{"id":2035,"date":"2026-10-16T10:48:56","date_gmt":"2026-10-16T10:48:56","guid":{"rendered":"https:\/\/adblock-tester.com\/ad-blockers\/?page_id=2035"},"modified":"2026-10-16T10:48:56","modified_gmt":"2026-10-16T10:48:56","slug":"elon-musk-a-t-il-achete-des-publicites-au-super-bowl","status":"publish","type":"page","link":"https:\/\/adblock-tester.com\/ad-blockers\/fr\/elon-musk-a-t-il-achete-des-publicites-au-super-bowl\/","title":{"rendered":"La publicit\u00e9 DOGE au Super Bowl qui n\u2019a jamais exist\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les rumeurs vont vite pendant la saison du Super Bowl. Et l\u2019une des plus grosses rumeurs du Super Bowl cette ann\u00e9e voulait qu\u2019Elon Musk ait d\u00e9pens\u00e9 des millions pour acheter des spots publicitaires pour DOGE. Il aurait achet\u00e9 cinq publicit\u00e9s et lanc\u00e9 une attaque politique sur la plus grande sc\u00e8ne t\u00e9l\u00e9visuelle des \u00c9tats-Unis. Tout cela para\u00eet compl\u00e8tement extravagant. Mais comme il s\u2019agit de Musk, cela para\u00eet aussi tout \u00e0 fait cr\u00e9dible. Apr\u00e8s tout, il a l\u2019habitude de faire les gros titres avec des coups d\u2019\u00e9clat que personne ne voit venir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des mois se sont \u00e9coul\u00e9s depuis le Super Bowl : nous pouvons enfin examiner l\u2019affaire avec un peu de recul et d\u00e9couvrir ce qui s\u2019est pass\u00e9.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Elon Musk a-t-il achet\u00e9 des publicit\u00e9s au Super Bowl ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Non. Plusieurs sites de v\u00e9rification des faits, dont Reuters et PolitiFact, ont confirm\u00e9 qu\u2019Elon n\u2019avait pas achet\u00e9 de temps d\u2019antenne publicitaire pour le Super Bowl. Le match a eu lieu en f\u00e9vrier, des mois ont pass\u00e9, et on ne trouve pas une seule publicit\u00e9 DOGE en ligne ni dans les archives de diffusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019affirmation est n\u00e9e en ligne, o\u00f9 des internautes l\u2019ont publi\u00e9e en la pr\u00e9sentant comme une information, avec de fausses images, en pr\u00e9tendant qu\u2019il avait d\u00e9pens\u00e9 des millions pour plusieurs publicit\u00e9s. \u00c0 partir de l\u00e0, elle a \u00e9t\u00e9 partag\u00e9e, repartag\u00e9e et d\u00e9pouill\u00e9e de son contexte \u00ab satirique \u00bb jusqu\u2019\u00e0 ressembler \u00e0 un v\u00e9ritable article de presse. Lorsque les v\u00e9rificateurs de faits s\u2019en sont m\u00eal\u00e9s, la rumeur s\u2019\u00e9tait d\u00e9j\u00e0 r\u00e9pandue, mais la v\u00e9rit\u00e9 est simple. Il n\u2019y a eu aucune publicit\u00e9 DOGE au Super Bowl 2025, parce qu\u2019Elon n\u2019en a pas achet\u00e9.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D\u2019o\u00f9 vient la rumeur selon laquelle Elon Musk aurait achet\u00e9 des publicit\u00e9s au Super Bowl ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tout a commenc\u00e9 sur Facebook, avec des publications affirmant qu\u2019il avait d\u00e9pens\u00e9 des millions pour diffuser plusieurs publicit\u00e9s pour son \u00ab Department of Government Efficiency (DOGE) \u00bb pendant le match. Certaines de ces publications \u00e9taient satiriques, mais ce contexte s\u2019est perdu au fil des partages. D\u2019autres publications ont suivi, avec des captures d\u2019\u00e9cran et des citations sorties de leur contexte, o\u00f9 l\u2019information \u00e9tait r\u00e9p\u00e9t\u00e9e comme un fait. Lorsque les v\u00e9rificateurs de faits s\u2019en sont m\u00eal\u00e9s, l\u2019histoire avait d\u00e9j\u00e0 pris son envol, sans aucune preuve pour l\u2019\u00e9tayer.