{"id":2049,"date":"2026-10-16T10:48:48","date_gmt":"2026-10-16T10:48:48","guid":{"rendered":"https:\/\/adblock-tester.com\/ad-blockers\/?page_id=2049"},"modified":"2026-10-16T10:48:48","modified_gmt":"2026-10-16T10:48:48","slug":"netflix-publicites","status":"publish","type":"page","link":"https:\/\/adblock-tester.com\/ad-blockers\/fr\/netflix-publicites\/","title":{"rendered":"Netflix a-t-il des publicit\u00e9s maintenant ? Voici la vraie raison pour laquelle vous en voyez"},"content":{"rendered":"\n

Tout l\u2019int\u00e9r\u00eat des services de streaming comme Netflix, c\u2019est qu\u2019ils n\u2019\u00e9taient pas la t\u00e9l\u00e9vision par c\u00e2ble. Cela signifiait pas de publicit\u00e9s, pas de grille de programmes impos\u00e9e et des co\u00fbts nettement inf\u00e9rieurs. Mais tout cela est en train de changer. <\/p>\n\n\n\n

Avec de nombreuses plateformes qui se disputent les droits de diffusion, tout n\u2019est plus disponible au m\u00eame endroit. Et si vous essayez de suivre tous les abonnements, ce n\u2019est pas vraiment bon march\u00e9 non plus. De plus, des services comme Hulu affichent des publicit\u00e9s depuis un moment d\u00e9j\u00e0, et Netflix suit maintenant lentement mais s\u00fbrement le mouvement.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Alors, que se passe-t-il vraiment ? Et surtout, que pouvez-vous y faire ?<\/p>\n\n\n\n

\n\n\n\n

Netflix a-t-il des publicit\u00e9s ?<\/strong><\/h2>\n\n\n\n

Oui, Netflix a d\u00e9sormais des publicit\u00e9s. Mais pas pour tout le monde.<\/p>\n\n\n\n

Pendant des ann\u00e9es, Netflix s\u2019est enorgueilli d\u2019\u00eatre un service sans publicit\u00e9. Cela faisait partie de son image : pas de spots publicitaires, pas de placement de produits, juste du contenu \u00e0 la demande. Mais cela a chang\u00e9. Netflix a r\u00e9cemment lanc\u00e9 une nouvelle offre avec publicit\u00e9s, la premi\u00e8re fois que la plateforme propose un service semblable \u00e0 la t\u00e9l\u00e9vision traditionnelle.<\/p>\n\n\n\n

Si vous avez vu des publicit\u00e9s sur Netflix r\u00e9cemment, vous \u00eates probablement abonn\u00e9 \u00e0 cette nouvelle offre et vous r\u00e9sidez dans l\u2019une des r\u00e9gions o\u00f9 Netflix diffuse des publicit\u00e9s. Mais pas d\u2019inqui\u00e9tude. Les offres sans publicit\u00e9 existent toujours. Le fait d\u2019\u00eatre concern\u00e9 ou non d\u00e9pend de votre offre.<\/p>\n\n\n\n

\n\n\n\n

Quelle(s) offre(s) Netflix comportent des publicit\u00e9s ?<\/strong><\/h2>\n\n\n\n

Netflix ne propose qu\u2019une seule offre avec publicit\u00e9s : Standard avec pub.<\/p>\n\n\n\n

C\u2019est la moins ch\u00e8re, et elle a \u00e9t\u00e9 lanc\u00e9e pour rendre Netflix plus accessible sans formule gratuite. Contrairement aux autres offres, celle-ci affiche des publicit\u00e9s avant et pendant les s\u00e9ries et les films.<\/p>\n\n\n\n

Les autres offres, comme Standard et Premium, sont sans publicit\u00e9. Netflix a d\u00e9j\u00e0 supprim\u00e9 l\u2019offre Essentiel (sans pub) dans certaines r\u00e9gions, si bien que les utilisateurs soucieux de leur budget sont pouss\u00e9s vers l\u2019option financ\u00e9e par la publicit\u00e9.<\/p>\n\n\n\n

Donc, si vous voyez des publicit\u00e9s sur Netflix, il y a de fortes chances que vous soyez sur l\u2019offre Standard avec pub, soit par choix, soit parce que c\u2019\u00e9tait la seule option bon march\u00e9 dans votre pays.<\/p>\n\n\n\n

