{"id":3545,"date":"2026-10-26T12:33:18","date_gmt":"2026-10-26T12:33:18","guid":{"rendered":"https:\/\/adblock-tester.com\/ad-blockers\/?page_id=3545"},"modified":"2026-10-27T14:07:09","modified_gmt":"2026-10-27T14:07:09","slug":"netflix-tem-anuncios","status":"publish","type":"page","link":"https:\/\/adblock-tester.com\/ad-blockers\/pt\/netflix-tem-anuncios\/","title":{"rendered":"A Netflix tem an\u00fancios agora? O verdadeiro motivo de voc\u00ea estar vendo an\u00fancios"},"content":{"rendered":"\n

Vendo an\u00fancios na Netflix? Ou voc\u00ea est\u00e1 no plano Standard with Ads, ou algu\u00e9m adicionou voc\u00ea \u00e0 conta dele como membro extra com an\u00fancios. Um plano ou uma vaga de membro extra sem an\u00fancios elimina os intervalos comerciais normais do plano.<\/p>\n\n\n\n

A grande vantagem de servi\u00e7os de streaming como a Netflix era justamente n\u00e3o serem TV a cabo. Isso significava nada de an\u00fancios, nada de grade fixa e custos bem menores. Mas tudo isso est\u00e1 mudando. <\/p>\n\n\n\n

Com v\u00e1rias plataformas disputando direitos de conte\u00fado, nem tudo est\u00e1 mais dispon\u00edvel em um s\u00f3 lugar. E, se voc\u00ea tenta acompanhar todas as assinaturas, tamb\u00e9m n\u00e3o sai exatamente barato. Servi\u00e7os como o Hulu t\u00eam an\u00fancios h\u00e1 anos, e a Netflix seguiu o mesmo caminho.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Ent\u00e3o, o que est\u00e1 acontecendo de verdade? E, mais importante, o que voc\u00ea pode fazer a respeito?<\/p>\n\n\n\n

\n\n\n\n

A Netflix tem an\u00fancios?<\/strong><\/h2>\n\n\n\n

Sim, a Netflix tem an\u00fancios agora. Mas n\u00e3o para todo mundo.<\/p>\n\n\n\n

Durante anos, a Netflix se orgulhou de ser um servi\u00e7o sem an\u00fancios. Isso fazia parte da marca: sem comerciais, sem merchandising, s\u00f3 conte\u00fado sob demanda. Mas isso mudou. Em novembro de 2022, a Netflix lan\u00e7ou o Basic with Ads (hoje chamado Standard with Ads) em 12 pa\u00edses, a primeira vez que a plataforma oferece um servi\u00e7o parecido com a TV tradicional.<\/p>\n\n\n\n

Se voc\u00ea viu an\u00fancios na Netflix recentemente, provavelmente est\u00e1 nesse plano e mora em um dos 12 pa\u00edses onde a Netflix exibe an\u00fancios: Alemanha, Austr\u00e1lia, Brasil, Canad\u00e1, Coreia, Espanha, Estados Unidos, Fran\u00e7a, It\u00e1lia, Jap\u00e3o, M\u00e9xico e Reino Unido. O outro motivo comum \u00e9 voc\u00ea ser um membro extra com an\u00fancios na conta de outra pessoa. Os planos sem an\u00fancios continuam existindo, ent\u00e3o tudo depende do plano (ou da vaga) que voc\u00ea tem.<\/p>\n\n\n\n

\n\n\n\n

Quais planos da Netflix v\u00eam com an\u00fancios?<\/strong><\/h2>\n\n\n\n

A Netflix tem s\u00f3 um plano com an\u00fancios: o Standard with Ads. Mas tamb\u00e9m existe um complemento com an\u00fancios: a vaga de membro extra.<\/p>\n\n\n\n

Ele \u00e9 o mais barato e foi lan\u00e7ado como forma de tornar a Netflix mais acess\u00edvel sem uma vers\u00e3o gratuita. Diferente dos outros planos, este tem an\u00fancios antes e durante s\u00e9ries e filmes.<\/p>\n\n\n\n

