{"id":3704,"date":"2026-10-26T12:35:05","date_gmt":"2026-10-26T12:35:05","guid":{"rendered":"https:\/\/adblock-tester.com\/ad-blockers\/?page_id=3704"},"modified":"2026-10-26T12:35:05","modified_gmt":"2026-10-26T12:35:05","slug":"anuncios-aceitaveis-adblock","status":"publish","type":"page","link":"https:\/\/adblock-tester.com\/ad-blockers\/pt\/anuncios-aceitaveis-adblock\/","title":{"rendered":"O que s\u00e3o os An\u00fancios Aceit\u00e1veis e voc\u00ea deve ativ\u00e1-los?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Voc\u00ea est\u00e1 usando um bloqueador de an\u00fancios, mas alguns an\u00fancios bem \u00f3bvios parecem estar passando. Essa n\u00e3o \u00e9 a experi\u00eancia sem an\u00fancios que te prometeram. Ent\u00e3o, o que est\u00e1 acontecendo?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 bem prov\u00e1vel que o seu bloqueador de an\u00fancios fa\u00e7a parte de um programa de an\u00fancios aceit\u00e1veis. Alguns bloqueadores de an\u00fancios populares, como o AdBlock e o Adblock Plus, participam desse programa.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ideia principal aqui \u00e9 que os bloqueadores de an\u00fancios bloqueiam a \u00fanica fonte de receita de muitos sites. Esse programa permite que os sites participantes contornem o bloqueio de an\u00fancios.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existem alguns crit\u00e9rios que um site precisa cumprir para se qualificar para esse programa. Mas a quest\u00e3o \u00e9 que o seu bloqueador de an\u00fancios pode estar permitindo que an\u00fancios carreguem. E talvez voc\u00ea n\u00e3o os queira.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que s\u00e3o os An\u00fancios Aceit\u00e1veis nos bloqueadores de an\u00fancios?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os An\u00fancios Aceit\u00e1veis (Acceptable Ads) s\u00e3o o tipo de an\u00fancio que alguns bloqueadores de an\u00fancios deixam em paz, permitindo que apare\u00e7am no seu navegador porque se comportam direitinho segundo um conjunto de regras. Em vez de bloquear todos os an\u00fancios, esses bloqueadores usam uma lista de permiss\u00f5es (whitelist) para deixar passar os an\u00fancios &#8220;educados&#8221;. Geralmente s\u00e3o apenas imagens est\u00e1ticas ou os bons e velhos an\u00fancios de texto, que n\u00e3o atrapalham a sua navega\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O programa foi lan\u00e7ado pela Eyeo GmbH, a empresa por tr\u00e1s do Adblock Plus, e, com o tempo, v\u00e1rios outros bloqueadores de an\u00fancios aderiram. Um comit\u00ea independente foi criado em 2017 para definir os padr\u00f5es e determinar quais formatos de an\u00fancio se qualificam como aceit\u00e1veis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para entrar na lista de permiss\u00f5es, os an\u00fancios precisam seguir um conjunto de regras bem r\u00edgido:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>nada de pop-ups, v\u00eddeos que come\u00e7am sozinhos e coisas do tipo<\/li>\n\n\n\n<li>nada de anima\u00e7\u00f5es chamativas ou sons de estourar os t\u00edmpanos<\/li>\n\n\n\n<li>o an\u00fancio tem que deixar claro que \u00e9 um an\u00fancio, sem tentar te enganar<\/li>\n\n\n\n<li>o tamanho e a posi\u00e7\u00e3o t\u00eam que ser adequados, nada grande demais ou inc\u00f4modo<\/li>\n\n\n\n<li>ele n\u00e3o pode bloquear o conte\u00fado principal da p\u00e1gina em que voc\u00ea est\u00e1<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A ideia por tr\u00e1s disso \u00e9 bem simples: os sites ganham um dinheirinho exibindo an\u00fancios bacanas, e os usu\u00e1rios conseguem evitar aqueles an\u00fancios superirritantes.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quais bloqueadores de an\u00fancios usam os An\u00fancios Aceit\u00e1veis por padr\u00e3o?