{"id":799,"date":"2026-01-11T16:52:28","date_gmt":"2026-01-11T16:52:28","guid":{"rendered":"https:\/\/adblock-tester.com\/ad-blockers\/?page_id=799"},"modified":"2026-01-11T16:52:31","modified_gmt":"2026-01-11T16:52:31","slug":"gratis-vs-premium","status":"publish","type":"page","link":"https:\/\/adblock-tester.com\/ad-blockers\/de\/adguard-review-2025-sicher-serios-oder-ein-betrug\/gratis-vs-premium\/","title":{"rendered":"AdGuard Free vs. Premium: Lohnt sich das Upgrade im Jahr 2026?"},"content":{"rendered":"\n<p>AdGuard geh\u00f6rt zu den wenigen Adblockern, die ihre kostenlosen Nutzer nicht wie B\u00fcrger zweiter Klasse behandeln. Tats\u00e4chlich bemerkt man bei der Nutzung der Gratisversion oft nicht einmal, dass es sich um eine kostenlose Version handelt und dass die Bezahlversion mehr bietet. Das liegt daran, dass AdGuard nicht st\u00e4ndig versucht, das Premium-Abonnement aufzuschwatzen.<\/p>\n\n\n\n<p>Mit der Browser-Erweiterung erhalten Sie eine vollst\u00e4ndige Werbe- und Tracker-Blockierung. Und daf\u00fcr gibt es keine Bezahlversion. Das Upgrade ist haupts\u00e4chlich dann notwendig, wenn Sie eine systemweite Werbeblockierung mit den Desktop- und mobilen Apps nutzen m\u00f6chten.<\/p>\n\n\n\n<p>In diesem Vergleich haben wir die Nutzung von AdGuard Free und Premium im Detail analysiert. Die meisten Einblicke stammen aus unseren <a href=\"https:\/\/adblock-tester.com\/ad-blockers\/de\/adguard-review-2025-sicher-serios-oder-ein-betrug\/\">AdGuard Erfahrungen<\/a>-Bericht, dessen Lekt\u00fcre wir Ihnen empfehlen, falls Sie dies noch nicht getan haben.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Kurz &amp; Knapp: Der Funktionsumfang<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>AdGuard Funktionen<\/strong><\/td><td><strong>Free (Kostenlos)<\/strong><\/td><td><strong>Premium<\/strong><\/td><\/tr><tr><td>AdBlock Tester Score<\/td><td>100\/100<\/td><td>100\/100<\/td><\/tr><tr><td>YouTube-Werbeblockierung<\/td><td>Ja<\/td><td>Ja<\/td><\/tr><tr><td>Benutzerdefinierte Filter<\/td><td>Ja<\/td><td>Ja + Nutzerregeln + Skripte<\/td><\/tr><tr><td>Tarnmodus (Stealth Mode)<\/td><td>Nicht verf\u00fcgbar<\/td><td>Enthalten<\/td><\/tr><tr><td>HTTPS-Filterung<\/td><td>Browser-abh\u00e4ngig<\/td><td>Integriert \u00fcber die App<\/td><\/tr><tr><td>Kindersicherung (Parental Controls)<\/td><td>Nicht verf\u00fcgbar<\/td><td>Enthalten<\/td><\/tr><tr><td>DNS-Filterung<\/td><td>Eingeschr\u00e4nkt<\/td><td>Vollst\u00e4ndig<\/td><\/tr><tr><td>Plattformunterst\u00fctzung<\/td><td>Chrome, Edge, Safari &amp; Firefox<\/td><td>Windows, macOS, Android, iOS<\/td><\/tr><tr><td>Systemweite Blockierung?<\/td><td>Nein<\/td><td>Ja, auf PC und Mobilger\u00e4ten<\/td><\/tr><tr><td>Preis<\/td><td>Kostenlos<\/td><td>Ab 29,88 $\/Jahr<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Die wichtigsten Unterschiede auf einen Blick<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die Gratisversion funktioniert nur in unterst\u00fctzten Browsern (Chrome, Firefox, Safari). Premium funktioniert nahtlos in Apps, Spielen und gesamten Betriebssystemen, mit nativen Apps f\u00fcr Windows, macOS, Android und iOS.<\/li>\n\n\n\n<li>AdGuard Free blockiert Werbung in Browsern, einschlie\u00dflich YouTube. AdGuard Premium blockiert In-App-Videoanzeigen in Handyspielen und Apps von Drittanbietern.