Os outros planos, como Standard e Premium, n\u00e3o t\u00eam an\u00fancios. A Netflix descontinuou o plano Basic (sem an\u00fancios) nos Estados Unidos, na Alemanha, na Espanha, na Fran\u00e7a e no Brasil, e o fechou para novos assinantes no Jap\u00e3o, ent\u00e3o quem quer economizar est\u00e1 sendo empurrado para a op\u00e7\u00e3o com an\u00fancios.<\/p>\n\n\n\n

Ent\u00e3o, se voc\u00ea v\u00ea an\u00fancios na Netflix, \u00e9 bem prov\u00e1vel que esteja no plano Standard with Ads, seja por escolha ou porque era a \u00fanica op\u00e7\u00e3o barata no seu pa\u00eds.<\/p>\n\n\n\n

Depois tem o caminho do membro extra. A Netflix n\u00e3o permite compartilhar a conta fora da sua resid\u00eancia (os dispositivos conectados no local principal onde voc\u00ea assiste). Quem est\u00e1 fora dela precisa ser adicionado como membro extra, e a vaga mais barata vem com an\u00fancios. Nos Estados Unidos, um membro extra custa US$ 7,99\/m\u00eas com an\u00fancios ou US$ 9,99\/m\u00eas sem, assiste em 1080p e tem um perfil. Membros extras s\u00f3 podem ser adicionados aos planos Standard e Premium, n\u00e3o ao plano com an\u00fancios.<\/p>\n\n\n\n

Ent\u00e3o, se voc\u00ea \u00e9 membro extra e est\u00e1 vendo an\u00fancios, o titular da conta escolheu a vaga com an\u00fancios. O app da Netflix para TV s\u00f3 oferece essa op\u00e7\u00e3o. Para adicionar a vaga sem an\u00fancios, o titular precisa usar um navegador.<\/p>\n\n\n\n

\n\n\n\n

Planos da Netflix sem an\u00fancios vs com an\u00fancios<\/strong><\/h2>\n\n\n\n

\u00c0 primeira vista, a diferen\u00e7a \u00e9 \u00f3bvia: um tem an\u00fancios, o outro n\u00e3o. Mas n\u00e3o \u00e9 s\u00f3 isso.<\/p>\n\n\n\n

O plano Standard with Ads \u00e9 a op\u00e7\u00e3o mais barata, mas vem com algumas ressalvas. Al\u00e9m dos an\u00fancios, um pequeno n\u00famero de t\u00edtulos fica bloqueado por causa de restri\u00e7\u00f5es de licenciamento (eles aparecem com um \u00edcone de cadeado). Ele tamb\u00e9m limita voc\u00ea a 1080p em 2 dispositivos ao mesmo tempo, mas inclui downloads em 2 dispositivos.<\/p>\n\n\n\n

O plano Standard remove os an\u00fancios e tem o cat\u00e1logo completo. Quer mais? O plano Premium adiciona 4K, mais telas simult\u00e2neas e downloads em dispositivos adicionais.<\/p>\n\n\n\n

