Most of the internet is free to access. It has always been like this. And the internet has always had ads. There’s nothing new about that. What’s new, however, is how intrusive some of these ads have become.
Everywhere you go on the internet, you are being tracked via cookies and other sneaky methods of data collection. Then, those data are being used to show you targeted ads. If you think targeted ads are better than non-targeted ones, well, it may seem like that. But when you catch a glimpse of how much of your data is being collected for that, you’ll start to see our point.
That is why we have compiled a list of the top 5 best ad blockers of 2025 that are going to help you get rid of ads and trackers.
A Quick Comparison Between The Top 5 Ad Blockers of 2025
Ad Blocker | Adblock Tester Score | Starting Price | Where it Works | Why it’s the best? | Website |
Total Adblock | 100 | $19.99/year | Chrome, Android & iOS | Easy setup, one-click | |
AdGuard | 100 | $39.99/year | Everywhere | Blocks everything | |
AdBlocker Ultimate | 92 | $29.95/year | Chrome, Firefox, Windows, Android, iOS | User-friendly | |
Surfshark | 98 | $47.85/year + 3 months | Everywhere | Best for privacy | |
NordVPN | 91 | $71.88/year | Everywhere | Streaming ads and privacy |
1. Total Adblock: Best for Ease of Use
🏆 Adblock Tester Score: 100/100
💵 Starting Price: $19.99/year
Simple and Effective
Total Adblock’s strength lies in its simplicity. It gets the job done in the background. So you don’t need to worry about configuring it or setting it up. It’s from the same company that makes the award-winning antivirus, TotalAV. Even though it’s simple and user-friendly, as a part of Total Security’s comprehensive suite of apps it it thorough. It blocks ads, trackers, and malicious sites with just a few clicks. It’s great for beginners.
Excellent Test Scores
Total Adblock scored 100 out of 100 on Adblock Tester. While most notable ad blockers get respectable scores on our platform, it’s usually somewhere between 90-99. However, getting that perfect score means that the team over at Total Adblock is doing their due diligence to go the extra mile. It removes trackers that follow your browsing history so that you get the most privacy. This means you can avoid intrusive ads on YouTube, Reddit, Facebook, and major news sites.
Premium Features
While not a “feature” found on most adblockers, Total Adblock comes bundled with TotalAV with the plan. And that automatically makes it the best ad blocker and antivirus combo out there. This bundle provides protection against ads, trackers, malware, phishing, and everything in between. The premium plan also blocks ads on all sites, whereas the free version limits itself.
Free Version Limitations
This is one of Total Adblock’s weaknesses. The free version is heavily restricted. It does not block ads on the top 15,000 websites, including YouTube and most social media sites unless you upgrade. While the upgrade cost is very low, that doesn’t change the fact that the free version purposefully limits itself.
Easy Installation and Compatibility
Total Adblock’s simplicity is reflected right from the beginning; it’s free to install and takes less than minutes to set up. It’s compatible with the most popular browsers: Chrome, Safari, Edge, Android, and iOS. However, it doesn’t support Firefox. And there’s no system-wide app for Windows or macOS, so it’s limited to browsers and mobile devices.
Who is Total Adblock for?
If you’re not a techy and you just want to get rid of those ads, Total Adblock is the way to go. You’ll get a clean experience without the need to mess with advanced settings. Also, if you want a complete security package, it doesn’t get better than the Total Adblock and TotalAV combo. Read the full Total Adblock review.
2. AdGuard – The Most Comprehensive
🏆 Adblock Tester Score: 100/100
💵 Starting Price: $39.99/year or $69.99 for a Lifetime License (Promo Code: ADBLOCKTESTER30 for 30% discount)
Covers All Bases
AdGuard does the basics right. So, no intrusive ads, no sneaky trackers, and no malicious links. It has a wide list of pre included filters and blocklists that makes sure nothing passes through. And the best part is that it covers everything. Windows, macOS, Linus, Android, iOS, GoogleTV, Apple tvOS, everything. Even some routers come built in with AdGuard, while you can install it on others. And it’s all system-wide. No ads shall pass through AdGuard’s DNS-level filtering.
Privacy and Customisation
AdGuard has no shortage of exclusive features for privacy. Its world-class DNS and HTTPS filtering are just the tip of the iceberg. It blocks all kinds of third-party trackers and scripts. Stealth mode that prevents websites from tracking your browsing history and automatically deletes cookies. The ability to add custom rules and filters makes things much more interesting especially if you’re into configuring your tools the work just the way you want.