\n\n\n\n

Offres Netflix sans publicit\u00e9 vs avec publicit\u00e9<\/strong><\/h2>\n\n\n\n

\u00c0 premi\u00e8re vue, la diff\u00e9rence est \u00e9vidente : l\u2019une a des publicit\u00e9s, l\u2019autre non. Mais il y a plus que cela.<\/p>\n\n\n\n

L\u2019offre Standard avec pub est l\u2019option la moins ch\u00e8re, mais elle comporte quelques contreparties. En plus des publicit\u00e9s, certains titres ne sont pas disponibles en raison de restrictions de licence. Elle vous limite \u00e9galement au 1080p sur 2 appareils \u00e0 la fois.<\/p>\n\n\n\n

L\u2019offre Standard supprime les publicit\u00e9s et donne acc\u00e8s \u00e0 l\u2019ensemble du catalogue. Vous voulez plus ? La formule Premium ajoute la 4K, davantage de flux simultan\u00e9s et le t\u00e9l\u00e9chargement sur des appareils suppl\u00e9mentaires.<\/p>\n\n\n\n

Voici une comparaison rapide.<\/p>\n\n\n\n

Offre<\/strong><\/td>Prix (USD)<\/strong><\/td>Publicit\u00e9s<\/strong><\/td>Meilleure<\/strong>qualit\u00e9 vid\u00e9o<\/strong><\/td>Appareils<\/strong><\/td>Disponibilit\u00e9<\/strong>du contenu<\/strong><\/td><\/tr>
Standard avec pub<\/td>~7,99 $\/mois<\/td>Oui<\/td>1080p<\/td>2<\/td>Limit\u00e9e<\/td><\/tr>
Standard<\/td>~17,99 $\/mois<\/td>Non<\/td>1080p<\/td>2<\/td>Compl\u00e8te<\/td><\/tr>
Premium<\/td>~24,99 $\/mois<\/td>Non<\/td>4K + HDR<\/td>4<\/td>Compl\u00e8te<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Remarque : les prix et la disponibilit\u00e9 peuvent varier selon les pays. Netflix a supprim\u00e9 l\u2019offre \u00ab Essentiel \u00bb (sans pub) dans certaines r\u00e9gions.<\/em><\/p>\n\n\n\n

Ce n\u2019est pas seulement une question de publicit\u00e9s ou non : les formules sup\u00e9rieures offrent plus de fonctionnalit\u00e9s et de flexibilit\u00e9. Si vous partagez votre compte, voyagez beaucoup ou voulez simplement la meilleure qualit\u00e9 vid\u00e9o, mieux vaut opter pour une formule sup\u00e9rieure. Mais si vous regardez seul et que les coupures occasionnelles ne vous d\u00e9rangent pas, l\u2019offre moins ch\u00e8re avec publicit\u00e9s peut suffire.<\/p>\n\n\n\n

\n\n\n\n

Quel type de publicit\u00e9s Netflix diffuse-t-il ?<\/strong><\/h2>\n\n\n\n

Les publicit\u00e9s Netflix sont courtes et ins\u00e9r\u00e9es comme les coupures publicitaires de la t\u00e9l\u00e9vision traditionnelle, mais moins souvent que sur le c\u00e2ble.<\/p>\n\n\n\n

Vous verrez une publicit\u00e9 avant le d\u00e9but d\u2019une s\u00e9rie ou d\u2019un film (un pre-roll) et quelques publicit\u00e9s en cours de lecture (mid-roll) pendant les contenus plus longs. En moyenne, environ 4 \u00e0 5 minutes de publicit\u00e9 par heure. Chaque publicit\u00e9 dure de 15 \u00e0 30 secondes et ne peut pas \u00eatre \u00e9vit\u00e9e une fois int\u00e9gr\u00e9e au flux.<\/p>\n\n\n\n

