\u00e9 un programme qui laisse passer quelques publicit\u00e9s acceptables, comme ceci :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aider les cr\u00e9ateurs de contenu<\/strong> : les sites web peuvent gagner un peu d\u2019argent sans submerger les gens de publicit\u00e9s agressives.<\/li>\n\n\n\n<li><strong>Encourager de meilleures publicit\u00e9s<\/strong> : lorsque les grands annonceurs savent qu\u2019ils doivent respecter des normes \u00e9lev\u00e9es pour atteindre les utilisateurs de bloqueurs de publicit\u00e9s, ils sont plus enclins \u00e0 d\u00e9velopper des formats qui ne rendent pas les gens fous.<\/li>\n\n\n\n<li><strong>Trouver un juste milieu<\/strong> : les utilisateurs profitent d\u2019une exp\u00e9rience relativement exempte de publicit\u00e9s, tandis que les \u00e9diteurs peuvent toujours tirer quelques revenus de leur contenu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">D\u2019un point de vue financier, les Acceptable Ads contribuent aussi \u00e0 financer le d\u00e9veloppement des bloqueurs de publicit\u00e9s. Les petits sites acc\u00e8dent gratuitement \u00e0 la liste blanche, mais les grands r\u00e9seaux publicitaires qui d\u00e9passent 10 millions de vues par mois doivent reverser environ 30 % de leurs revenus publicitaires. Selon Eyeo, pas moins de 90 % des participants n\u2019ont en r\u00e9alit\u00e9 rien \u00e0 payer ; ce sont g\u00e9n\u00e9ralement les gros acteurs qui doivent mettre la main au portefeuille.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les partisans de cette id\u00e9e aiment dire que \u00ab ce sont les annonceurs qui paient, pour que les utilisateurs n\u2019aient pas \u00e0 le faire \u00bb &#8211; le bloqueur de publicit\u00e9s reste gratuit, et seuls les plus fortun\u00e9s paient pour faire tourner le tout.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi les Acceptable Ads font-elles autant pol\u00e9mique ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 les bonnes intentions des Acceptable Ads, l\u2019organisation a essuy\u00e9 de vives critiques de la part des utilisateurs, des \u00e9diteurs et des d\u00e9fenseurs de la vie priv\u00e9e au fil des ann\u00e9es<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00ab Les bloqueurs de publicit\u00e9s devraient bloquer toutes les publicit\u00e9s \u00bb<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La plupart des gens installent un bloqueur de publicit\u00e9s en s\u2019attendant \u00e0 \u00e9liminer toutes les publicit\u00e9s lorsqu\u2019ils naviguent sur le web. Mais lorsqu\u2019ils d\u00e9couvrent que leur bloqueur accepte d\u00e9j\u00e0 certaines publicit\u00e9s par d\u00e9faut, cela peut \u00eatre un vrai choc. Les critiques soulignent qu\u2019un bloqueur de publicit\u00e9s qui ne bloque pas absolument toutes les publicit\u00e9s \u00ab est un bien pi\u00e8tre bloqueur de publicit\u00e9s \u00bb, et qu\u2019un bloqueur pay\u00e9 par ceux-l\u00e0 m\u00eames qu\u2019il est cens\u00e9 bloquer n\u2019est pas vraiment ce \u00e0 quoi vous vous attendiez. &#8211; Les utilisateurs ont vu d\u2019un mauvais \u0153il qu\u2019Eyeo pactise avec les annonceurs m\u00eames qu\u2019il \u00e9tait cens\u00e9 bloquer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Le probl\u00e8me du \u00ab payer pour jouer \u00bb<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9diteurs et les observateurs du secteur ne sont pas vraiment fans des Acceptable Ads, qu\u2019ils d\u00e9crivent comme un racket ou un syst\u00e8me d\u2019extorsion. Faire payer les grands annonceurs pour afficher des publicit\u00e9s a sembl\u00e9 \u00e0 beaucoup fondamentalement vici\u00e9. Cela revient en substance \u00e0 dire \u00ab payez-nous et nous ne vous bloquerons pas \u00bb &#8211; et ce n\u2019est pas un mod\u00e8le \u00e9conomique viable. Axel Springer, un grand \u00e9diteur allemand, a m\u00eame poursuivi Eyeo en justice \u00e0 propos de ce mod\u00e8le (m\u00eame si la plainte a finalement \u00e9t\u00e9 rejet\u00e9e), mais de nombreux \u00e9diteurs avaient le sentiment d\u2019\u00eatre rackett\u00e9s pour atteindre leur public, puisque celui-ci utilisait aussi des bloqueurs de publicit\u00e9s.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Probl\u00e8mes de transparence et de confiance<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 ses d\u00e9buts, Eyeo refusait d\u2019\u00eatre transparent sur les entreprises figurant sur la liste approuv\u00e9e, ce qui a amen\u00e9 beaucoup de gens \u00e0 se demander quels accords louches se concluaient en coulisses. Un blogueur n\u2019a pas h\u00e9sit\u00e9 \u00e0 qualifier Adblock Plus de \u00ab r\u00e9seau publicitaire secret aux allures de mafia \u00bb et est m\u00eame all\u00e9 jusqu\u2019\u00e0 l\u2019accuser de favoritisme dans le choix de ceux qui pouvaient afficher des publicit\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si Eyeo a progress\u00e9 en publiant une liste de crit\u00e8res d\u2019inscription sur la liste blanche et en mettant la liste des annonceurs autoris\u00e9s \u00e0 la disposition des utilisateurs, r\u00e9tablir la confiance reste un d\u00e9fi.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pr\u00e9occupations en mati\u00e8re de confidentialit\u00e9<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Jusqu\u2019\u00e0 r\u00e9cemment, les Acceptable Ads autorisaient encore l\u2019ex\u00e9cution de cookies et de scripts de pistage tiers, et mettre sur liste blanche les publicit\u00e9s de grands r\u00e9seaux comme Google signifiait que les utilisateurs autorisaient aussi l\u2019ex\u00e9cution de leurs logiciels de pistage &#8211; ce qui n\u2019est tout simplement pas acceptable pour la plupart des gens soucieux de leur vie priv\u00e9e en ligne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eyeo a r\u00e9cemment annonc\u00e9 qu\u2019il allait changer cela en mettant fin au pistage sur les Acceptable Ads, mais il faut bien reconna\u00eetre que c\u2019est une critique qui lui est adress\u00e9e depuis longtemps<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les critiques ont \u00e9t\u00e9 si vives qu\u2019elles ont en fait donn\u00e9 naissance \u00e0 certains concurrents, comme uBlock Origin et AdGuard, qui ont cat\u00e9goriquement refus\u00e9 de jouer le jeu de la liste blanche et se sont plut\u00f4t concentr\u00e9s sur le blocage de toutes les publicit\u00e9s, point final<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment d\u00e9sactiver les Acceptable Ads ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tous les bloqueurs de publicit\u00e9s dot\u00e9s des Acceptable Ads vous permettent de les d\u00e9sactiver &#8211; et l\u2019option se trouve g\u00e9n\u00e9ralement l\u00e0 o\u00f9 vous vous y attendez le moins<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adblock Plus<\/strong> : cliquez sur l\u2019ic\u00f4ne ABP dans la barre d\u2019outils, puis sur l\u2019ic\u00f4ne en forme d\u2019engrenage pour ouvrir les options et cherchez la section Acceptable Ads. D\u00e9sactivez l\u2019interrupteur \u00ab Autoriser les Acceptable Ads \u00bb (&#8220;Allow Acceptable Ads&#8221;).