Veja uma compara\u00e7\u00e3o r\u00e1pida.<\/p>\n\n\n\n

Plano<\/strong><\/td>Pre\u00e7o (EUA, 2026)<\/strong><\/td>An\u00fancios<\/strong><\/td>Maior<\/strong>qualidade de v\u00eddeo<\/strong><\/td>Dispositivos<\/strong><\/td>Disponibilidade<\/strong>de conte\u00fado<\/strong><\/td><\/tr>
Standard with Ads<\/td>US$ 8,99\/m\u00eas<\/td>Sim<\/td>1080p<\/td>2<\/td>Maioria dos t\u00edtulos (alguns bloqueados)<\/td><\/tr>
Standard<\/td>US$ 19,99\/m\u00eas<\/td>N\u00e3o<\/td>1080p<\/td>2<\/td>Completa<\/td><\/tr>
Premium<\/td>US$ 26,99\/m\u00eas<\/td>N\u00e3o<\/td>4K + HDR<\/td>4<\/td>Completa<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Observa\u00e7\u00e3o: pre\u00e7os dos EUA segundo a Central de Ajuda da Netflix<\/a>, ap\u00f3s o aumento de mar\u00e7o de 2026. Standard with Ads \/ Standard \/ Premium em outros pa\u00edses: Alemanha \u20ac 6,99 \/ \u20ac 15,99 \/ \u20ac 21,99, Espanha \u20ac 8,99 \/ \u20ac 14,99 \/ \u20ac 21,99, Fran\u00e7a \u20ac 7,99 \/ \u20ac 14,99 \/ \u20ac 21,99, Jap\u00e3o \u00a5 890 \/ \u00a5 1.590 \/ \u00a5 2.290, Brasil R$ 25,90 \/ R$ 51,90 \/ R$ 71,90. O plano Basic sem an\u00fancios foi descontinuado nos Estados Unidos, na Alemanha, na Espanha, na Fran\u00e7a e no Brasil. No Jap\u00e3o, quem j\u00e1 assina pode mant\u00ea-lo at\u00e9 mudar de plano ou cancelar. Alguns pa\u00edses sem plano com an\u00fancios ainda vendem o Basic.<\/em><\/p>\n\n\n\n

N\u00e3o \u00e9 s\u00f3 an\u00fancios vs sem an\u00fancios: voc\u00ea ganha mais recursos e flexibilidade nos planos mais caros. Se voc\u00ea compartilha a conta, viaja muito ou s\u00f3 quer a melhor qualidade de v\u00eddeo, talvez valha a pena escolher um plano superior. Mas, se voc\u00ea assiste sozinho e n\u00e3o se importa com uma pausa de vez em quando, o plano mais barato com an\u00fancios pode ser suficiente.<\/p>\n\n\n\n

\n\n\n\n

Que tipo de an\u00fancio a Netflix exibe?<\/strong><\/h2>\n\n\n\n

Os an\u00fancios da Netflix s\u00e3o curtos e inseridos como os intervalos da TV tradicional, mas em menor quantidade que na TV a cabo.<\/p>\n\n\n\n

Voc\u00ea ver\u00e1 um an\u00fancio antes de uma s\u00e9rie ou filme come\u00e7ar (um pre-roll) e alguns an\u00fancios no meio (mid-roll) durante conte\u00fados mais longos. A pr\u00f3pria Netflix s\u00f3 promete \u201calguns an\u00fancios curtos por hora\u201d. A Ampere Analysis mediu uma m\u00e9dia de 2,44 minutos por hora nos planos com an\u00fancios dos EUA em agosto de 2026, acima de 1,40 em janeiro, ainda a menor entre os grandes servi\u00e7os de streaming dos EUA. Os an\u00fancios s\u00e3o curtos (relatos da \u00e9poca do lan\u00e7amento falavam em 15 a 30 segundos cada) e n\u00e3o podem ser evitados depois que entram na transmiss\u00e3o.<\/p>\n\n\n\n

Quanto ao conte\u00fado, \u00e9 principalmente publicidade segura para marcas e segmentada por regi\u00e3o (por exemplo, operadoras de telecomunica\u00e7\u00f5es, produtos de consumo e servi\u00e7os de streaming). Nada muito chocante ou invasivo (por enquanto). A Netflix diz que est\u00e1 testando cargas de an\u00fancios personalizadas e limites de frequ\u00eancia (quantos an\u00fancios voc\u00ea recebe e com que frequ\u00eancia), ent\u00e3o duas contas n\u00e3o necessariamente veem os mesmos intervalos.<\/p>\n\n\n\n