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e1rios grandes bloqueadores de an\u00fancios ativaram os An\u00fancios Aceit\u00e1veis por padr\u00e3o, alcan\u00e7ando, no fim das contas, centenas de milh\u00f5es de usu\u00e1rios no mundo todo<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adblock Plus (ABP)<\/strong>: Aquele que come\u00e7ou tudo, os An\u00fancios Aceit\u00e1veis. Desde o lan\u00e7amento da vers\u00e3o 2.0, o ABP exibe an\u00fancios n\u00e3o intrusivos para a maioria dos usu\u00e1rios, a menos que voc\u00ea os bloqueie manualmente.<\/li>\n\n\n\n<li><strong>AdBlock<\/strong>: O AdBlock aderiu ao programa An\u00fancios Aceit\u00e1veis e foi adquirido pela Eyeo em 2021. Por padr\u00e3o, ele deixa passar sem problemas os mesmos an\u00fancios da lista de permiss\u00f5es.<\/li>\n\n\n\n<li><strong>Navegador Opera<\/strong>: O Opera tem um bloqueador de an\u00fancios integrado que deixa passar os An\u00fancios Aceit\u00e1veis, a menos que voc\u00ea desative isso nas configura\u00e7\u00f5es de privacidade &#8211; e a maioria das pessoas nem se d\u00e1 ao trabalho de fazer isso.<\/li>\n\n\n\n<li><strong>Outros navegadores<\/strong>: Alguns navegadores menores, como o Aloha, e alguns bloqueadores de conte\u00fado para celular tamb\u00e9m come\u00e7aram a usar as listas dos An\u00fancios Aceit\u00e1veis.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vale observar, por\u00e9m, que muitos bloqueadores de an\u00fancios mais novos foram no caminho totalmente oposto &amp; rejeitaram por completo a ideia de colocar certos an\u00fancios na lista de permiss\u00f5es. O uBlock Origin, o AdGuard, o Total Adblock e o Brave Browser bloqueiam tudo por padr\u00e3o, sem nenhuma lista de permiss\u00f5es integrada.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por que os bloqueadores de an\u00fancios deixam alguns an\u00fancios passarem?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A l\u00f3gica por tr\u00e1s dos An\u00fancios Aceit\u00e1veis \u00e9 encontrar uma forma de a internet se pagar &#8211; n\u00e3o s\u00f3 para os grandes sites, mas tamb\u00e9m para todos aqueles que nos trazem valor. A Eyeo acha que, se bloquearmos todos os an\u00fancios, corremos o risco de acabar com todo o modelo de conte\u00fado gratuito na web. Por isso, eles criaram um programa que deixa passar alguns an\u00fancios aceit\u00e1veis, assim:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ajudar os criadores de conte\u00fado<\/strong>: Os sites conseguem ganhar um dinheirinho sem sobrecarregar as pessoas com um monte de an\u00fancios agressivos.<\/li>\n\n\n\n<li><strong>Incentivar an\u00fancios melhores<\/strong>: Quando os grandes anunciantes sabem que precisam cumprir padr\u00f5es elevados para alcan\u00e7ar usu\u00e1rios que bloqueiam an\u00fancios, eles ficam mais propensos a desenvolver formatos que n\u00e3o deixam as pessoas loucas.<\/li>\n\n\n\n<li><strong>Encontrar um meio-termo<\/strong>: Os usu\u00e1rios t\u00eam uma experi\u00eancia relativamente livre de an\u00fancios, enquanto os publishers ainda conseguem ganhar algum dinheiro com o seu conte\u00fado.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Do ponto de vista financeiro, os An\u00fancios Aceit\u00e1veis tamb\u00e9m ajudam a financiar o desenvolvimento de bloqueadores de an\u00fancios. Os sites pequenos entram de gra\u00e7a na lista de permiss\u00f5es, mas as redes de an\u00fancios maiores, com mais de 10 milh\u00f5es de visualiza\u00e7\u00f5es por m\u00eas, t\u00eam que pagar cerca de 30% da sua receita de an\u00fancios. A Eyeo diz que impressionantes 90% dos participantes n\u00e3o precisam pagar nada; normalmente, s\u00f3 os grand\u00f5es \u00e9 que t\u00eam que desembolsar alguma grana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os defensores dessa ideia gostam de dizer que s\u00e3o &#8220;os anunciantes pagando para que os usu\u00e1rios n\u00e3o precisem pagar&#8221; &#8211; mantendo o pr\u00f3prio bloqueador de an\u00fancios gratuito e cobrando apenas de quem tem bolso fundo para manter tudo funcionando.