<\/li>\n\n\n\n<li>Premium bietet den Tarnmodus (Stealth Mode), HTTPS-Filterung und DNS-basierte Tracking-Pr\u00e4vention. Diese Tools sch\u00fctzen Ihre Daten vor Trackern und Fingerprinting und erh\u00f6hen die Genauigkeit der Werbeblockierung.<\/li>\n\n\n\n<li>Beide Versionen verf\u00fcgen \u00fcber Filterlisten. Die Premiumversion erlaubt jedoch unbegrenzte Nutzerregeln, erweiterte Skript-Blockierung und app-weite Filterung.<\/li>\n\n\n\n<li>Nur mit Premium k\u00f6nnen Sie nicht jugendfreie Inhalte blockieren, die sichere Suche (Safe Search) einrichten und den Zugriff \u00fcberwachen.<\/li>\n\n\n\n<li>Neben dem Standard-Premium-Plan gibt es weitere kostenpflichtige AdGuard-Produkte, wie AdGuard DNS, das Werbung auf Netzwerkebene blockieren kann.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Preise &amp; Premium-Funktionen<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">AdGuard Free (Browser-Erweiterung)<\/h3>\n\n\n\n<p><strong>Preis: F\u00fcr immer kostenlos<\/strong><\/p>\n\n\n\n<p>Die kostenlose Version von AdGuard ist ein vollwertiger Adblocker f\u00fcr Gelegenheitsnutzer, die einfach nur ein saubereres, schnelleres Surferlebnis w\u00fcnschen, ohne daf\u00fcr bezahlen zu m\u00fcssen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Was ist enthalten?<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blockiert Banner, Pop-ups, Tracker und YouTube-Anzeigen (im Browser)<\/li>\n\n\n\n<li>Unterst\u00fctzung f\u00fcr benutzerdefinierte Filter und Regeln (eingeschr\u00e4nkt)<\/li>\n\n\n\n<li>Allowlist (Zulassungsliste) und Reverse Allowlist (Ausschlussliste)<\/li>\n\n\n\n<li>Funktioniert in Chrome, Firefox, Edge, Safari und Chromium-basierten Browsern<\/li>\n\n\n\n<li>Keine Upgrade-Aufforderungen oder aufdringliche Pop-ups<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ideal f\u00fcr<\/strong><\/h4>\n\n\n\n<p>Jeden, der nur Schutz auf Browserebene ben\u00f6tigt und einen unkomplizierten, leistungsstarken Adblocker sucht.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">AdGuard Premium (Desktop- &amp; Mobile App)<\/h3>\n\n\n\n<p><strong>Startet bei 29,88 $\/Jahr<\/strong><\/p>\n\n\n\n<p>AdGuard Premium schaltet das komplette Paket an Datenschutz-Tools und ger\u00e4teweitem Schutz auf allen Plattformen frei.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Was ist enthalten?<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Systemweite Werbeblockierung (Apps, Spiele, Browser)<\/li>\n\n\n\n<li>Tarnmodus (Anti-Tracking, Anti-Fingerprinting, automatische Cookie-Bereinigung)<\/li>\n\n\n\n<li>HTTPS-Filterung f\u00fcr verschl\u00fcsselte Websites (wie YouTube, Facebook usw.)<\/li>\n\n\n\n<li>DNS-Filterung (AdGuard DNS, benutzerdefiniertes DoH\/DoQ)<\/li>\n\n\n\n<li>Kindersicherung (sichere Suche, Blockierung nicht jugendfreier Seiten)<\/li>\n\n\n\n<li>Benutzerdefinierte Regeln (CSS\/JS-basiert, pro App oder Website-spezifisch)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Alle Preisoptionen im \u00dcberblick<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>1 Jahr<\/strong><\/td><td><strong>Lebenslang (Lifetime)<\/strong><\/td><\/tr><tr><td>Pers\u00f6nlich (3 Ger\u00e4te)<\/td><td>29,88 $<\/td><td>79,99 $<\/td><\/tr><tr><td>Familie (9 Ger\u00e4te)<\/td><td>65,88 $<\/td><td>169,99 $<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Wir halten die Preise f\u00fcr sehr angemessen. Sie k\u00f6nnen jedoch mit unserem Promo-Code <strong>ADBLOCKTESTER30<\/strong>, der 30 % Rabatt bietet, noch mehr sparen. Weitere solche Promo-Codes finden Sie in der \u00dcbersicht der <a href=\"https:\/\/adblock-tester.com\/ad-blockers\/promo-code\/\">besten Adblocker-Coupon-Codes f\u00fcr 2026<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Kostenlose Testversion &amp; Geld-zur\u00fcck-Garantie<\/strong><\/h4>\n\n\n\n<p>Gelegentlich erhalten Sie eine 3-t\u00e4gige kostenlose Testversion der App f\u00fcr Windows, macOS, Android und iOS. Hierf\u00fcr sind keine Kreditkarteninformationen erforderlich.<\/p>\n\n\n\n<p>AdGuard ist auch sehr gro\u00dfz\u00fcgig mit seiner R\u00fcckerstattungsrichtlinie und bietet eine 60-t\u00e4gige Geld-zur\u00fcck-Garantie an.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ideal f\u00fcr<\/strong><\/h4>\n\n\n\n<p>Power-User, datenschutzbewusste Haushalte oder alle, die eine Werbeblockierung w\u00fcnschen, die auch au\u00dferhalb des Browsers funktioniert.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">AdBlock Tester Score &amp; Leistung im Praxiseinsatz<\/h2>\n\n\n\n<p>Sowohl AdGuard Free als auch AdGuard Premium erreichten im AdBlock Tester <strong>die perfekte Punktzahl von 100\/100<\/strong>. Sie blockieren Banner, Pop-ups, Videoanzeigen und Tracker im Browser gleicherma\u00dfen gut.<\/p>\n\n\n\n<p>Die Premiumversion blockiert Anzeigen in Apps und Spielen, nicht nur in Ihrem Browser. Wenn Sie also Anzeigen in mobilen Apps, Streaming-Diensten oder Desktop-Software sehen, ist Premium die richtige Wahl. Abgesehen davon gibt es <strong>keinen Unterschied in der tats\u00e4chlichen Leistung<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Datenschutz &amp; Sicherheit<\/h2>\n\n\n\n<p>AdGuard nimmt den Datenschutz ernst, unabh\u00e4ngig davon, ob Sie die kostenlose oder die Premiumversion nutzen. Beide sind DSGVO-konform, protokollieren keine Nutzerdaten und basieren auf einsehbaren Open-Source-Komponenten. Ihr Browserverlauf ist privat, und AdGuard verkauft oder teilt Ihre Daten nicht.<\/p>\n\n\n\n<p>Premium schaltet jedoch ein komplettes Datenschutz-Toolkit frei:<\/p>\n\n\n\n<p><strong>Tarnmodus (Stealth Mode)<\/strong>: Verbirgt Suchanfragen, entfernt Tracking-Parameter (wie UTM-Tags), maskiert IP-Informationen, blockiert Browser-Fingerprinting und l\u00f6scht Cookies automatisch.<\/p>\n\n\n\n<p><strong>HTTPS-Filterung<\/strong>: Erm\u00f6glicht AdGuard das Filtern von sicherem (HTTPS) Traffic, um Anzeigen und Tracker auch auf verschl\u00fcsselten Websites wie YouTube, Facebook und Twitter zu blockieren.<\/p>\n\n\n\n<p><strong>DNS-Filterung<\/strong>: Erm\u00f6glicht Ihnen das Blockieren von Werbung, Malware und Telemetrie auf DNS-Ebene, bevor Anfragen Ihr Ger\u00e4t \u00fcberhaupt erreichen. Ebenso verlassen Anfragen Ihr Ger\u00e4t nicht.<\/p>\n\n\n\n<p>F\u00fcr einen erweiterten Datenschutz gibt es auch eine kostenlose und selbst gehostete Option namens <strong>AdGuard Home<\/strong>. Diese richtet sich an technisch versierte Nutzer. AdGuard Home bietet eine netzwerkweite Blockierung \u00fcber einen Raspberry Pi, NAS oder Heimserver. Es ist vollst\u00e4ndig privat und lokal. Es ist kein DNS-Dienst eines Drittanbieters erforderlich.