Tried and Tested
AdGuard is constantly updated. And while testing it’s last update, we saw that it scored a perfect 100 on Adblock Tester. This score was previously 99. But it went down to 97 after the extension was updated for Google Chrome’s Manifest v3 platform. But it looks like it has home back up, making it one of the easiest ad blocker for us to recommend.
Affordable Pricing with a Generous Free Version
AdGuard’s yearly pricing may not look like a great value when you are looking at bundles like TotalAV + Total Adblock. However, the lifetime $69.99 licence is a no-brainer. Moreover, if you’re just planning on using the browser extension, it does not need the premium subscription as it is feature-rich as it is. The premium version adds system-wide blocking, advanced privacy tools and even parental controls for a complete protection package.
Who Should Use AdGuard?
If you are looking for a powerful ad-blocking tool for all your devices, AdGuard is the perfect choice. It works on everything: computers, smartphones, TVs, routers, gaming consoles, and anything that shows ads. It’s easy to use yet highly customizable. And more importantly, it blocks ads system-wide, not just on your browser. So it can keep your entire network protected from ads. Read the full Adguard review.
3. AdBlocker Ultimate: Versatile and User-friendly
🏆 Adblock Tester Score: 92/100
💵 Starting Price: $29.95/year
Flexible and Open-Source
AdBlocker Ultimate is an open-source ad blocker. It blocks trackers, malicious domains, and deceptive scripts that can harm your privacy. Unlike some popular ad blockers, AdBlocker Ultimate takes a hardline stance against whitelisted ads, so no ads pass through unless you explicitly allow them.
Privacy and Security First
AdBlocker Ultimate protects you from all the hidden, behind-the-scenes dangers of the internet. Its built-in filtering system removes third-party trackers, social media widgets, and suspicious scripts that can harvest your data. A standout feature is HTTPS filtering, which allows it to intercept and analyse encrypted traffic to block harmful elements while keeping your sensitive data safe. Another important feature is anti-adblock circumvention. You know some websites that try to detect ad blockers and restrict content unless you disable them? AdBlocker Ultimate updates its filters to counter these techniques so you have a smooth experience.
Performance Across Platforms
AdBlocker Ultimate performed well during testing. It blocks all ads on YouTube, Reddit, and the most popular news sites. On Adblock Tester, it gets 92 out of 100. This may not be the perfect score, but it’s an improvement over its previous score of 90.
Free vs. Paid
One of the best things about AdBlocker Ultimate is that the browser extension is free, and most of the features we are highlighting are available on the extension. However, the Windows app needs the premium plan, which costs $29.95 per year. The app takes a lot of inspiration from AdGuard, and a lot of its filters are available for free on uBlock Origin. While the yearly, premium price is cheap, you can also look at alternatives for better value.
Should You Use AdBlocker Ultimate?
If you want a user-friendly, open-source ad blocker that doesn’t compromise privacy, AdBlocker Ultimate is great. It blocks ads across multiple browsers, has strong privacy protection and doesn’t do whitelisting. But if you want system-wide ad blocking on macOS or Android, you may want to consider AdGuard. And if you want bundled security tools like antivirus protection, Total Adblock is still the better all-in-one option. Read the full Adblocker Ultimate review.
4. Surfshark Cleanweb: Privacy-focused
🏆 Adblock Tester Score: 98/100
💵 Starting Price: $47.85/year + 3 months
Advanced Ad Blocking with or without the VPN
Surfshark Cleanweb is not a dedicated ad blocker. It’s more of a feature included with Surfshark. But the reason it makes the list is because of how well it performs. And the best part about Cleanweb is that you can use it without the VPN. So, it’s not entirely bound by it. On the Surfshark browser extension, you get Cleanweb 2.0. If you enable it, whether you have the VPN on or off, your ads will be blocked.
Heavy Focus on Privacy and Security
CleanWeb blocks video ads, banners, pop-ups, trackers and even malicious sites across YouTube, social media and general websites. That is given. But it also alerts you about fishy sites. If a website you are visiting, ever went through a data breach, you will be immediately allerted using an overlay. CleanWeb also reduces data usage by blocking ads before they load, its perfect for mobile users with limited data plans.
Proven Performance Across Platforms
Surfshark CleanWeb scored 98/100 in Adblock Tester and performed well in real-world testing. On YouTube, it blocked all pre-roll, mid-roll and banner ads for a completely ad-free experience. It also blocked ads on social media platforms like Reddit and X (formerly Twitter) and blocked sponsored content on news sites like Forbes and The New York Times.