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por que os An\u00fancios Aceit\u00e1veis s\u00e3o t\u00e3o pol\u00eamicos?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar das boas inten\u00e7\u00f5es dos An\u00fancios Aceit\u00e1veis, a organiza\u00e7\u00e3o enfrentou duras cr\u00edticas de usu\u00e1rios, publishers e defensores da privacidade ao longo dos anos<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u201cBloqueadores de an\u00fancios deveriam bloquear todos os an\u00fancios\u201d<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria das pessoas instala bloqueadores de an\u00fancios esperando eliminar todos os an\u00fancios ao navegar na web. Mas, quando descobrem que o bloqueador j\u00e1 aceita an\u00fancios por padr\u00e3o, isso pode ser um baita choque. Os cr\u00edticos apontam que um bloqueador de an\u00fancios que n\u00e3o bloqueia absolutamente todos os an\u00fancios &#8220;\u00e9 uma desculpa bem esfarrapada de bloqueador de an\u00fancios&#8221;, e um bloqueador que recebe dinheiro dos mesmos anunciantes que ele foi feito para bloquear n\u00e3o \u00e9 exatamente o que voc\u00ea contratou. &#8211; Os usu\u00e1rios n\u00e3o viram com bons olhos a Eyeo se aliar justamente aos anunciantes que ela deveria estar bloqueando.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>O problema do \u201cpagar para jogar\u201d<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Publishers e observadores do setor n\u00e3o s\u00e3o exatamente f\u00e3s dos An\u00fancios Aceit\u00e1veis e os descrevem como um esquema de prote\u00e7\u00e3o ou de extors\u00e3o. Cobrar de grandes anunciantes para exibir an\u00fancios pareceu a muita gente algo fundamentalmente errado. Na pr\u00e1tica, \u00e9 como dizer &#8220;pague e a gente n\u00e3o bloqueia voc\u00ea&#8221; &#8211; e esse n\u00e3o \u00e9 um modelo de neg\u00f3cio sustent\u00e1vel. A Axel Springer, uma grande editora alem\u00e3, chegou a processar a Eyeo por causa desse modelo (embora o processo tenha sido rejeitado no fim), mas muitos publishers sentiram que estavam sendo extorquidos para alcan\u00e7ar o seu p\u00fablico, j\u00e1 que tamb\u00e9m usavam bloqueadores de an\u00fancios.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Problemas de transpar\u00eancia e confian\u00e7a<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Quando a Eyeo come\u00e7ou, ela se recusava a ser transparente sobre quais empresas estavam na lista aprovada, o que levou muita gente a se perguntar que acordos obscuros estavam sendo feitos nos bastidores. Um blogueiro n\u00e3o teve receio de chamar o Adblock Plus de &#8220;rede de publicidade secreta ao estilo m\u00e1fia&#8221; e chegou ao ponto de acus\u00e1-los de favorecer certos nomes na escolha de quem podia exibir an\u00fancios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora a Eyeo tenha melhorado ao publicar uma lista de crit\u00e9rios para a lista de permiss\u00f5es e disponibilizar aos usu\u00e1rios a lista de anunciantes permitidos, reconquistar a confian\u00e7a continua sendo um desafio.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Preocupa\u00e7\u00f5es com a privacidade<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">At\u00e9 recentemente, os An\u00fancios Aceit\u00e1veis ainda permitiam que cookies e scripts de rastreamento de terceiros fossem executados, mas colocar na lista de permiss\u00f5es an\u00fancios de grandes redes como o Google significava que os usu\u00e1rios tamb\u00e9m estavam permitindo que o software de rastreamento delas rodasse &#8211; e isso simplesmente n\u00e3o \u00e9 aceit\u00e1vel para a maioria das pessoas do planeta que se preocupam com a sua privacidade online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Eyeo anunciou recentemente que vai