Os intervalos comerciais continuam sendo o formato principal, mas n\u00e3o s\u00e3o mais o \u00fanico. A Netflix tamb\u00e9m vende an\u00fancios na pausa e an\u00fancios em eventos ao vivo, e planeja an\u00fancios em v\u00eddeo vertical no mundo todo em 2027. Mas s\u00e3o os intervalos que tornam os an\u00fancios dif\u00edceis de ignorar: eles fazem parte da transmiss\u00e3o (falaremos mais disso adiante).<\/p>\n\n\n\n

\n\n\n\n

D\u00e1 para pular os an\u00fancios na Netflix?<\/strong><\/h2>\n\n\n\n

N\u00e3o. Se voc\u00ea est\u00e1 no plano Standard with Ads ou numa vaga de membro extra com an\u00fancios, vai ter que encarar a experi\u00eancia completa de an\u00fancios.<\/p>\n\n\n\n

A Netflix n\u00e3o permite pular nem avan\u00e7ar os an\u00fancios. Voc\u00ea pode pausar durante um an\u00fancio, mas, depois que ele come\u00e7a, n\u00e3o tem jeito: voc\u00ea precisa assistir at\u00e9 o fim. E, diferente do YouTube, n\u00e3o h\u00e1 bot\u00e3o de \u201cPular em 5 segundos\u201d. \u00c9 o compromisso \u00e0 moda antiga, estilo TV a cabo. Mesmo se voc\u00ea tentar recarregar a p\u00e1gina ou pular para outro ponto do v\u00eddeo, a Netflix simplesmente retoma de onde parou, com an\u00fancios e tudo.<\/p>\n\n\n\n

Perfis infantis e jogos n\u00e3o t\u00eam an\u00fancios. Para todo o resto, se n\u00e3o poder pular an\u00fancios \u00e9 inaceit\u00e1vel para voc\u00ea, a \u00fanica solu\u00e7\u00e3o real \u00e9 um plano sem an\u00fancios (ou uma vaga de membro extra sem an\u00fancios). Caso contr\u00e1rio, pegue um lanche, olhe o celular e espere passar.<\/p>\n\n\n\n

\n\n\n\n

D\u00e1 para bloquear an\u00fancios na Netflix?<\/strong><\/h2>\n\n\n\n

Na verdade, n\u00e3o. Bloqueadores de an\u00fancios n\u00e3o funcionam de forma confi\u00e1vel na Netflix.<\/p>\n\n\n\n

A Netflix exibe os an\u00fancios dentro da mesma transmiss\u00e3o da s\u00e9rie, ent\u00e3o os bloqueadores de an\u00fancios n\u00e3o conseguem diferenci\u00e1-los com seguran\u00e7a. Algumas solu\u00e7\u00f5es auto-hospedadas baseadas em DNS, como o AdGuard<\/a> Home, funcionaram por um tempo, mas usu\u00e1rios relatam que n\u00e3o funcionam mais.<\/p>\n\n\n\n

Em uma smart TV ou no app da Netflix, pode esquecer.<\/p>\n\n\n\n

\n\n\n\n

Como bloquear an\u00fancios na Netflix?<\/strong><\/h2>\n\n\n\n

Voc\u00ea n\u00e3o consegue realmente \u201cbloquear\u201d os an\u00fancios da Netflix. Mas veja o que algumas pessoas fazem: assinar em um pa\u00eds onde a Netflix n\u00e3o vende plano com an\u00fancios.<\/p>\n\n\n\n

A disponibilidade e o pre\u00e7o do plano com an\u00fancios da Netflix variam de acordo com o pa\u00eds. Fora dos 12 pa\u00edses com an\u00fancios, o plano Standard with Ads n\u00e3o existe, e alguns desses mercados ainda vendem o plano Basic sem an\u00fancios. Mas essa lista est\u00e1 diminuindo. A Netflix diz que mais 15 pa\u00edses recebem o plano com an\u00fancios a partir de 2027, entre eles \u00c1ustria, B\u00e9lgica, Irlanda, Holanda, Pol\u00f4nia, Su\u00e9cia e Su\u00ed\u00e7a.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Com uma VPN premium como a Surfshark<\/a>, voc\u00ea pode se conectar a um pa\u00eds onde o plano com an\u00fancios n\u00e3o \u00e9 oferecido. N\u00e3o \u00e9 exatamente \u201cbloquear\u201d an\u00fancios, e n\u00f3s n\u00e3o testamos isso. Uma VPN sozinha n\u00e3o muda o plano pelo qual voc\u00ea \u00e9 cobrado.<\/p>\n\n\n\n

