Amazon loves ads. And if you’ve bought a Kindle, Fire tablet, or Fire TV device recently, you’ll have noticed just how much.
From lockscreen “special offers” on Kindles to cluttered Fire tablet notifications and sponsored rows on Fire TV, the ads are built in. And while Amazon gives you the option to remove them, they don’t exactly tell you how to do it, or that there are ways to do it without paying. And traditional ad blockers are kind of a hit or miss here, but you can find success with AdGuard, Surfshark, and NordVPN, as they use DNS and VPNs to get rid of ads.
In this guide, we’ll cover all the ways you can remove ads from Amazon devices. The official methods, the lesser-known tricks, and the more technical routes involving ADB, custom ROMs, and open-source tools. Whether you’re using a Kindle Paperwhite, a Fire HD 10, or a Fire TV Stick, we’ve got you covered.
Because once you’ve paid for the device, you shouldn’t have to pay to use it in peace.
How to Remove Ads from Kindle?
The simplest and intended way to get rid of Kindle ads, or as Amazon calls them, Special Offers, is to pay Amazon to remove them.
You can do this from your Amazon account:
- Go to Manage Your Content and Devices.
- Find your Kindle in the device list.
- Click Device Actions > Remove Special Offers.
- Follow the prompts to pay the one-time fee.
Once paid, ads will disappear from your Kindle’s lockscreen and home menu.
This works for all Kindle e-readers, including Paperwhite, Oasis, and basic Kindle models. The change is permanent, tied to your device, and survives software updates.
How Much Does It Cost to Remove Ads from Kindle?
In the US, Amazon charges $15 plus taxes to remove ads or “special offers”, whatever you call it, from a Kindle.
However, this pricing is not very consistent worldwide. In some countries, the fee can be equivalent to $30-40, depending on the regional pricing.
This one-time fee is tied to your specific Kindle. Once it’s paid, the ads are gone for good. However, it is not cross-device. Which means, if you buy another Kindle and sign in with the same account, you will still see ads.
How to Remove Ads from Kindle Without Paying?
Don’t want to hand Amazon another $15 (or more)? There are a couple of unofficial ways to remove Kindle ads, but results vary.
1. Call Amazon Customer Support
This is the easiest free method that has worked for many people.
- Contact Amazon’s customer service via phone or live chat.
- Explain to them that the Kindle is intended for children or educational purposes, and that the ads are annoying.
- In some cases, they’ll remove the ads for free as a “courtesy.”
This is not guaranteed, as it depends on the rep you get and sometimes your purchase history, but it’s worth a try.
2. Use the KindleAdRemover Tool (Advanced)
There’s an open-source project on GitHub called KindleAdRemover that can remove lockscreen ads from specific Kindle e-ink models.
- Requires connecting your Kindle to a PC via USB.
- Runs scripts to disable Amazon’s ad system.
- It may not work on the latest models or firmware versions.
- Could void your warranty or cause update issues.
3. Jailbreak Your Kindle (Not Recommended)
It’s technically possible to jailbreak a Kindle and have complete control over the software, including removing ads, but we don’t recommend it. Jailbreaking can void your warranty, break future updates, and potentially brick your device if done wrong.
None of these methods is official, and Amazon can always reverse the change if it detects it. If you’re looking for a risk-free, permanent solution, paid removal remains the most reliable option, but these tricks could help you avoid the fee.
How to Remove Lock Screen Ads from Amazon Fire Tablets?
Amazon’s Fire tablets show lock screen ads, also called Special Offers, by default, unless you pay to remove them.
The removal process is very similar to Kindle:
- Go to Manage Your Content and Devices.
- Select the Devices tab and choose your Fire tablet.
- Click “Remove Special Offers” from the menu.
- Pay the one-time removal fee.
Once payment is processed, the lock screen ads will disappear forever.
This removes ads from the lock screen and home screen recommendations, but you may still see Amazon product suggestions in the Appstore and other Amazon apps. Those can’t be removed with the paid method as they’re part of the FireOS ecosystem.
How to Remove Lock Screen Ads from Amazon Fire Tablets for Free?
If you don’t want to pay Amazon’s removal fee, there are a couple of technical ways to hide or disable lock screen ads on Fire tablets. These aren’t official methods and require some setup.
1. Install a Custom Launcher using ADB
Fire tablets run a heavily modified version of Android called Fire OS, which doesn’t let you change the default launcher.
However, you can use ADB (Android Debug Bridge) from your computer to disable Amazon’s “Special Offers” package and install a custom launcher like Nova Launcher. The custom launcher replaces Fire OS’s default home & lock screen, hiding ad carousels and recommendations.
Using ADB, you can also disable the system apps that serve these ads and recommendations.
2. Custom ROM (Advanced)
For a completely ad-free experience, you can replace Fire OS entirely with a clean version of Android, like LineageOS.
- This removes Amazon’s software, app store, and all built-in ads.
- You’ll need to unlock the bootloader, flash a custom recovery, and install the ROM, which wipes your device.
- Not all Fire tablet models support bootloader unlocking, especially the newer ones.
- This is a high-risk process that can brick your device if done wrong and will void your warranty.
These free methods are best for tech-savvy users comfortable with command line tools and sideloading software. But for most people, paying the one-time fee is simpler, but if you like to tinker, you can make a Fire tablet completely ad-free without spending a dime.
Best Ad Blocker for Amazon Fire Tablets
If you want to get rid of ads across apps and websites on your Fire tablet? AdGuard is the way to go.
AdGuard works system-wide, so it can block in-app ads (like in games or third-party apps) as well as ads in Silk or Firefox. It also filters trackers, pop-ups, and malicious domains, so your browsing is cleaner and faster.
But you also need to know its limits. AdGuard can’t remove Amazon’s lock screen ads or the built-in product recommendations on the Fire tablet’s home screen. Those are part of Fire OS itself and can only be removed by paying Amazon or using more technical workarounds like ADB or custom ROMs.
For everything else, from annoying banner ads in free apps to intrusive web ads, AdGuard is an excellent choice for Fire tablets.
Best Ad Blocker for Amazon Fire TV
When it comes to blocking ads on Amazon Fire TV or Firestick, Surfshark CleanWeb stands out as one of the best options. And it has a unique advantage: it’s built directly into a VPN.
Because Fire TV runs on a locked-down version of Android, you can’t just install a normal browser extension or system-wide ad blocker like you would on a PC. That’s where CleanWeb comes in. By routing your connection through Surfshark VPN, CleanWeb filters out ads, trackers, and malicious domains before they even reach your device. This works across apps, browsers, and even some streaming services.
Being part of a VPN also means you get the bonus of changing your region, which can unlock different streaming libraries or bypass geo-blocked content.
While CleanWeb won’t remove Amazon’s own sponsored rows or home screen promotions (those are baked into Fire OS), it’s one of the most effective ways to block in-app and web-based ads on a smart TV without sideloading extra tools.
Final Thoughts
Amazon’s Kindle, Fire tablets, and Fire TV devices are great value, but the ads can make them feel cheaper than they are. Whether you choose to pay the small fee for a permanent, risk-free fix or go down the DIY route with custom launchers, ADB tweaks, or third-party tools, there’s a solution for every skill level.