{"id":3723,"date":"2026-10-26T12:35:23","date_gmt":"2026-10-26T12:35:23","guid":{"rendered":"https:\/\/adblock-tester.com\/ad-blockers\/?page_id=3723"},"modified":"2026-10-26T12:35:23","modified_gmt":"2026-10-26T12:35:23","slug":"melhores-comerciais-do-super-bowl","status":"publish","type":"page","link":"https:\/\/adblock-tester.com\/ad-blockers\/pt\/melhores-comerciais-do-super-bowl\/","title":{"rendered":"Os melhores comerciais do Super Bowl &#8211; Alguns an\u00fancios merecem os holofotes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Aqui no Adblock Tester, passamos a maior parte do tempo descobrindo como nos livrar dos an\u00fancios. Mas existem alguns an\u00fancios que voc\u00ea n\u00e3o consegue pular, e outros que provavelmente nem deveria. Transmiss\u00f5es ao vivo como o Super Bowl v\u00eam com propagandas que fazem parte da experi\u00eancia. Tem gente que at\u00e9 assiste por causa delas e comenta os an\u00fancios no dia seguinte. Por isso, as marcas se esfor\u00e7am muito para tornar seus 30 segundos memor\u00e1veis.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando uma marca acerta, o an\u00fancio pode durar mais do que o pr\u00f3prio jogo. Ele vira aquilo de que voc\u00ea se lembra anos depois. Pode ser uma piada inteligente, ou algo estranho e absurdo que simplesmente n\u00e3o sai da sua cabe\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Montamos uma lista dos nossos comerciais favoritos do Super Bowl, que marcaram a gente e muitas outras pessoas.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nossos cinco comerciais favoritos do Super Bowl (e por que eles funcionam)<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Coca-Cola &#8211; \u201cHey Kid, Catch\u201d (1979)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esse aqui n\u00e3o perde tempo. Voc\u00ea tem \u201cMean\u201d Joe Greene, machucado, mancando, claramente sem paci\u00eancia, saindo do campo. A\u00ed um garoto corre at\u00e9 ele, n\u00e3o para pedir aut\u00f3grafo, n\u00e3o para tietar, mas para lhe entregar uma Coca. Sem segundas inten\u00e7\u00f5es. Greene bebe tudo de um gole, amolece e ent\u00e3o, numa reviravolta, joga sua camisa para o garoto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 o arco emocional perfeito: do mal-humorado ao agradecido, entregue em apenas 30 segundos. Joe Greene acerta em cheio a transi\u00e7\u00e3o de \u201cn\u00e3o fale comigo\u201d para \u201cvoc\u00ea \u00e9 legal, garoto\u201d, e a inoc\u00eancia pura do menino faz tudo bater ainda mais forte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A mensagem da marca Coca-Cola aqui n\u00e3o \u00e9 nada sutil: compartilhe uma Coca, compartilhe gentileza. \u00c9 calor humano numa garrafa gelada, com um desfecho que fica na sua cabe\u00e7a por d\u00e9cadas. Ele estabeleceu um padr\u00e3o alto para o que um an\u00fancio do Super Bowl poderia ser.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Apple \u2013 \u201c1984\u201d (1984)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma multid\u00e3o cinzenta e sem vida se arrasta para dentro de um enorme sal\u00e3o, com os olhos grudados numa tela gigante. Pela lateral, uma corredora solit\u00e1ria irrompe, girando uma marreta. Ela a arremessa contra a tela, estilha\u00e7ando a imagem e inundando a sala de luz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ridley Scott o dirigiu como um curta-metragem, n\u00e3o como um comercial. A hero\u00edna com roupa colorida quebra a monotonia tanto na cor quanto na energia, um sinal visual de que a Apple queria se diferenciar do establishment da tecnologia, que, no in\u00edcio dos anos 80, significava a IBM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para uma \u00fanica exibi\u00e7\u00e3o durante o Super Bowl, ele deixou uma impress\u00e3o duradoura. O an\u00fancio custou centenas de milhares de d\u00f3lares para ser produzido; o conselho odiou, e Steve Jobs seguiu em frente mesmo assim. Ele n\u00e3o apenas promoveu o Macintosh; posicionou