A Netflix vincula os planos ao pa\u00eds de cobran\u00e7a, ent\u00e3o voc\u00ea precisaria de uma forma de pagamento do pa\u00eds ao qual est\u00e1 se conectando. Assinar desse jeito tamb\u00e9m pode violar os termos de uso da Netflix.<\/p>\n\n\n\n

\n\n\n\n

Vale a pena pagar por um plano da Netflix sem an\u00fancios?<\/strong><\/h2>\n\n\n\n

Para quem assiste muito, sim. Mas a diferen\u00e7a \u00e9 menor do que costumava ser.<\/p>\n\n\n\n

Se voc\u00ea maratona s\u00e9ries ou gosta de se acomodar para um filme longo sem interrup\u00e7\u00f5es, os an\u00fancios v\u00e3o te irritar rapidinho. A Netflix exibe alguns minutos de an\u00fancios por hora (cerca de 2,4 em m\u00e9dia nos EUA, segundo a contagem da Ampere de agosto de 2026), o que vai se acumulando. Principalmente se voc\u00ea assiste a v\u00e1rios epis\u00f3dios de uma vez. E, diferente do YouTube, esses an\u00fancios n\u00e3o podem ser pulados. Bloqueadores de an\u00fancios tamb\u00e9m n\u00e3o funcionam de forma confi\u00e1vel na Netflix.<\/p>\n\n\n\n

O conte\u00fado que falta pesa menos. S\u00f3 um pequeno n\u00famero de t\u00edtulos fica bloqueado no plano com an\u00fancios, e ele inclui downloads em 2 dispositivos. O que voc\u00ea paga de verdade \u00e9 para n\u00e3o ter an\u00fancios, al\u00e9m de 4K e 4 telas no Premium. Standard e Premium tamb\u00e9m s\u00e3o os \u00fanicos planos aos quais d\u00e1 para adicionar membros extras.<\/p>\n\n\n\n

Por outro lado, se voc\u00ea assiste de vez em quando e economizar importa mais do que pular an\u00fancios, ficar no plano mais barato n\u00e3o \u00e9 uma escolha ruim. Voc\u00ea ainda tem acesso a quase todo o cat\u00e1logo em 1080p.<\/p>\n\n\n\n

Ent\u00e3o, vale a pena? Se voc\u00ea valoriza conveni\u00eancia, conte\u00fado e assistir sem interrup\u00e7\u00f5es, sim. Se o or\u00e7amento est\u00e1 apertado e voc\u00ea n\u00e3o se importa com alguns intervalos, a diferen\u00e7a de US$ 11\/m\u00eas entre o Standard with Ads e o Standard nos EUA (US$ 132 por ano) \u00e9 uma economia real.<\/p>\n\n\n\n

\n\n\n\n

Por que a Netflix come\u00e7ou a exibir an\u00fancios?<\/strong><\/h2>\n\n\n\n

A Netflix adicionou an\u00fancios para manter seus usu\u00e1rios enquanto aumentava os pre\u00e7os dos planos em algumas regi\u00f5es.<\/p>\n\n\n\n

Durante anos a Netflix se recusou a ter an\u00fancios, mesmo quando Hulu e Peacock seguiram por um caminho mais barato, com modelos sustentados por an\u00fancios. Mas, depois de uma fase dif\u00edcil em 2022, quando a Netflix perdeu assinantes pela primeira vez em mais de uma d\u00e9cada, as coisas mudaram. A receita estava estagnada, o crescimento tinha parado e os acionistas queriam novas formas de ganhar dinheiro.<\/p>\n\n\n\n