Affordable Pricing with VPN Bundled
CleanWeb is included with every Surfshark VPN Starter plan. The monthly subscription is terrible value for money, but you get your money back within the first 30 days, if you’re not a fan. The yearly $47.85 is a great pack, especially as it comes with three extra months. Its a cost-effective solution for those who want long-term ad blocking and VPN features like data encryption and region-specific server access. Although there’s no standalone version of CleanWeb, its inclusion in the Surfshark package adds much value.
Who Should Choose Surfshark?
Surfshark is a versatile tool that combines ad blocking, privacy protection, and VPN functionality. If you prioritise ads and tracker blocking along with the ability to protect against phishing or masking your IP address with a dedicated VPN server, Surfshark is your best bet. Read the full Surfshark CleanWeb review.
5. NordVPN: The Cybersecurity Specialist
🏆 Adblock Tester Score: 91/100
💵 Starting Price: $71.88/year or $13.99/month
A Comprehensive Security Suite
NordVPN Threat Protection is a full security solution that protects you from ads, trackers, malware, and phishing attempts. While many ad blockers only block intrusive ads, Threat Protection goes further and actively scans files for malware, blocks malicious websites, and prevents online tracking.
Advanced Protection Against Online Threats
NordVPN Threat Protection neutralises major security threats like phishing links, malware downloads and tracking scripts. It has real-time file scanning, so when downloading something sketchy, it will alert you before the damage is done. All downloaded files are scanned for malware. It has web tracker blocking to prevent websites from profiling you. The ad blocking also allows you to have a faster and cleaner browsing experience. And it’s phishing protection keeps you away from fake and malicious sites. Last but not least, the best feature of NordVPN Threat Protection is URL trimming. It removes tracking elements from links before you click them, further boosting privacy.
Performance and Real-World Testing
NordVPN Threat Protection scored 91/100 on AdBlock Tester, which puts it among the top ad blockers. During out testing, it blocked video ads, pop-ups and banners on popular sites like YouTube, Reddit and Forbes. We have also tested it by downloading shady stuff from the internet and it blocked all of them.
Is It Worth It?
Nord has a basic plan, but it doesn’t come with Threat Protection Pro. The basic Threat Protection offers minimal ad blocking and none of the bells and whistles. So go for Plus, Complete, or Prime plans. While they’re a bit on the pricey side, it’s totally worth it if you’re in need of an ad blocker, a VPN, and internet protection software. It’s a three in one solution starting at $71.88/year, or $13.99 a month.
Who Should Use NordVPN Threat Protection?
If you’re looking for more than just an ad blocker or VPN, Nord is the perfect choice. You will get a full security package. So NordVPN Threat Protection is perfect for users who want protection against malware, phishing and trackers. And if you already use NordVPN and need extra security, you should upgrade to a package that includes Threat Protection. Threat Protection Pro only works on Windows & macOS devices, so before you make a purchase, check compatibility or read out full review. Read the full NordVPN Threat Protection review.
Why Do You Need An Ad Blocker?
Have you ever heard the line, “If the service is free, then you are the product”? Over the years, a lot of the “free” online services have remained free for you because they switched to a model that helps them stay afloat using your data.
The reason services like Facebook and Google can stay free for users is because their real customers are advertisers. Your data is the product they are selling so that the advertisers can show you targeted ads.
Now, think of everything Facebook and Google know about you. Your likes, dislikes, search queries, messages, location, and so much more. It can get a bit creepy, right? This is exactly why you need an ad blocker.
What Does An Ad Blocker Do?
A good ad blocker essentially blocks three things: ads, trackers, and annoyances.
Ads: Ads have gotten very intrusive lately, Multiple video ads before and during your content, floating ads, large banners. They cover most of your screen and ruin your experience online. An ad blocker simply removes them.
Trackers: Trackers are the invisible part of the ad blocking. You don’t see them before or after ad blocking. So you never know if they’re there. But trackers work behind the scenes to collect information about you through social media widgets, cookies, and so on.
Annoyances: Now, annoyances are not necessarily ads, but they can be just as intrusive, if not more. Think of pop-ups, notification requests, and cookie consent banners. These can be a bit too much, and most ad blockers can block them too.
How Does Adblock Tester Work?