mudar isso, acabando com o rastreamento nos An\u00fancios Aceit\u00e1veis, mas \u00e9 justo dizer que essa \u00e9 uma cr\u00edtica que vem sendo feita a eles h\u00e1 muito tempo<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As cr\u00edticas foram t\u00e3o pesadas que chegaram a dar origem a alguns concorrentes, como o uBlock Origin e o AdGuard, que se recusaram terminantemente a entrar no jogo do modelo de lista de permiss\u00f5es e se concentraram em bloquear todos os an\u00fancios, ponto final<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como desativar os An\u00fancios Aceit\u00e1veis?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Todo bloqueador de an\u00fancios com An\u00fancios Aceit\u00e1veis permite que voc\u00ea os desative &#8211; e a op\u00e7\u00e3o costuma ficar onde voc\u00ea menos espera<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adblock Plus<\/strong>: Clique no \u00edcone do ABP na barra de ferramentas, depois clique no \u00edcone de engrenagem para abrir as op\u00e7\u00f5es &amp; procure a se\u00e7\u00e3o Acceptable Ads. Desligue a chave &#8220;Allow Acceptable Ads&#8221;.<\/li>\n\n\n\n<li><strong>AdBlock<\/strong>: Clique no \u00edcone da barra de ferramentas > v\u00e1 at\u00e9 as configura\u00e7\u00f5es > depois des\u00e7a at\u00e9 Filter Lists &#8211; l\u00e1 voc\u00ea vai encontrar a op\u00e7\u00e3o para desativar &#8220;Allow some non-intrusive ads&#8221;.<\/li>\n\n\n\n<li><strong>Navegador Opera<\/strong>: V\u00e1 at\u00e9 Configura\u00e7\u00f5es e des\u00e7a at\u00e9 a parte de Privacidade &amp; Seguran\u00e7a &#8211; \u00e9 s\u00f3 encontrar a chave chamada &#8220;Allow Acceptable Ads&#8221; e deslig\u00e1-la.<\/li>\n\n\n\n<li><strong>Apps para celular<\/strong>: Se voc\u00ea estiver usando o Adblock Browser ou o app para celular &#8211; \u00e9 s\u00f3 entrar nas configura\u00e7\u00f5es > se\u00e7\u00e3o Ad Blocking &amp; procurar a chave dos An\u00fancios Aceit\u00e1veis &#8211; desligue ela tamb\u00e9m.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de desativar os An\u00fancios Aceit\u00e1veis, o seu bloqueador vai bloquear todos os an\u00fancios, em vez de abrir exce\u00e7\u00f5es para os &#8220;educados&#8221;. E, sejamos sinceros, uma boa quantidade de sites a mais pode muito bem come\u00e7ar a detectar o seu bloqueador de an\u00fancios ou at\u00e9 te mostrar a mensagem &#8220;n\u00e3o vamos exibir esta p\u00e1gina porque voc\u00ea bloqueou nossos an\u00fancios&#8221; quando voc\u00ea bloqueia at\u00e9 os &#8220;educados&#8221;.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O AdGuard e o uBlock Origin permitem os An\u00fancios Aceit\u00e1veis?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o. Muitos bloqueadores de an\u00fancios alternativos rejeitam explicitamente o modelo dos An\u00fancios Aceit\u00e1veis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O AdGuard adota uma postura bem r\u00edgida, bloqueando tudo por padr\u00e3o, embora exista um recurso opcional para permitir an\u00fancios de busca, mas isso \u00e9 estritamente opcional (opt-in) &#8211; sem nenhum dinheiro extra ou benef\u00edcio envolvido.<\/li>\n\n\n\n<li>O uBlock Origin n\u00e3o est\u00e1 interessado em encontrar um meio-termo &amp; se recusa a abrir exce\u00e7\u00f5es &#8211; ele bloqueia todos os an\u00fancios, sem margem para negocia\u00e7\u00e3o. Essa postura r\u00edgida foi um dos principais motivos da sua crescente popularidade &#8211; muitos usu\u00e1rios estavam cansados de todo o esquema de &#8216;An\u00fancios Aceit\u00e1veis&#8217; do ABP.<\/li>\n\n\n\n<li>O Total Adblock segue a mesma linha do uBlock Origin, com an\u00fancios bloqueados por padr\u00e3o &#8211; nada de lista de permiss\u00f5es para o pessoal da publicidade aqui. Um dos testes de desempenho de bloqueio de an\u00fancios deu a ele uma pontua\u00e7\u00e3o perfeita de 100\/100.