O plano Standard with Ads<\/strong> permitiu que eles aumentassem os pre\u00e7os de forma geral e ainda mantivessem um plano barato. Ao oferecer um plano mais barato sustentado por an\u00fancios, a Netflix consegue atrair usu\u00e1rios com or\u00e7amento apertado e ganhar dinheiro com cada visualiza\u00e7\u00e3o.<\/p>\n\n\n\n

Hulu, HBO Max, Disney+ e Amazon Prime Video tamb\u00e9m t\u00eam op\u00e7\u00f5es com an\u00fancios.<\/p>\n\n\n\n

\n\n\n\n

Todos os planos da Netflix v\u00e3o ter an\u00fancios no futuro?<\/strong><\/h2>\n\n\n\n

At\u00e9 agora, n\u00e3o. Standard e Premium continuam sem an\u00fancios.<\/p>\n\n\n\n

O plano Standard with Ads foi adicionado como uma op\u00e7\u00e3o mais barata, n\u00e3o como substituto dos planos sem an\u00fancios existentes. Mas o lado dos an\u00fancios n\u00e3o para de crescer. A Netflix diz que seus planos com an\u00fancios alcan\u00e7am mais de 250 milh\u00f5es de espectadores ativos por m\u00eas, e mais 15 pa\u00edses recebem o plano com an\u00fancios a partir de 2027.<\/p>\n\n\n\n

Mas n\u00e3o h\u00e1 garantia de que as coisas v\u00e3o ficar assim para sempre. O setor de streaming est\u00e1 mudando r\u00e1pido, e a Netflix j\u00e1 fez alguns movimentos discretos (como descontinuar o plano Basic (sem an\u00fancios) em algumas regi\u00f5es) que podem sugerir que ela est\u00e1 caminhando aos poucos para a visualiza\u00e7\u00e3o com an\u00fancios.<\/p>\n\n\n\n

Por enquanto, os planos Standard e Premium n\u00e3o t\u00eam an\u00fancios. Mas, se o hist\u00f3rico serve de indica\u00e7\u00e3o, a Netflix n\u00e3o tem medo de mudar de rumo quando os n\u00fameros mandam. Ent\u00e3o, embora nem todos os planos tenham an\u00fancios hoje, fique de olho no que vem por a\u00ed.<\/p>\n\n\n\n

\n\n\n\n

Considera\u00e7\u00f5es finais<\/strong><\/h2>\n\n\n\n

A Netflix ainda n\u00e3o virou TV a cabo de vez, mas est\u00e1 chegando cada vez mais perto. Os an\u00fancios chegaram e provavelmente n\u00e3o v\u00e3o embora t\u00e3o cedo. Seja aguentando os an\u00fancios ou pagando para pular o barulho, tudo depende de como voc\u00ea assiste e de quanto essa experi\u00eancia vale para voc\u00ea.<\/p>\n\n\n\n

Alguns pa\u00edses ainda n\u00e3o t\u00eam plano com an\u00fancios (ser\u00e3o menos a partir de 2027), e voc\u00ea pode acessar a p\u00e1gina de cadastro deles com a Surfshark<\/a>. Voc\u00ea ainda vai precisar de uma forma de pagamento desse pa\u00eds, e isso pode violar os termos da Netflix.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vendo an\u00fancios na Netflix? Ou voc\u00ea est\u00e1 no plano Standard with Ads, ou algu\u00e9m adicionou voc\u00ea \u00e0 conta dele como membro extra com an\u00fancios. Um plano ou uma vaga de membro extra sem an\u00fancios elimina os intervalos comerciais normais do plano. A grande vantagem de servi\u00e7os de streaming como a Netflix era justamente n\u00e3o serem … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rank_math_title":"","rank_math_description":"Quer saber por que est\u00e1 vendo an\u00fancios na Netflix em 2026? 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