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment la rumeur de la publicit\u00e9 d\u2019Elon Musk au Super Bowl s\u2019est-elle propag\u00e9e ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s les premi\u00e8res publications sur Facebook, l\u2019affirmation a \u00e9t\u00e9 partag\u00e9e dans de nombreux groupes et pages, souvent sans le contexte d\u2019origine ni le cadre satirique. De l\u00e0, elle a gagn\u00e9 d\u2019autres plateformes comme Reddit, X et TikTok, o\u00f9 des captures d\u2019\u00e9cran et des versions paraphras\u00e9es l\u2019ont rendue plus cr\u00e9dible. La notori\u00e9t\u00e9 de Musk, l\u2019angle politique des publicit\u00e9s et le spectacle du Super Bowl en ont fait un parfait pi\u00e8ge \u00e0 clics, si bien que les gens l\u2019ont partag\u00e9e sans v\u00e9rifier la source. En quelques jours, elle avait la port\u00e9e d\u2019une information de derni\u00e8re minute, alors qu\u2019elle \u00e9tait enti\u00e8rement fausse.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D\u00e9mystifier la rumeur de la \u00ab publicit\u00e9 \u00e0 40 millions de dollars d\u2019Elon Musk au Super Bowl \u00bb<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019image qui a aliment\u00e9 la rumeur montre Elon Musk assis \u00e0 une table avec deux autres personnes, souriant et brandissant une bouteille de bourbon presque vide. Sur la photo, une l\u00e9gende indique : \u00ab Elon Musk a d\u00e9pens\u00e9 40 millions de son propre argent pour acheter 5 cr\u00e9neaux publicitaires de 30 secondes pendant le Super Bowl, o\u00f9 il va \u00e9num\u00e9rer toute la corruption que DOGE a d\u00e9couverte jusqu\u2019\u00e0 pr\u00e9sent. \u00bb<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"449\" height=\"512\" src=\"https:\/\/adblock-tester.com\/ad-blockers\/wp-content\/uploads\/2025\/09\/elon-musk.png\" alt=\"elon musk\" class=\"wp-image-340\" srcset=\"https:\/\/adblock-tester.com\/ad-blockers\/wp-content\/uploads\/2025\/09\/elon-musk.png 449w, https:\/\/adblock-tester.com\/ad-blockers\/wp-content\/uploads\/2025\/09\/elon-musk-263x300.png 263w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 premi\u00e8re vue, on dirait une photo prise sans fa\u00e7on dans une salle de r\u00e9union, et c\u2019est pr\u00e9cis\u00e9ment ce que c\u2019est. Rien n\u2019indique que cette photo ait un quelconque lien avec un accord publicitaire pour le Super Bowl. Selon le Daily Mail, il s\u2019agit en r\u00e9alit\u00e9 d\u2019une photo de 2022, sur laquelle Elon buvait du bourbon avec ses coll\u00e8gues pour f\u00eater le rachat de Twitter. Et la l\u00e9gende ne faisait pas partie de l\u2019image d\u2019origine ; elle a \u00e9t\u00e9 ajout\u00e9e plus tard, transformant la photo en publication fa\u00e7on m\u00e8me qui ressemble \u00e0 un extrait d\u2019actualit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les v\u00e9rificateurs de faits de Reuters et de PolitiFact n\u2019ont trouv\u00e9 aucune trace d\u2019un achat de temps d\u2019antenne publicitaire au Super Bowl 2025 par Musk ou par l\u2019une de ses entreprises. Les bases de donn\u00e9es et les outils de suivi publicitaires qui r\u00e9pertorient chaque cr\u00e9neau vendu pendant la diffusion ne font appara\u00eetre aucune publicit\u00e9 DOGE ou li\u00e9e \u00e0 Musk. Les publications devenues virales ont \u00e9t\u00e9 retrac\u00e9es jusqu\u2019\u00e0 Facebook et TikTok, o\u00f9 l\u2019image a \u00e9t\u00e9 partag\u00e9e sans aucune v\u00e9rification.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9alit\u00e9, la seule apparition li\u00e9e \u00e0 Musk pendant le match a \u00e9t\u00e9 un bref cam\u00e9o de Starlink (SpaceX) dans une publicit\u00e9 T-Mobile. Ni une publicit\u00e9 politique, ni quelque chose de directement pay\u00e9 par Musk. L\u2019offensive publicitaire DOGE \u00e0 40 millions de dollars au Super Bowl n\u2019a jamais eu lieu.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi Tesla ne diffuse-t-il pas de publicit\u00e9s \u00e0 la t\u00e9l\u00e9vision ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tesla n\u2019a jamais fait de publicit\u00e9 traditionnelle. L\u2019entreprise a b\u00e2ti sa marque gr\u00e2ce \u00e0 la couverture m\u00e9diatique, aux lancements de produits, aux r\u00e9seaux sociaux et au bouche-\u00e0-oreille, plut\u00f4t qu\u2019en payant des cr\u00e9neaux t\u00e9l\u00e9vis\u00e9s aux heures de grande \u00e9coute. C\u2019est parce qu\u2019Elon Musk a toujours affirm\u00e9 que les bons produits se vendent tout seuls.