<\/li>\n\n\n\n<li>O Brave Browser faz as coisas de outro jeito &amp; tem suas pr\u00f3prias solu\u00e7\u00f5es integradas para bloquear an\u00fancios &amp; rastreadores &amp; n\u00e3o se mete com os An\u00fancios Aceit\u00e1veis<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Essas alternativas chamam a nossa aten\u00e7\u00e3o para quem realmente quer uma solu\u00e7\u00e3o completa de bloqueio de an\u00fancios, sem concess\u00f5es &#8211; o pre\u00e7o varia: algumas s\u00e3o gratuitas para baixar (uBlock Origin), enquanto outras mant\u00eam seus apps completos por tr\u00e1s de um plano pago (como o AdGuard &amp; o Total Adblock)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Voc\u00ea deve manter os An\u00fancios Aceit\u00e1veis ativados ou desativados?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A resposta a essa pergunta depende do que voc\u00ea mais valoriza e de como voc\u00ea costuma passar o seu tempo online. Veja como voc\u00ea pode tomar a sua pr\u00f3pria decis\u00e3o:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Motivos para deixar os An\u00fancios Aceit\u00e1veis ativados<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Voc\u00ea realmente quer ajudar os sites<\/strong>: Permitir algum espa\u00e7o para an\u00fancios n\u00e3o significa ser bombardeado com um monte de an\u00fancios. Isso permite que os criadores de conte\u00fado ganhem um dinheirinho sem te levar ao desespero.<\/li>\n\n\n\n<li><strong>Voc\u00ea n\u00e3o perde a cabe\u00e7a com an\u00fancios<\/strong>: Os an\u00fancios que recebem passe livre supostamente s\u00e3o bem discretos. Links de texto, banners pequenos como os que aparecem na lateral de uma p\u00e1gina. Aparentemente, s\u00f3 cerca de 1 em cada 7 pessoas que usam o Adblock Plus chega a notar esse tipo de an\u00fancio.<\/li>\n\n\n\n<li><strong>Voc\u00ea n\u00e3o vai ser pego por muitas mensagens anti-adblock: <\/strong>os sites ficam menos propensos a te encher a paci\u00eancia ou a exigir que voc\u00ea desative completamente o seu bloqueador de an\u00fancios.<\/li>\n\n\n\n<li><strong>Voc\u00ea \u00e9 f\u00e3 de encontrar um equil\u00edbrio<\/strong>: Voc\u00ea bloqueia o pior do mundo dos an\u00fancios enquanto ajuda a criar uma internet em que os anunciantes t\u00eam motiva\u00e7\u00e3o para criar publicidade menos invasiva.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Motivos para desativar os An\u00fancios Aceit\u00e1veis<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Voc\u00ea quer navegar em paz total<\/strong>, e at\u00e9 um \u00fanico link patrocinado j\u00e1 te irrita. Provavelmente foi por isso que voc\u00ea quis uma experi\u00eancia na web sem complica\u00e7\u00f5es, para come\u00e7o de conversa.<\/li>\n\n\n\n<li><strong>A privacidade \u00e9 uma preocupa\u00e7\u00e3o central para voc\u00ea<\/strong>: Voc\u00ea n\u00e3o gosta nem um pouco da ideia de at\u00e9 mesmo redes de an\u00fancios de &#8220;zona cinzenta&#8221; colocarem rastreadores no seu navegador.<\/li>\n\n\n\n<li><strong>\u00c9 uma quest\u00e3o filos\u00f3fica<\/strong>: Voc\u00ea n\u00e3o acha que os bloqueadores de an\u00fancios deveriam decidir quais an\u00fancios s\u00e3o aceit\u00e1veis ou lucrar com acordos com anunciantes.<\/li>\n\n\n\n<li><strong>Voc\u00ea quer estar no controle:<\/strong> Algumas pessoas preferem adicionar manualmente sites confi\u00e1veis \u00e0 sua lista de permiss\u00f5es em vez de deixar que um terceiro decida quais an\u00fancios s\u00e3o aceit\u00e1veis.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Claro, tenha em mente que bloquear todos os an\u00fancios provavelmente vai te causar problemas com alguns sites &#8211; voc\u00ea pode encontrar cada vez mais sites exigindo uma assinatura ou mandando voc\u00ea voltar mais tarde com o bloqueador de an\u00fancios desativado. Voc\u00ea provavelmente vai precisar decidir caso a caso se vai coloc\u00e1-los manualmente na lista de permiss\u00f5es ou procurar alternativas, como usar um modo de leitura ou virar um cliente pagante.