Quant au contenu, il s\u2019agit surtout de publicit\u00e9s sans risque pour l\u2019image des marques et cibl\u00e9es par r\u00e9gion (par exemple op\u00e9rateurs t\u00e9l\u00e9coms, produits de consommation et services de streaming). Rien de trop choquant ni d\u00e9rangeant (pour l\u2019instant). Netflix d\u00e9ploie de plus en plus de publicit\u00e9s cibl\u00e9es en fonction de grandes cat\u00e9gories d\u00e9mographiques et des habitudes de visionnage, mais ce n\u2019est pas enti\u00e8rement algorithmique comme sur YouTube ou Meta.<\/p>\n\n\n\n

Pas de banni\u00e8res, pas de pop-ups, pas de superpositions de produits. Juste de bonnes vieilles coupures publicitaires. Mais c\u2019est aussi ce qui les rend difficiles \u00e0 ignorer : elles sont int\u00e9gr\u00e9es au flux (nous y reviendrons).<\/p>\n\n\n\n

\n\n\n\n

Peut-on passer les publicit\u00e9s sur Netflix ?<\/strong><\/h2>\n\n\n\n

Non. Si vous \u00eates sur l\u2019offre Standard avec pub, vous devez subir l\u2019int\u00e9gralit\u00e9 des publicit\u00e9s.<\/p>\n\n\n\n

Netflix ne permet pas de passer, d\u2019avancer rapidement ni m\u00eame de revenir en arri\u00e8re au-del\u00e0 des segments publicitaires. Une fois qu\u2019une publicit\u00e9 commence, vous n\u2019avez pas d\u2019autre choix que de la regarder jusqu\u2019au bout. Et contrairement \u00e0 YouTube, il n\u2019y a pas de bouton \u00ab Passer dans 5 secondes \u00bb. C\u2019est un engagement \u00e0 l\u2019ancienne, fa\u00e7on t\u00e9l\u00e9vision par c\u00e2ble. M\u00eame si vous essayez d\u2019actualiser la page ou de sauter \u00e0 un autre moment, Netflix reprend simplement l\u00e0 o\u00f9 il s\u2019\u00e9tait arr\u00eat\u00e9, publicit\u00e9s comprises.<\/p>\n\n\n\n

Si l\u2019impossibilit\u00e9 de passer les publicit\u00e9s est r\u00e9dhibitoire pour vous, la seule vraie solution est de passer \u00e0 une offre sans publicit\u00e9. Sinon, pr\u00e9voyez un en-cas, consultez votre t\u00e9l\u00e9phone et patientez.<\/p>\n\n\n\n

\n\n\n\n

Peut-on bloquer les publicit\u00e9s sur Netflix ?<\/strong><\/h2>\n\n\n\n

Pas vraiment. Les bloqueurs de publicit\u00e9s ne fonctionnent pas sur Netflix.<\/p>\n\n\n\n

Les publicit\u00e9s Netflix sont int\u00e9gr\u00e9es au flux, et les bloqueurs de publicit\u00e9s ne peuvent pas faire la diff\u00e9rence entre les publicit\u00e9s et le contenu r\u00e9el sur Netflix. Si certaines solutions auto-h\u00e9berg\u00e9es bas\u00e9es sur le DNS comme AdGuard<\/a> Home ont fonctionn\u00e9 un temps, des utilisateurs signalent qu\u2019elles ne fonctionnent plus. <\/p>\n\n\n\n

M\u00eame si vous regardez dans un navigateur, les publicit\u00e9s font partie du flux. Il n\u2019y a aucun script externe \u00e0 bloquer, aucune requ\u00eate r\u00e9seau \u00e0 intercepter. Et si vous \u00eates sur une Smart TV ou que vous utilisez l\u2019application Netflix, il est pratiquement impossible de bloquer ces publicit\u00e9s.<\/p>\n\n\n\n

Il existe toutefois une solution de contournement.<\/p>\n\n\n\n

\n\n\n\n

Comment bloquer les publicit\u00e9s sur Netflix ?<\/strong><\/h2>\n\n\n\n

Vous ne pouvez pas vraiment \u00ab bloquer \u00bb les publicit\u00e9s Netflix. Mais voici ce que vous pouvez faire : les \u00e9viter compl\u00e8tement en changeant votre r\u00e9gion Netflix.<\/p>\n\n\n\n