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Plattformen &amp; Installation<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">AdGuard Free (Browser-Erweiterung)<\/h3>\n\n\n\n<p>Die kostenlose Version von AdGuard ist als Browser-Erweiterung erh\u00e4ltlich und funktioniert auf:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chrome (oder jedem Chromium-basierten Browser)<\/li>\n\n\n\n<li>Firefox (oder jedem Firefox-basierten Browser)<\/li>\n\n\n\n<li>Edge<\/li>\n\n\n\n<li>Safari<\/li>\n\n\n\n<li>Opera<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Wie wird es installiert?<\/strong><\/h4>\n\n\n\n<p>Gehen Sie einfach zum Erweiterungsspeicher Ihres Browsers, suchen Sie nach AdGuard und klicken Sie auf \u201eHinzuf\u00fcgen\u201c. Es ist kein Konto, keine Testversion und kein Abonnement erforderlich. Es startet sofort und bleibt f\u00fcr immer kostenlos.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">AdGuard Premium (Desktop- &amp; Mobile App)<\/h3>\n\n\n\n<p>AdGuard Premium bietet systemweiten Schutz. Es blockiert Werbung in Apps, Browsern, Spielen und sogar einigen Streaming-Plattformen. Die Premium-App ist verf\u00fcgbar f\u00fcr:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Windows<\/li>\n\n\n\n<li>macOS<\/li>\n\n\n\n<li>Android<\/li>\n\n\n\n<li>iOS<\/li>\n\n\n\n<li>Einige Router und Smart-TVs<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Wie wird es installiert?<\/strong><\/h4>\n\n\n\n<p>Gehen Sie zu adguard.com, laden Sie die App f\u00fcr Ihre Plattform herunter und installieren Sie sie wie jede normale Software.<\/p>\n\n\n\n<p>Auf Android m\u00fcssen Sie die voll funktionsf\u00e4hige Version (nicht die aus dem Play Store) von der AdGuard-Website <em>sideloaden<\/em>.<\/p>\n\n\n\n<p>Auf iOS installieren Sie die App aus dem App Store; sie funktioniert als Safari Content Blocker mit DNS-Optionen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Wie wird das Abonnement abgeschlossen?<\/strong><\/h4>\n\n\n\n<p>Abonnements k\u00f6nnen \u00fcber die App oder \u00fcber die AdGuard-Website erworben werden. Eine einzelne Lizenz deckt bis zu 3 Ger\u00e4te ab, oder 9 Ger\u00e4te mit dem Familien-Plan. Sie k\u00f6nnen sich auch f\u00fcr eine lebenslange Lizenz f\u00fcr 79,99 $ entscheiden, ohne wiederkehrende Geb\u00fchren.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">AdGuard Pro (nur iOS)<\/h3>\n\n\n\n<p>AdGuard Pro ist eine einmalig kaufbare App im App Store f\u00fcr iOS. Sie umfasst DNS-Filterung, benutzerdefinierte Regeln und mehr. Sie ist jedoch an eine einzige Apple ID gebunden und nicht Teil des Premium-Abonnements.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Fazit und unsere Empfehlung<\/h2>\n\n\n\n<p>Die kostenlose Version von AdGuard leistet mehr als die meisten kostenpflichtigen Blocker. Sie ist leistungsstark, schnell und privat. Es gibt keine Verkaufsversuche, keine gesperrten Funktionen oder l\u00e4stige Pop-ups. Wenn Sie nur Werbung in Ihrem Browser blockieren m\u00f6chten, ist es die erste Wahl.