<\/li>\n\n\n\n<li><strong>AdBlock<\/strong> : cliquez sur l\u2019ic\u00f4ne de la barre d\u2019outils > allez dans les param\u00e8tres > puis descendez jusqu\u2019aux listes de filtres &#8211; vous y trouverez l\u2019option pour d\u00e9sactiver \u00ab Autoriser certaines publicit\u00e9s non intrusives \u00bb (&#8220;Allow some non-intrusive ads&#8221;).<\/li>\n\n\n\n<li><strong>Navigateur Opera<\/strong> : allez dans les Param\u00e8tres, puis descendez jusqu\u2019\u00e0 la partie Confidentialit\u00e9 et s\u00e9curit\u00e9 &#8211; trouvez simplement l\u2019interrupteur intitul\u00e9 \u00ab Autoriser les Acceptable Ads \u00bb (&#8220;Allow Acceptable Ads&#8221;) et d\u00e9sactivez-le.<\/li>\n\n\n\n<li><strong>Applications mobiles<\/strong> : si vous utilisez Adblock Browser ou l\u2019application mobile &#8211; rendez-vous simplement dans les param\u00e8tres > section Blocage des publicit\u00e9s et cherchez l\u2019interrupteur Acceptable Ads &#8211; d\u00e9sactivez-le \u00e9galement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois les Acceptable Ads d\u00e9sactiv\u00e9es, votre bloqueur bloquera toutes les publicit\u00e9s au lieu de faire des exceptions pour les publicit\u00e9s \u00ab polies \u00bb. Et soyons honn\u00eates &#8211; un bon nombre de sites suppl\u00e9mentaires risquent de commencer \u00e0 d\u00e9tecter votre bloqueur de publicit\u00e9s, voire de vous afficher le message \u00ab nous n\u2019afficherons pas cette page parce que vous avez bloqu\u00e9 nos publicit\u00e9s \u00bb lorsque vous bloquez m\u00eame les publicit\u00e9s \u00ab polies \u00bb.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AdGuard et uBlock Origin autorisent-ils les Acceptable Ads ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Non. De nombreux bloqueurs de publicit\u00e9s alternatifs rejettent explicitement le mod\u00e8le Acceptable Ads :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AdGuard adopte une position plut\u00f4t stricte en bloquant tout par d\u00e9faut ; il existe bien une fonctionnalit\u00e9 facultative pour autoriser les publicit\u00e9s dans les r\u00e9sultats de recherche, mais elle est strictement \u00e0 activer soi-m\u00eame &#8211; aucun argent ni avantage suppl\u00e9mentaire n\u2019entre en jeu.<\/li>\n\n\n\n<li>uBlock Origin ne cherche pas de juste milieu et refuse de faire des exceptions &#8211; il bloque toutes les publicit\u00e9s, sans aucune marge de man\u0153uvre. Cette position stricte a \u00e9t\u00e9 l\u2019une des principales raisons de sa popularit\u00e9 croissante &#8211; beaucoup d\u2019utilisateurs en avaient assez de tout le syst\u00e8me \u00ab Acceptable Ads \u00bb d\u2019ABP.<\/li>\n\n\n\n<li>Total Adblock suit la m\u00eame ligne qu\u2019uBlock Origin, avec des publicit\u00e9s bloqu\u00e9es par d\u00e9faut &#8211; pas de liste blanche pour les publicitaires ici. L\u2019un des tests de performance de blocage des publicit\u00e9s lui a attribu\u00e9 un score parfait de 100\/100.<\/li>\n\n\n\n<li>Le navigateur Brave fait les choses diff\u00e9remment : il dispose de ses propres solutions int\u00e9gr\u00e9es pour bloquer les publicit\u00e9s et les traqueurs, et ne s\u2019embarrasse pas des Acceptable Ads<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ces alternatives retiennent notre attention pour ceux qui veulent vraiment une solution de blocage des publicit\u00e9s compl\u00e8te et sans compromis &#8211; le prix varie : certaines sont gratuites (uBlock Origin), tandis que d\u2019autres r\u00e9servent leurs applications compl\u00e8tes \u00e0 une formule payante (comme AdGuard et Total Adblock)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Faut-il garder les Acceptable