La disponibilit\u00e9 et le prix de l\u2019offre avec publicit\u00e9s de Netflix varient selon les pays. Dans certaines r\u00e9gions, l\u2019offre Standard avec pub n\u2019existe pas du tout. Dans d\u2019autres, les offres sans publicit\u00e9 sont bien moins ch\u00e8res. Vous pourriez donc obtenir une meilleure version de Netflix (et sans publicit\u00e9) simplement en changeant votre localisation virtuelle.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Avec un VPN premium comme Surfshark<\/a>, vous pouvez vous connecter \u00e0 un pays o\u00f9 les formules avec publicit\u00e9s ne sont pas propos\u00e9es ou o\u00f9 les offres sans publicit\u00e9 sont moins ch\u00e8res. Ce n\u2019est pas exactement \u00ab bloquer \u00bb les publicit\u00e9s, mais c\u2019est une astuce ing\u00e9nieuse qui pourrait vous faire \u00e9conomiser de l\u2019argent et vous \u00e9pargner les interruptions.<\/p>\n\n\n\n

Assurez-vous simplement de vous inscrire en utilisant la r\u00e9gion \u00e0 laquelle vous vous connectez : Netflix lie la disponibilit\u00e9 des offres \u00e0 votre pays de facturation.<\/p>\n\n\n\n

\n\n\n\n

Payer une offre Netflix sans publicit\u00e9 en vaut-il la peine ?<\/strong><\/h2>\n\n\n\n

Oui. Et pas seulement parce qu\u2019elle supprime les publicit\u00e9s : elle donne aussi acc\u00e8s \u00e0 plus de contenu.<\/p>\n\n\n\n

Si vous encha\u00eenez les \u00e9pisodes ou aimez vous installer pour un long film sans interruption, les publicit\u00e9s vous agaceront vite. Netflix diffuse environ 4 \u00e0 5 minutes de publicit\u00e9 par heure, ce qui finit par s\u2019accumuler. Surtout si vous regardez plusieurs \u00e9pisodes d\u2019affil\u00e9e. Et contrairement \u00e0 YouTube, ces publicit\u00e9s ne peuvent pas \u00eatre pass\u00e9es. De plus, les bloqueurs de publicit\u00e9s ne fonctionnent pas non plus sur Netflix.<\/p>\n\n\n\n

Il y a aussi le probl\u00e8me du contenu manquant. Certaines s\u00e9ries et certains films ne sont tout simplement pas disponibles avec l\u2019offre avec publicit\u00e9s en raison de restrictions de licence. Ajoutez \u00e0 cela l\u2019absence de t\u00e9l\u00e9chargements pour le visionnage hors ligne, et passer \u00e0 l\u2019offre sup\u00e9rieure commence \u00e0 avoir plus de sens.<\/p>\n\n\n\n

En revanche, si vous \u00eates un spectateur occasionnel et qu\u2019\u00e9conomiser de l\u2019argent compte plus que d\u2019\u00e9viter les publicit\u00e9s, rester sur l\u2019offre moins ch\u00e8re n\u2019est pas un mauvais choix. Vous avez toujours acc\u00e8s \u00e0 une bonne partie du catalogue en HD.<\/p>\n\n\n\n

Alors, est-ce que \u00e7a vaut le coup ? Si vous tenez au confort, au contenu et \u00e0 un visionnage sans interruption, oui. Si votre budget est serr\u00e9 et que quelques coupures publicitaires ne vous d\u00e9rangent pas, la diff\u00e9rence de prix est suffisamment importante pour vous faire \u00e9conomiser pas mal d\u2019argent.<\/p>\n\n\n\n

\n\n\n\n

Pourquoi Netflix a-t-il commenc\u00e9 \u00e0 diffuser des publicit\u00e9s ?<\/strong><\/h2>\n\n\n\n

Netflix a ajout\u00e9 des publicit\u00e9s pour conserver ses abonn\u00e9s tout en augmentant le prix de ses offres dans certaines r\u00e9gions.<\/p>\n\n\n\n

Pendant des ann\u00e9es, Netflix a refus\u00e9 les publicit\u00e9s, alors m\u00eame que Hulu et Peacock optaient pour des formules moins ch\u00e8res financ\u00e9es par la publicit\u00e9. Mais apr\u00e8s une p\u00e9riode difficile en 2022, au cours de laquelle Netflix a perdu des abonn\u00e9s pour la premi\u00e8re fois en plus de dix ans, les choses ont chang\u00e9. Le chiffre d\u2019affaires stagnait, la croissance \u00e9tait au point mort et les actionnaires voulaient de nouvelles sources de revenus.<\/p>\n\n\n\n