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quand les autres constructeurs automobiles d\u00e9pensent des millions en publicit\u00e9s au Super Bowl, Tesla est absent. Musk a d\u00e9clar\u00e9 que ces budgets sont mieux employ\u00e9s dans l\u2019ing\u00e9nierie et la production que dans une seule soir\u00e9e de temps d\u2019antenne hors de prix. Jusqu\u2019\u00e0 r\u00e9cemment, Tesla n\u2019avait m\u00eame pas d\u2019\u00e9quipe marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais Elon n\u2019\u00e9vite pas totalement la publicit\u00e9 pour toutes ses entreprises. En 2025, l\u2019une de ses autres soci\u00e9t\u00e9s, SpaceX, est apparue indirectement pendant le match \u00e0 travers une publicit\u00e9 T-Mobile pour l\u2019Internet par satellite Starlink. Mais Tesla n\u2019a jamais achet\u00e9 de cr\u00e9neau au Super Bowl, c\u2019est pourquoi la publicit\u00e9 DOGE \u00e0 40 millions de dollars paraissait si incongrue.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Combien co\u00fbte un spot publicitaire de 30 secondes au Super Bowl ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En 2025, une publicit\u00e9 de 30 secondes au Super Bowl co\u00fbte entre 7 et 8 millions de dollars. C\u2019est le prix le plus \u00e9lev\u00e9 jamais atteint, et il augmente presque chaque ann\u00e9e. En 2010, il tournait autour de 3 millions de dollars. Au d\u00e9but des ann\u00e9es 90, on pouvait l\u2019obtenir pour moins d\u2019un million.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce n\u2019est pas seulement une question d\u2019inflation, mais aussi de taille et de type d\u2019audience. Le Super Bowl attire plus de 100 millions de t\u00e9l\u00e9spectateurs rien qu\u2019aux \u00c9tats-Unis, et des millions d\u2019autres le suivent en streaming. C\u2019est l\u2019un des rares \u00e9v\u00e9nements o\u00f9 les gens pr\u00eatent vraiment attention aux publicit\u00e9s, en discutent et les partagent ensuite. Pour les annonceurs, une telle port\u00e9e et un tel engagement sont presque impossibles \u00e0 acheter ailleurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, cela en vaut-il la peine ? Pour certaines marques, oui. Une excellente publicit\u00e9 peut g\u00e9n\u00e9rer des semaines de publicit\u00e9 gratuite en ligne, des millions de vues suppl\u00e9mentaires sur les r\u00e9seaux sociaux, et m\u00eame remporter des prix. Pour d\u2019autres, en particulier les petites entreprises, le co\u00fbt est difficile \u00e0 justifier, \u00e0 moins que la cr\u00e9ation soit assez forte pour se d\u00e9marquer. Le cr\u00e9neau ach\u00e8te de l\u2019attention, mais c\u2019est ce que vous faites de ce temps qui d\u00e9termine si l\u2019argent a \u00e9t\u00e9 bien d\u00e9pens\u00e9.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O\u00f9 trouver les publicit\u00e9s du Super Bowl apr\u00e8s le match ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le Super Bowl est le seul moment de l\u2019ann\u00e9e o\u00f9 les gens ont vraiment envie de regarder des publicit\u00e9s, mais tout le monde ne les voit pas en direct. Peut-\u00eatre \u00e9tiez-vous dans la cuisine en train de remplir les bols d\u2019amuse-gueules, peut-\u00eatre ne regardez-vous m\u00eame pas le football am\u00e9ricain, ou peut-\u00eatre \u00eates-vous hors des \u00c9tats-Unis et ne pouvez-vous pas facilement regarder le match en streaming. La bonne nouvelle, c\u2019est que toutes les publicit\u00e9s qui m\u00e9ritent qu\u2019on en parle se retrouvent en ligne en quelques heures, et parfois m\u00eame avant le coup d\u2019envoi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le plus simple est de commencer par YouTube AdBlitz. C\u2019est une playlist centralis\u00e9e de tous les principaux spots du Super Bowl, g\u00e9n\u00e9ralement