Ads activ\u00e9es ou d\u00e9sactiv\u00e9es ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9ponse \u00e0 cette question d\u00e9pend de ce qui compte le plus pour vous et de la fa\u00e7on dont vous passez habituellement votre temps en ligne. Voici comment vous faire votre propre opinion :<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Raisons de laisser les Acceptable Ads activ\u00e9es<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vous voulez r\u00e9ellement aider les sites web<\/strong> : autoriser un peu d\u2019espace publicitaire ne signifie pas \u00eatre bombard\u00e9 de publicit\u00e9s. Cela permet aux cr\u00e9ateurs de contenu de gagner un peu d\u2019argent sans vous pousser au d\u00e9sespoir.<\/li>\n\n\n\n<li><strong>Les publicit\u00e9s ne vous mettent pas dans tous vos \u00e9tats<\/strong> : les publicit\u00e9s qui obtiennent un laissez-passer sont cens\u00e9es \u00eatre plut\u00f4t discr\u00e8tes. Des liens textuels, de petites banni\u00e8res comme celles qui apparaissent sur le c\u00f4t\u00e9 d\u2019une page web. Apparemment, seule environ 1 personne sur 7 utilisant Adblock Plus remarque m\u00eame ce genre de publicit\u00e9s.<\/li>\n\n\n\n<li><strong>Vous serez moins souvent confront\u00e9 aux messages anti-adblock : <\/strong>les sites web sont moins susceptibles de vous emb\u00eater ou d\u2019exiger que vous d\u00e9sactiviez compl\u00e8tement votre bloqueur de publicit\u00e9s.<\/li>\n\n\n\n<li><strong>Vous aimez trouver un \u00e9quilibre<\/strong> : vous bloquez le pire du monde publicitaire tout en contribuant \u00e0 cr\u00e9er un Internet o\u00f9 les annonceurs sont incit\u00e9s \u00e0 concevoir des publicit\u00e9s moins envahissantes.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Raisons de d\u00e9sactiver les Acceptable Ads<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vous voulez naviguer en toute tranquillit\u00e9<\/strong>, et m\u00eame un seul lien sponsoris\u00e9 vous agace. C\u2019est probablement pour cela que vous vouliez une exp\u00e9rience web sans tracas au d\u00e9part.<\/li>\n\n\n\n<li><strong>La confidentialit\u00e9 est une pr\u00e9occupation majeure pour vous<\/strong> : l\u2019id\u00e9e que m\u00eame des r\u00e9seaux publicitaires en \u00ab zone grise \u00bb placent des traqueurs dans votre navigateur ne vous pla\u00eet pas.<\/li>\n\n\n\n<li><strong>C\u2019est une question de principe<\/strong> : vous estimez que les bloqueurs de publicit\u00e9s ne devraient pas d\u00e9cider quelles publicit\u00e9s sont acceptables ni tirer profit d\u2019accords avec les annonceurs.<\/li>\n\n\n\n<li><strong>Vous voulez garder le contr\u00f4le :<\/strong> certaines personnes pr\u00e9f\u00e8rent ajouter manuellement des sites de confiance \u00e0 leur liste blanche plut\u00f4t que de laisser un tiers d\u00e9cider quelles publicit\u00e9s sont acceptables.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bien s\u00fbr, gardez \u00e0 l\u2019esprit que bloquer toutes les publicit\u00e9s vous causera probablement des soucis avec certains sites web &#8211; vous pourriez en voir de plus en plus exiger un abonnement ou vous demander de revenir plus tard avec votre bloqueur de publicit\u00e9s d\u00e9sactiv\u00e9. Vous devrez probablement d\u00e9cider au cas par cas s\u2019il faut les mettre manuellement sur liste blanche ou trouver des alternatives, comme utiliser un mode lecture ou devenir client payant.