L\u2019offre Standard avec pub<\/strong> lui a permis d\u2019augmenter les prix de toutes les formules tout en conservant une offre bon march\u00e9. En proposant une formule moins ch\u00e8re financ\u00e9e par la publicit\u00e9, Netflix peut attirer les utilisateurs au budget serr\u00e9 et gagner de l\u2019argent sur chaque visionnage.<\/p>\n\n\n\n

\u00c0 noter \u00e9galement : Netflix a \u00e9t\u00e9 l\u2019une des derni\u00e8res grandes plateformes de streaming \u00e0 franchir le pas. Hulu, HBO Max, Disney+ et m\u00eame Amazon Prime Video ont tous lanc\u00e9 ou annonc\u00e9 des options financ\u00e9es par la publicit\u00e9. <\/p>\n\n\n\n

\n\n\n\n

Toutes les offres Netflix auront-elles des publicit\u00e9s \u00e0 l\u2019avenir ?<\/strong><\/h2>\n\n\n\n

Non, pas encore. Selon Netflix, les offres sans publicit\u00e9 ne vont pas dispara\u00eetre.<\/p>\n\n\n\n

L\u2019offre Standard avec pub a \u00e9t\u00e9 ajout\u00e9e comme option moins ch\u00e8re, et non pour remplacer les offres sans publicit\u00e9 existantes. En fait, Netflix a d\u00e9clar\u00e9 vouloir laisser aux utilisateurs le choix entre payer avec leur argent ou payer avec leur temps.<\/p>\n\n\n\n

Mais rien ne garantit que les choses resteront ainsi pour toujours. Le secteur du streaming \u00e9volue rapidement et Netflix a d\u00e9j\u00e0 pris quelques mesures discr\u00e8tes (comme la suppression de l\u2019offre Essentiel (sans pub) dans certaines r\u00e9gions) qui pourraient sugg\u00e9rer une \u00e9volution progressive vers le visionnage financ\u00e9 par la publicit\u00e9.<\/p>\n\n\n\n

Pour l\u2019instant, les offres Standard et Premium sont sans publicit\u00e9. Mais si l\u2019histoire peut servir d\u2019indication, Netflix n\u2019h\u00e9site pas \u00e0 changer de cap quand les chiffres l\u2019exigent. Donc, m\u00eame si toutes les offres n\u2019ont pas de publicit\u00e9s aujourd\u2019hui, restez attentif \u00e0 la suite.<\/p>\n\n\n\n

\n\n\n\n

Conclusion<\/strong><\/h2>\n\n\n\n

Netflix n\u2019est pas enti\u00e8rement devenu la t\u00e9l\u00e9vision par c\u00e2ble, mais il s\u2019en rapproche petit \u00e0 petit. Les publicit\u00e9s sont l\u00e0, et elles ne vont probablement pas dispara\u00eetre de sit\u00f4t. Que vous les acceptiez ou que vous payiez pour \u00e9viter ce bruit, tout d\u00e9pend de votre fa\u00e7on de regarder et de la valeur que vous accordez \u00e0 cette exp\u00e9rience.<\/p>\n\n\n\n

Et tant que les publicit\u00e9s ne sont pas pr\u00e9sentes dans toutes les r\u00e9gions, vous pouvez toujours trouver une formule sans publicit\u00e9 moins ch\u00e8re en passant par un autre pays avec Surfshark<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Tout l\u2019int\u00e9r\u00eat des services de streaming comme Netflix, c\u2019est qu\u2019ils n\u2019\u00e9taient pas la t\u00e9l\u00e9vision par c\u00e2ble. Cela signifiait pas de publicit\u00e9s, pas de grille de programmes impos\u00e9e et des co\u00fbts nettement inf\u00e9rieurs. Mais tout cela est en train de changer.  Avec de nombreuses plateformes qui se disputent les droits de diffusion, tout n\u2019est plus disponible … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rank_math_title":"","rank_math_description":"Vous vous demandez pourquoi vous voyez des publicit\u00e9s sur Netflix en 2026 ? 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