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Veredito final<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os An\u00fancios Aceit\u00e1veis s\u00e3o um meio-termo que vai deixar alguns usu\u00e1rios felizes e irritar outros. Bom, a verdade \u00e9 que n\u00e3o existe uma solu\u00e7\u00e3o \u00fanica que sirva para todo mundo. Tudo se resume ao que \u00e9 mais importante para voc\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mantenha ativado se<\/strong>: Voc\u00ea n\u00e3o v\u00ea problema na ideia de apoiar criadores de conte\u00fado, n\u00e3o se incomoda com an\u00fancios que n\u00e3o ficam esfregados na sua cara e acha que uma abordagem equilibrada da publicidade online \u00e9 uma troca justa. E esse \u00e9 o principal motivo de a configura\u00e7\u00e3o padr\u00e3o existir. A maioria das pessoas que usam o Adblock Plus est\u00e1 satisfeita com o funcionamento dos An\u00fancios Aceit\u00e1veis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Desative se<\/strong>: Por outro lado, se voc\u00ea simplesmente n\u00e3o quer an\u00fancio nenhum, acha que a sua privacidade online \u00e9 a prioridade m\u00e1xima ou n\u00e3o concorda com o conceito de uma lista de &#8216;pagar para jogar&#8217;, em que os anunciantes pagam para que seus an\u00fancios passem, ent\u00e3o voc\u00ea provavelmente vai querer desativar os An\u00fancios Aceit\u00e1veis. E, mesmo que voc\u00ea fa\u00e7a isso, o seu bloqueador de an\u00fancios vai continuar funcionando t\u00e3o bem quanto antes<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Experimente as duas op\u00e7\u00f5es<\/strong>: E n\u00e3o se preocupe se estiver em d\u00favida. \u00c9 f\u00e1cil ativar e desativar, ent\u00e3o por que n\u00e3o testar as duas formas e ver o que funciona melhor para voc\u00ea? Talvez voc\u00ea queira deixar ativado, ou talvez queira deixar desativado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Talvez voc\u00ea deva experimentar outra coisa<\/strong>: Se os An\u00fancios Aceit\u00e1veis simplesmente n\u00e3o s\u00e3o para voc\u00ea, talvez valha a pena dar uma olhada em outros bloqueadores, como o AdGuard, o uBlock Origin ou o Total Adblock &#8211; esses a\u00ed bloqueiam praticamente tudo o que aparece pela frente, por padr\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O mais importante \u00e9 que voc\u00ea realmente entenda do que se tratam os An\u00fancios Aceit\u00e1veis, para poder fazer a escolha certa para voc\u00ea. Quer voc\u00ea os mantenha ativados ou os desative, voc\u00ea continua no controle da sua experi\u00eancia online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea est\u00e1 usando um bloqueador de an\u00fancios, mas alguns an\u00fancios bem \u00f3bvios parecem estar passando. Essa n\u00e3o \u00e9 a experi\u00eancia sem an\u00fancios que te prometeram. Ent\u00e3o, o que est\u00e1 acontecendo?&nbsp; \u00c9 bem prov\u00e1vel que o seu bloqueador de an\u00fancios fa\u00e7a parte de um programa de an\u00fancios aceit\u00e1veis. Alguns bloqueadores de an\u00fancios populares, como o AdBlock &#8230; <a title=\"O que s\u00e3o os An\u00fancios Aceit\u00e1veis e voc\u00ea deve ativ\u00e1-los?\" class=\"read-more\" href=\"https:\/\/adblock-tester.com\/ad-blockers\/pt\/anuncios-aceitaveis-adblock\/\" aria-label=\"Read more about O que s\u00e3o os An\u00fancios Aceit\u00e1veis e voc\u00ea deve ativ\u00e1-los?\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rank_math_title":"","rank_math_description":"An\u00fancios Aceit\u00e1veis no Adblock explicados: saiba o que s\u00e3o, como funcionam e se voc\u00ea deve ativ\u00e1-los no seu bloqueador de an\u00fancios.","rank_math_focus_keyword":"an\u00fancios aceit\u00e1veis 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