AdBlock Tester is an online benchmarking tool that tests various ad blockers by running a series of tests across multiple ads and tracking technologies. The site simulates real world web environments, with different types of ads, analytics tools and error monitoring services to see how well an ad blocker performs against them.
The platform embeds various ad and analytics scripts into its testing environment. When you visit the site with an active ad blocker, the system checks if these scripts are blocked or allowed to run. The test runs through several categories of digital advertising and tracking:
- Contextual Advertising: This is the most common type of online advertising. It relies on data collection to show personalised ads. AdBlock Tester checks if an ad blocker can prevent these ads from loading.
- Analytics Tools: These services (Google Analytics, Hotjar) track website user behaviour. The test checks if these scripts are being blocked. Blocking analytics can prevent websites from collecting browsing data.
- Banner Advertising: Common on big websites, banner ads can often be tricky to block when embedded in page layout. This test checks for Flash banners, GIFs, and static image ads.
- Error Monitoring Services: Unlike analytics, error monitoring tools (Sentry, Bugsnag) track user interactions to report site issues. Blocking these scripts doesn’t break website functionality, but it has been tested to see if ad blockers restrict their execution.
- Script Execution and Visibility Tests: The tester runs additional tests on script loading and execution. If an ad blocker prevents these scripts from loading or rendering, it contributes to the score.
Scoring System
AdBlock Tester scores an ad blocker based on how many ads, tracking, and analytics scripts it blocks. The total score is usually displayed as a percentage or out of 100, with each category scoring points. There are 11 services and 22 checks. And while it may seem like the score is evenly distributed among the 22 checks, that’s not the case. Some test results are inconclusive, while others can partially block certain elements. All of these affect the final score. Sometimes, it can take a while for the score to load, so wait a few minutes to make sure your score is accurate.
Ad Blockers Limitations
Even the best ad blockers aren’t perfect. And some ad blockers have very unique features that shouldn’t be considered standard. That said, here are a few things you shouldn’t count on your ad blocker to do for you:
It won’t bypass paywalls for you.
uBlock Origin could sometimes do it. But I don’t think it ever actively tried that. There are some custom rules you can add to some ad blockers that helps them block paywalls. But it’s not something ad blockers are known for. So if you want to read more than 4 free articles on Forbes, you should look elsewhere.
It won’t avoid detection for you.
A lot of websites don’t like ad blockers. Because if you don’t see the ads, they don’t make enough money. So, they add tools that can detect ad blockers and block content until you disable it. It’s fair, not blaming those sites. Now some ad blockers can avoid such detection tools, but most of them can’t.
It won’t prevent fingerprinting.
There are a lot of ways to identify you, other than cookies. Fingerprinting is one of them. And it’s mostly browser specific. Some browsers are good at avoiding filgerprinting, while others have a very unique fingerprint, that can be used to identify you. While ad blockers can sometimes help with this issue, there is no reliable solution to this.
Wrapping Up
No ad blocker is perfect, but the five we’ve picked have shown great promise. They each stand out in their own way and have near-perfect scores on our industry-leading ad-blocking benchmark tool.
Ad blockers do more than just make your browsing session a bit more convenient. They help you take control of your data by stopping trackers and preventing malware. A good ad blocker gives you power to browse on your own terms.
Frequently Asked Questions
Is ad blocking illegal?
No, ad blocking is legal in most countries. Websites can display ads but you can control what loads on your device. Some platforms like YouTube try to detect and bypass ad blockers.
Is ad blocking piracy?
No, blocking ads isn’t piracy because you’re not stealing content. You’re just removing ads. Some say blocking ads hurts creators and publishers since they fund free content.
Do ad blockers make websites lose money?
Yes, ad blockers can reduce ad revenue for websites that rely on ads. Some sites ask you to disable ad blockers or offer ad-free subscriptions.
Can ad blockers block YouTube ads?
Yes, most ad blockers can remove YouTube ads, including pre-roll, mid-roll and banner ads. But YouTube has been cracking down on ad blockers so some may not work.
Do ad blockers slow down browsing?
No! In fact, blocking ads can speed up page loading times. Ads consume bandwidth and processing power so removing them means faster and cleaner browsing.
Can websites detect ad blockers?
Yes, some websites detect ad blockers and will block you until you disable them. Some ad blockers have anti-detection measures, but they don’t always work.
Can I use multiple ad blockers at once?
You can, but it’s not recommended. Using multiple ad blockers can conflict and break websites. Just choose one good ad blocker and configure it properly.
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