a Apple como a rebelde num mundo de m\u00e1quinas obedientes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Volkswagen \u2013 \u201cThe Force\u201d (2011)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um pequeno Darth Vader anda pela casa testando seus poderes no cachorro, na m\u00e1quina de lavar e at\u00e9 no seu lanche. Nada responde. Ent\u00e3o um VW Passat entra na garagem. Ele marcha para fora, estende as m\u00e3os e o motor liga. L\u00e1 dentro, o pai abaixa a chave com controle remoto, trocando um olhar r\u00e1pido com a esposa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O an\u00fancio funciona porque parece real. A linguagem corporal do garoto transmite a frustra\u00e7\u00e3o e a surpresa, e os pais entram na brincadeira sem exagerar na piada. Para o espectador, ele se conecta a duas coisas ao mesmo tempo: a cultura pop de Star Wars e a universalidade de uma crian\u00e7a brincando de faz de conta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A VW deixou o carro em segundo plano na hist\u00f3ria, permitindo que o momento fosse o protagonista, e lan\u00e7ar o an\u00fancio no YouTube dias antes do Super Bowl o transformou num sucesso pr\u00e9-jogo, com milh\u00f5es de visualiza\u00e7\u00f5es antes mesmo de a partida come\u00e7ar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Snickers \u2013 \u201cBetty White\u201d (2010)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma partida de futebol americano num quintal enlameado para de repente quando Betty White leva um tackle. As provoca\u00e7\u00f5es come\u00e7am, e dizem a ela que ela est\u00e1 \u201cjogando igual a Betty White\u201d. Uma mordida num Snickers e ela volta a ser um homem mais jovem, correndo pelo campo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O humor funciona porque \u00e9 rid\u00edculo da melhor maneira. Ver Betty White se entregar a uma piada f\u00edsica d\u00e1 peso \u00e0 gra\u00e7a, e a transforma\u00e7\u00e3o r\u00e1pida faz a liga\u00e7\u00e3o com o produto. \u00c9 uma hist\u00f3ria limpa e completa em si mesma, que pode ser exibida repetidamente sem perder o impacto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O an\u00fancio lan\u00e7ou uma campanha de longa dura\u00e7\u00e3o e tornou o Snickers o n\u00ba 1 em sua categoria. E, com a morte de Betty White em 2021, o an\u00fancio passou a ser visto de outra forma. Ainda \u00e9 engra\u00e7ado, mas h\u00e1 uma camada de nostalgia. \u00c9 um lembrete da sua intelig\u00eancia r\u00e1pida, da sua disposi\u00e7\u00e3o para rir de si mesma e da sua capacidade de roubar a cena em 2 segundos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mountain Dew \u2013 \u201cPuppy Monkey Baby\u201d (2016)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma cena de sala de estar come\u00e7a com tr\u00eas amigos largados num sof\u00e1, com cara de t\u00e9dio. Ent\u00e3o voc\u00ea ouve um chocalho e passos. Pela porta surge algo dif\u00edcil de processar \u00e0 primeira vista: uma cabe\u00e7a de pug, tronco e cauda de macaco e pernas de beb\u00ea usando fralda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A criatura se aproxima entoando \u201cpuppy monkey baby\u201d num tom alegre, mas assustador, entrega a cada um deles um Mountain Dew Kickstart e come\u00e7a a dan\u00e7ar. Os caras se levantam, entram na dan\u00e7a e a seguem para fora da sala enquanto a m\u00fasica come\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A for\u00e7a do an\u00fancio est\u00e1 no choque visual. Sem prepara\u00e7\u00e3o nem explica\u00e7\u00e3o, s\u00f3 uma esquisitice imediata que obriga voc\u00ea a continuar assistindo. O refr\u00e3o vira chiclete de ouvido, e o puro absurdo garante que voc\u00ea vai comentar sobre ele depois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Mountain Dew usou a criatura para espelhar o produto: o Kickstart era parte suco, parte Mountain Dew, parte cafe\u00edna. N\u00e3o \u00e9 uma combina\u00e7\u00e3o natural, ent\u00e3o eles partiram para o totalmente antinatural.