organis\u00e9e pour que vous puissiez les encha\u00eener sans avoir \u00e0 chercher. Certaines marques y publient m\u00eame des versions longues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour voir ce que fait une entreprise en particulier, consultez ses cha\u00eenes YouTube officielles ou ses pages sur les r\u00e9seaux sociaux. Les grandes marques traitent ces publicit\u00e9s comme des \u00e9v\u00e9nements : elles les \u00e9pinglent en haut de leurs fils et publient parfois des vid\u00e9os des coulisses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le site web et les r\u00e9seaux sociaux de la NFL rassemblent aussi les publicit\u00e9s les plus populaires du jour du match, g\u00e9n\u00e9ralement accompagn\u00e9es de courts commentaires pour que vous sachiez de quoi tout le monde parle.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, beaucoup de marques font \u00ab fuiter \u00bb leurs spots dans la semaine pr\u00e9c\u00e9dant le match. C\u2019est simplement une tactique marketing pour faire monter l\u2019engouement.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le Super Bowl est l\u2019un des rares endroits o\u00f9 les publicit\u00e9s font partie du spectacle au lieu d\u2019\u00eatre une interruption. Les meilleures deviennent des moments culturels. Les gens les recherchent eux-m\u00eames, les partagent et les citent pendant des ann\u00e9es. C\u2019est rare dans la publicit\u00e9, et c\u2019est pourquoi les marques sont pr\u00eates \u00e0 payer des millions pour seulement 30 secondes de temps d\u2019antenne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partout ailleurs, c\u2019est une autre histoire. La plupart des publicit\u00e9s sont r\u00e9p\u00e9titives, intrusives et vite oubli\u00e9es. Pour celles-l\u00e0, aucune raison de les subir quand vous pouvez installer l\u2019un des <a href=\"https:\/\/adblock-tester.com\/ad-blockers\/fr\/\">meilleurs bloqueurs de pub de 2026<\/a>. Ils \u00e9cartent les publicit\u00e9s aga\u00e7antes de votre navigation, pour que vous ne voyiez que celles qui en valent la peine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les rumeurs vont vite pendant la saison du Super Bowl. Et l\u2019une des plus grosses rumeurs du Super Bowl cette ann\u00e9e voulait qu\u2019Elon Musk ait d\u00e9pens\u00e9 des millions pour acheter des spots publicitaires pour DOGE. Il aurait achet\u00e9 cinq publicit\u00e9s et lanc\u00e9 une attaque politique sur la plus grande sc\u00e8ne t\u00e9l\u00e9visuelle des \u00c9tats-Unis. Tout cela &#8230; <a title=\"La publicit\u00e9 DOGE au Super Bowl qui n\u2019a jamais exist\u00e9\" class=\"read-more\" href=\"https:\/\/adblock-tester.com\/ad-blockers\/fr\/elon-musk-a-t-il-achete-des-publicites-au-super-bowl\/\" aria-label=\"Read more about La publicit\u00e9 DOGE au Super Bowl qui n\u2019a jamais exist\u00e9\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rank_math_title":"","rank_math_description":"Elon Musk a-t-il achet\u00e9 des publicit\u00e9s au Super Bowl ? D\u00e9couvrez la v\u00e9rit\u00e9 derri\u00e8re le battage autour de DOGE et la publicit\u00e9 du Super Bowl qui n\u2019a jamais eu lieu.","rank_math_focus_keyword":"elon musk a-t-il achet\u00e9 des publicit\u00e9s au super bowl","rank_math_canonical_url":"","footnotes":""},"class_list":["post-2035","page","type-page","status-publish"],"rankMath":{"parentDomain":"adblock-tester.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media sites.","pluginReviewed":false,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"elon-musk-a-t-il-achete-des-publicites-au-super-bowl","permalinkFormat":"https:\/\/adblock-tester.com\/ad-blockers\/fr\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/adblock-tester.com\/ad-blockers\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":false,"primaryTaxonomy":false,"serpData":{"title":"","description":"Elon Musk a-t-il achet\u00e9 des publicit\u00e9s au Super Bowl ? 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