<\/p>\n\n\n\n<p>AdGuard Premium entfaltet jedoch das volle Potenzial als umfassende Datenschutz-Suite. Es blockiert Werbung \u00fcber den Browser hinaus \u2013 in Ihren Apps, Spielen, Smart-TV und dem gesamten Ger\u00e4t. Zudem bietet es erweiterte Funktionen wie den Tarnmodus, HTTPS-Filterung und DNS-basierte Schutzmechanismen, sodass Sie die volle Kontrolle dar\u00fcber haben, was und wie blockiert wird.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Wenn Sie&#8230;<\/strong><\/td><td><strong>W\u00e4hlen Sie&#8230;<\/strong><\/td><\/tr><tr><td>Einen zuverl\u00e4ssigen, kostenlosen Adblocker nur f\u00fcr Browser<\/td><td>AdGuard Free<\/td><\/tr><tr><td>Werbung in Apps, Spielen und Smart-TVs blockieren m\u00f6chten<\/td><td>AdGuard Premium<\/td><\/tr><tr><td>DNS-Filterung und verschl\u00fcsselte HTTPS-Werbeentfernung w\u00fcnschen<\/td><td>AdGuard Premium<\/td><\/tr><tr><td>Element-Verbergen und Unterst\u00fctzung f\u00fcr benutzerdefinierte Filterlisten<\/td><td>Beide (Free &amp; Premium)<\/td><\/tr><tr><td>Tarnmodus und Anti-Tracking-Tools ben\u00f6tigen<\/td><td>AdGuard Premium<\/td><\/tr><tr><td>Eine einmalige Lifetime-Lizenz statt Abonnements suchen<\/td><td>AdGuard Premium<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Lohnt sich AdGuard Premium?<\/strong><\/h4>\n\n\n\n<p>Ja! Wenn Sie ein nahtloses Erlebnis auf all Ihren Ger\u00e4ten, In-App-Werbeblockierung auf Mobilger\u00e4ten oder erweiterte Datenschutz-Tools w\u00fcnschen, ist Premium absolut sein Geld wert. Und mit der Option auf eine Lifetime-Lizenz bietet es eines der besten Preis-Leistungs-Verh\u00e4ltnisse im Bereich Datenschutz. Es macht sich bereits nach etwas mehr als zwei Jahren bezahlt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AdGuard geh\u00f6rt zu den wenigen Adblockern, die ihre kostenlosen Nutzer nicht wie B\u00fcrger zweiter Klasse behandeln. Tats\u00e4chlich bemerkt man bei der Nutzung der Gratisversion oft nicht einmal, dass es sich um eine kostenlose Version handelt und dass die Bezahlversion mehr bietet. Das liegt daran, dass AdGuard nicht st\u00e4ndig versucht, das Premium-Abonnement aufzuschwatzen. Mit der Browser-Erweiterung &#8230; <a title=\"AdGuard Free vs. Premium: Lohnt sich das Upgrade im Jahr 2026?\" class=\"read-more\" href=\"https:\/\/adblock-tester.com\/ad-blockers\/de\/adguard-review-2025-sicher-serios-oder-ein-betrug\/gratis-vs-premium\/\" aria-label=\"Read more about AdGuard Free vs. Premium: Lohnt sich das Upgrade im Jahr 2026?\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":678,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-799","page","type-page","status-publish"],"rankMath":{"parentDomain":"adblock-tester.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media sites.","pluginReviewed":false,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"gratis-vs-premium","permalinkFormat":"https:\/\/adblock-tester.com\/ad-blockers\/de\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/adblock-tester.com\/ad-blockers\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":false,"primaryTaxonomy":false,"serpData":{"title":"AdGuard Free vs. Premium Vergleich: Das Upgrade 2025 lohnt?","description":"AdGuard Free vs. Premium 2025: Funktionen &amp; Preise im Vergleich. 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