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Verdict final<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les Acceptable Ads sont un compromis qui satisfera certains utilisateurs et en exasp\u00e9rera d\u2019autres. \u00c0 vrai dire, il n\u2019existe pas de solution universelle. Tout d\u00e9pend de ce qui compte le plus pour vous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Laissez-les activ\u00e9es si<\/strong> : l\u2019id\u00e9e de soutenir les cr\u00e9ateurs de contenu vous convient, les publicit\u00e9s qui ne vous sautent pas au visage ne vous d\u00e9rangent pas, et vous pensez qu\u2019une approche \u00e9quilibr\u00e9e de la publicit\u00e9 en ligne est un \u00e9change \u00e9quitable. C\u2019est d\u2019ailleurs la principale raison d\u2019\u00eatre du r\u00e9glage par d\u00e9faut. La plupart des utilisateurs d\u2019Adblock Plus sont satisfaits du fonctionnement des Acceptable Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9sactivez-les si<\/strong> : en revanche, si vous ne voulez aucune publicit\u00e9, si vous consid\u00e9rez que votre confidentialit\u00e9 en ligne est la priorit\u00e9 absolue, ou si vous n\u2019adh\u00e9rez pas au concept de liste \u00ab payer pour jouer \u00bb o\u00f9 des annonceurs paient pour que leurs publicit\u00e9s ne soient pas bloqu\u00e9es, vous voudrez probablement d\u00e9sactiver les Acceptable Ads. Et m\u00eame si vous le faites, votre bloqueur de publicit\u00e9s fonctionnera toujours aussi bien qu\u2019avant<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Essayez les deux<\/strong> : et ne vous inqui\u00e9tez pas si vous h\u00e9sitez. Il est facile d\u2019activer et de d\u00e9sactiver l\u2019option, alors pourquoi ne pas essayer les deux et voir ce qui vous convient le mieux ? Peut-\u00eatre voudrez-vous les garder activ\u00e9es, peut-\u00eatre les d\u00e9sactiver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vous devriez peut-\u00eatre essayer autre chose<\/strong> : si les Acceptable Ads ne sont vraiment pas pour vous, jetez peut-\u00eatre un \u0153il \u00e0 d\u2019autres bloqueurs comme AdGuard, uBlock Origin ou Total Adblock &#8211; ceux-l\u00e0 bloquent \u00e0 peu pr\u00e8s tout ce qu\u2019ils voient par d\u00e9faut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019essentiel est que vous compreniez vraiment ce que sont les Acceptable Ads, afin de faire le choix qui vous convient. Que vous les gardiez activ\u00e9es ou que vous les d\u00e9sactiviez, c\u2019est toujours vous qui gardez le contr\u00f4le de votre exp\u00e9rience en ligne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous utilisez un bloqueur de publicit\u00e9s, mais certaines publicit\u00e9s tr\u00e8s visibles semblent passer quand m\u00eame. Ce n\u2019est pas l\u2019exp\u00e9rience sans publicit\u00e9 qu\u2019on vous avait promise. Alors, que se passe-t-il ?&nbsp; Il y a de fortes chances que votre bloqueur de publicit\u00e9s fasse partie d\u2019un programme de publicit\u00e9s acceptables (Acceptable Ads). Certains bloqueurs de publicit\u00e9s populaires, &#8230; <a title=\"Que sont les Acceptable Ads (publicit\u00e9s acceptables) et faut-il les activer ?\" class=\"read-more\" href=\"https:\/\/adblock-tester.com\/ad-blockers\/fr\/acceptable-ads-bloqueur-de-pub\/\" aria-label=\"Read more about Que sont les Acceptable Ads (publicit\u00e9s acceptables) et faut-il les activer ?\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rank_math_title":"","rank_math_description":"Les Acceptable Ads des bloqueurs de pub expliqu\u00e9es : d\u00e9couvrez ce qu\u2019elles sont, comment elles fonctionnent et si vous devez les activer dans votre bloqueur de publicit\u00e9s.","rank_math_focus_keyword":"acceptable ads bloqueur de 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