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que faz um an\u00fancio do Super Bowl funcionar<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As pessoas n\u00e3o gostam de an\u00fancios. N\u00f3s sabemos disso. E ajudamos as pessoas a bloquear esses an\u00fancios. Mas por qu\u00ea? Porque a maioria dos an\u00fancios hoje em dia \u00e9 pregui\u00e7osa, e h\u00e1 an\u00fancios demais. Os mesmos modelos, os mesmos endossos de celebridades sem nenhuma conex\u00e3o real com o produto, os mesmos an\u00fancios antes dos v\u00eddeos do YouTube que voc\u00ea j\u00e1 viu cem vezes. Os an\u00fancios interrompem, irritam e tiram voc\u00ea daquilo que voc\u00ea realmente veio assistir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os comerciais do Super Bowl s\u00e3o diferentes porque conquistam o seu espa\u00e7o. Voc\u00ea n\u00e3o se sente emboscado no meio do seu programa. Voc\u00ea est\u00e1 assistindo junto com todo mundo, esperando para ver qual an\u00fancio rid\u00edculo, emocionante ou absurdamente superproduzido vai aparecer em seguida. Essas marcas sabem que t\u00eam uma \u00fanica chance diante de uma das maiores audi\u00eancias de TV do ano, ent\u00e3o elas capricham.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os que funcionam t\u00eam algumas coisas em comum: prendem voc\u00ea na hora, valem o seu tempo e conectam a cria\u00e7\u00e3o ao produto de um jeito que voc\u00ea lembra. E quando um an\u00fancio \u00e9 realmente bom, ningu\u00e9m corre para o bot\u00e3o de silenciar.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os comerciais do Super Bowl disputam a sua aten\u00e7\u00e3o diante de milh\u00f5es de pessoas ao mesmo tempo. Eles fazem parte do evento, algo que voc\u00ea espera e at\u00e9 aguarda com expectativa, o que \u00e9 o oposto de como a maior parte da publicidade \u00e9 sentida no resto do ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que as pessoas n\u00e3o querem pul\u00e1-los. Eles s\u00e3o feitos para entreter, n\u00e3o s\u00f3 para vender. Podem fazer voc\u00ea rir, atingir voc\u00ea com nostalgia ou soltar algo t\u00e3o estranho que voc\u00ea n\u00e3o consegue parar de pensar nisso. Fora do Super Bowl, os an\u00fancios raramente se esfor\u00e7am tanto hoje em dia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E, para aqueles an\u00fancios comuns e sem esfor\u00e7o que seguem voc\u00ea pela internet, \u00e9 a\u00ed que entram ferramentas como <a href=\"http:\/\/url.totaladblock.com\/671fa6f5a0aaa\/click\/at_seo\" rel=\"sponsored noopener\" target=\"_blank\">Total Adblock<\/a> e <a href=\"https:\/\/adguard.com\/pt_br\/license.html?aid=135127&amp;promoCode=ADBLOCKTESTER30&amp;source=at_seo_pt\" rel=\"sponsored noopener\" target=\"_blank\">AdGuard<\/a>. Elas garantem que voc\u00ea s\u00f3 veja an\u00fancios que valem o seu tempo.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aqui no Adblock Tester, passamos a maior parte do tempo descobrindo como nos livrar dos an\u00fancios. Mas existem alguns an\u00fancios que voc\u00ea n\u00e3o consegue pular, e outros que provavelmente nem deveria. Transmiss\u00f5es ao vivo como o Super Bowl v\u00eam com propagandas que fazem parte da experi\u00eancia. Tem gente que at\u00e9 assiste por causa delas e &#8230; <a title=\"Os melhores comerciais do Super Bowl &#8211; Alguns an\u00fancios merecem os holofotes\" class=\"read-more\" href=\"https:\/\/adblock-tester.com\/ad-blockers\/pt\/melhores-comerciais-do-super-bowl\/\" aria-label=\"Read more about Os melhores comerciais do Super Bowl &#8211; Alguns an\u00fancios merecem os holofotes\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rank_math_title":"","rank_math_description":"Os melhores comerciais do Super Bowl provam que an\u00fancios podem ser inesquec\u00edveis, de cl\u00e1ssicos como o da Coca-Cola a sucessos esquisitos como Puppy Monkey Baby.","rank_math_focus_keyword":"melhores comerciais do super 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